BUILT is a protein snack company that creates indulgent, marshmallowy protein bars and puffs that deliver high protein with great taste. They offer a wide variety of flavors including sour puffs and classic options, positioning themselves as a guilt-free indulgence in the protein snack category.
Protein snacks that deliver unexpected joy through irresistibly indulgent, marshmallowy textures and bold flavors while packing 15-17 grams of protein and added collagen in a low-calorie format.
AI Visibility Score
BUILT has an AI visibility score of 57/100, rated as moderate. This score reflects how often and how prominently BUILT appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
BUILT has successfully colonized the fitness-friendly cravings market, achieving a dominant 84% visibility rate among macro-counting influencers while commanding multiple #1 positions on ChatGPT and Claude. However, the brand remains an invisible entity in the professional desk-side nutrition space, failing to capture the 'time-crunched executive' demographic that competitors like RXBAR and Barebells are currently winning. The most significant growth lever lies in bridging the gap between specialized beauty-nutrition and high-protein snacking, where BUILT's collagen integration is currently under-leveraged in AI citations.
Strengths
- Absolute dominance in the 'Fitness-Friendly Cravings Management' category, holding the #1 position across ChatGPT and Claude for high-protein snacks that taste like candy.
- High brand authority in 'vibe checks,' where AI models consistently rank BUILT #1 or #2 for brand identity and consumer perception.
- Exceptional penetration within the Macro-Counting Fitness Influencer persona, achieving an 84% mention rate that outperforms the overall brand average.
Visibility Gaps
- Zero visibility in 'On-the-Go Professional Nutrition' queries, allowing generic competitors to own the desk-side snack narrative for tech executives.
- Inconsistent performance in specialized collagen queries, where the brand frequently fails to appear despite having a product line specifically designed for this niche.
- Lower visibility on AIOverviews (42%) compared to ChatGPT (64%), suggesting that while LLMs 'know' the brand, the search-generative index is not yet prioritizing BUILT for broad discovery.
Competitors in AI Recommendations
- Quest: 21 mentions
- Barebells: 20 mentions
- RXBAR: 17 mentions
- Vital Proteins: 12 mentions
- Bulletproof: 10 mentions
- Perfect Bar: 10 mentions
- Snickers: 9 mentions
- MyFitnessPal: 9 mentions
- Whole Foods: 8 mentions
- Bulletproof Collagen Protein Bars: 8 mentions
- Grenade Carb Killa: 7 mentions
- Quest Nutrition: 6 mentions
- FitCrunch: 6 mentions
- Anabar: 6 mentions
- Milky Way: 6 mentions
Categories: Food & Beverage
Tags: Food, Snacks