By Humankind is a sustainable personal care brand that creates eco-friendly products designed to reduce single-use plastic waste. Their scientifically-proven formulas use clean ingredients while offering refillable packaging solutions for everyday essentials like deodorant, toothpaste, shampoo, and dental care items.
Great personal care products that don't come at Earth's expense - scientifically-proven formulas in plastic-free, refillable packaging that can save up to 5 pounds of single-use plastic waste per year.
AI Visibility Score
By Humankind has an AI visibility score of 43/100, rated as moderate. This score reflects how often and how prominently By Humankind appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
By Humankind has successfully captured the high-authority recommendations of Claude and Gemini, frequently ranking as the top choice for zero-waste travel essentials. However, this technical advantage is currently localized to specific niche personas, leaving a massive visibility gap in Google AI Overviews where the brand is entirely absent while competitors like Ethique and Lush dominate the market narrative.
Strengths
- Top-tier positioning on Gemini and Claude for high-intent product queries like toothpaste tablets and solid shampoos.
- Exceptional resonance with the Zero-Waste Purist persona, achieving a 63% mention rate and an average rank of #3.
- High sentiment scores across all successful mentions, indicating that when AI models do surface the brand, they describe it in a positive, authoritative light.
Visibility Gaps
- Complete invisibility within Google AI Overviews, which are critical for capturing broad search intent and top-of-funnel shoppers.
- Zero penetration into the Clean-Beauty Conscious Parent persona, missing an opportunity to connect with a demographic that prioritizes safety and sustainability.
- Significant volume gap compared to Ethique, which has nearly triple the total mentions across the tested ecosystem.
Competitors in AI Recommendations
- Ethique: 11 mentions
- Lush: 8 mentions
- Bite: 6 mentions
- Meow Meow Tweet: 6 mentions
- Plaine Products: 5 mentions
- Dr. Bronner’s: 4 mentions
- Pai Skincare: 4 mentions
- HiBAR: 4 mentions
- Unwrapped Life: 4 mentions
- Kjaer Weis: 3 mentions
- Dr. Bronner's: 3 mentions
- UpCircle Beauty: 3 mentions
- Georganics: 3 mentions
- Biossance: 2 mentions
- Herbivore Botanicals: 2 mentions
Categories: Consumer Goods