Beacon is an AI-powered supply chain workspace that transforms traditional spreadsheet-based logistics tracking into an intelligent, automatically-updating platform. The software enables buyers, consignees, and freight forwarders to manage ocean and air shipments collaboratively without manual data entry or endless email chains.
Beacon eliminates manual supply chain tracking by providing a self-updating spreadsheet experience with live ETAs, automated alerts, and collaborative boards—enabling teams to shift from passive tracking to active supply chain management.
AI Visibility Score
Beacon has an AI visibility score of 47/100, rated as moderate. This score reflects how often and how prominently Beacon appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Beacon has established a commanding presence within Claude, achieving a near-perfect 92% mention rate and frequent #1 rankings for real-time visualization queries. However, this technical dominance hasn't yet translated to broader market authority, as the brand is currently bypassed in high-intent 'trust and reliability' searches and remains virtually non-existent in Google AI Overviews.
Strengths
- Near-total dominance on Claude with a 92% mention rate and an impressive average position of 3.3.
- Strong resonance with Digital Transformation Directors where visibility reaches 67% at an average position of 4.1.
- Exceptional performance in Real-Time Visibility queries, securing multiple #1 spots in Claude and Gemini.
Visibility Gaps
- Total absence from 'Category Evaluation and Reliability' queries, failing to appear in lists of most trusted supply chain platforms.
- Significant lag in ChatGPT where the average position drops to 10.0, indicating a retrieval gap compared to Claude.
- Underperforming with the 'Frustrated Spreadsheet Specialist' persona, trailing at a low average position of 7.7.
Competitors in AI Recommendations
- FourKites: 41 mentions
- project44: 24 mentions
- Project44: 17 mentions
- CargoWise: 13 mentions
- SAP: 12 mentions
- Descartes MacroPoint: 11 mentions
- E2open: 10 mentions
- Shippeo: 10 mentions
- MarineTraffic: 9 mentions
- Shipwell: 9 mentions
- Excel: 7 mentions
- Zapier: 7 mentions
- SAP Integrated Business Planning (IBP): 6 mentions
- Transporeon: 5 mentions
- Oracle: 5 mentions
Categories: Supply Chain Software