What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Arch

Visibility17

Vibe75

Businesses/Marketing Technology (MarTech)/Arch

AI Visibility & Sentiment

Arch

Arch is an AI-powered marketing automation platform built specifically for home service contractors including HVAC, plumbing, electrical, and drain businesses. The software helps contractors reduce customer churn, discover new leads, and automate outreach campaigns through intelligent data analysis and ServiceTitan integration.

Active Monitoring

getarch.com

Marketing Technology (MarTech)Startups

AI Visibility Score

17/100

Invisible

Sentiment Score

75/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Arch today.

Arch is currently a high-performance ghost in the AI landscape, securing the #1 'most trusted' spot in Claude while remaining entirely invisible to ChatGPT users. While competitors like ServiceTitan dominate the volume, Arch’s localized success with data-driven personas proves it has the technical authority to win if it can bridge its massive distribution gap.

Value Proposition

Stop losing customers and start finding new ones through AI-powered marketing automation that integrates with ServiceTitan, automatically identifies at-risk customers before they leave, and runs targeted retention and lead generation campaigns without requiring agencies or extra headcount.

Overview

Mission

Revenue intelligence for home services - helping contractors recover lost revenue and grow their customer base through AI-powered marketing automation.

Products & Services

AI Lead Discovery - Machine learning identification of high-value prospectsCustomer Retention Automation - Early churn detection and re-engagementMulti-Channel Campaign Execution - Direct mail, email, and digital outreachServiceTitan Integration - Native data sync and customer profile buildingPerformance Analytics - Full attribution tracking and A/B testing

Current State

Visibility Landscape

A high-level view of how Arch performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	38	16	26
Core Topics Product/service category queries	0	27	0
Growth Areas Adjacent, aspirational & visionary	62	47	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

ServiceTitan

46 mentions

HubSpot

24 mentions

Zapier

23 mentions

Jobber

17 mentions

Housecall Pro

16 mentions

Mailchimp

15 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Arch's AI visibility.

Key Findings

Strength

Top-tier performance in Claude, securing the #1 rank for 'most trusted marketing technology companies' and #3 for high-value lead discovery.

Strength

Strong resonance with the 'Data-Driven Operations Manager' persona, achieving a 38% mention rate.

Strength

High-ranking visibility in AI Overviews for niche plumber-specific automation queries, outperforming its general average.

Recommended Actions

Execute an aggressive PR and third-party citation campaign to break the 0% mention rate in ChatGPT.

ChatGPT is the primary entry point for AI-driven vendor searches; being invisible here cedes the entire market to ServiceTitan and HubSpot.

Create dedicated service-line content (HVAC, Plumbing, Electrical) focused specifically on 'Automated Customer Retention'.

This specific query intent is a high-volume driver for the industry where Arch is currently underperforming relative to its technical capabilities.

Develop and index long-form comparison guides that pit Arch against 'ServiceTitan' and 'Jobber'.

Competitors are winning on sheer volume; direct comparison content helps AI models associate Arch with the top-tier leaders in the MarTech space.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Automated Customer Retention(3 queries)

“how to keep my hvac customers coming back without having to call them all manually”

0/4 platforms mentioned

Adjacent

ChatGPT

1.ServiceTitan

2.Jobber

3.Housecall Pro

4.FieldEdge

5.Twilio

+17 more

Claude

1.HubSpot

2.Jobber

3.ServiceTitan

4.FieldEdge

5.Constant Contact

+1 more

Gemini

1.ServiceTitan

2.Housecall Pro

3.Jobber

4.Zoho CRM

AI Overviews

1.ServiceTitan

2.Halo Programs

3.Housecall Pro

4.Jobber

5.BuildOps

+1 more

“show me tools that do customer retention automation for plumbers and sync with servicetitan”

0/3 platforms mentioned

Core

The Frustrated Multi-Location Owner · Owner/CEO

Claude

1.ServiceTitan

2.Blast

3.Blast Home Services

4.Housecall Pro

5.Zapier

+3 more

Gemini

1.ServiceTitan Marketing Pro

2.ServiceTitan

3.Thryv

4.Demand Scientific

5.Housecall Pro

+2 more

AI Overviews

1.ServiceTitan

2.ServiceTitan Marketing Pro

3.CHIIRP

4.Customer Lobby

5.Schedule Engine

+5 more

“is there a way to use AI to predict which electrical customers are about to go to a competitor”

0/4 platforms mentioned

Core

The Frustrated Multi-Location Owner · Owner/CEO

ChatGPT

1.ServiceTitan

2.XGBoost

3.LightGBM

4.DataRobot

5.H2O Driverless

+27 more

Claude

1.ServiceTitan

2.ServiceTitan AI Assistant

3.Jobber Insights

4.Housecall Pro Analytics

5.Uptake

+5 more

Gemini

1.ServiceTitan

AI Overviews

1.Prose Media

2.Salesforce

3.CARTO

4.C3 AI

5.Pecan AI

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

11 HVAC Digital Marketing Tips to Get Repeat Customers - Weave

getweave.com

Web1 ref

All-In-One HVAC Service Contract Software | ServiceTitan

servicetitan.com

Web1 ref

Beyond the Sale: Strategies for HVAC Customer Loyalty and ...

ciwebgroup.com

Web1 ref

Top HVAC Service Agreement Software To Manage Contracts

buildops.com

Web1 ref

Email Marketing Automation for HVAC Contractors

haloprograms.com

Web1 ref

HVAC Automation for Business Processes: 7 Things to Automate

servicetitan.com

Web1 ref

Get More HVAC Sales With Customer Retention - Company 119

company119.com

Web1 ref

Top 5 Filter Replacement Reminder Bots for HVAC Services

agentiveaiq.com

Web1 ref

6 Steps to a Memorable HVAC Customer Service Experience

housecallpro.com

Web1 ref

Best Strategies to Get HVAC Customers Quickly

sawinpro.com

Web1 ref

HVAC Answering Service: Customer Loyalty and Retention

answernet.com

Web1 ref

How HVAC Service Management Software Cuts Costly Callbacks

fieldedge.com

Web1 ref

AI for HVAC Companies: Grow Revenue & Retain Customers

usprofessionalfunding.com

Web1 ref

HVAC customer service – why it matters and how to improve yours

answerforce.com

Web1 ref

HVAC Service Agreement Management Software - Oxmaint

oxmaint.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Arch.

ServiceTitan46 mentions

HubSpot24 mentions

Zapier23 mentions

Jobber17 mentions

Housecall Pro16 mentions

Mailchimp15 mentions

Twilio10 mentions

Podium10 mentions

Salesforce8 mentions

scikit-learn8 mentions

Arch8 mentions

Brand Identity

Brand Voice & Style

How AI perceives Arch's communication style and personality

Arch communicates with a direct, results-oriented voice that speaks the language of contractors. The brand is confident and data-driven, backing claims with specific metrics and case study results. There's an urgency to the messaging—using phrases like 'stop the bleeding' and 'leaky bucket'—that resonates with business owners watching revenue slip away. While professional and technically sophisticated, the tone remains accessible and avoids marketing jargon, focusing instead on practical outcomes like ROI, revenue recovered, and time to results.

Core Tone Traits

Results-Driven & Metric-Focused

Leads with specific numbers, ROI figures, and concrete outcomes rather than vague promises

Direct & Urgent

Uses action-oriented language that creates urgency around revenue loss and customer churn

Technically Confident

Speaks authoritatively about AI and automation while keeping explanations accessible

Contractor-Centric

Uses industry-specific language and addresses pain points unique to home service businesses

Backing

Investors

Floodgate

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.