What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Certn

Visibility35

Vibe97

Businesses/HR Technology/Certn

AI Visibility & Sentiment

Certn

Certn is a global technology company that provides automated, AI-driven background screening solutions. By replacing manual, outdated processes with a seamless, mobile-friendly platform, Certn enables businesses to modernize their hiring workflows, reduce time-to-hire, and ensure compliance across 200+ countries.

Active Monitoring

certn.co

HR Technology Startups

AI Visibility Score

35/100

Low

Sentiment Score

97/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Certn today.

Certn holds a commanding position in the minds of growth-focused startup founders, yet struggles to maintain consistent visibility across the broader enterprise and identity verification landscapes. While the brand dominates direct brand-identity queries, it is significantly under-indexed in competitive comparison searches where rivals like Checkr and HireRight currently capture the majority of AI-driven consideration.

Value Proposition

The world’s easiest background checks. Certn delivers a best-in-class, automated screening experience that reduces time-to-hire by up to 80% and lowers onboarding costs, all while maintaining global compliance and top-tier usability.

Overview

Mission

Building trust at scale doesn't have to be hard.

Products & Services

International Criminal Record ChecksCertn OneID Biometric VerificationEmployment & Education VerificationMotor Vehicle Records (MVR)Credit ChecksCriminal Record ChecksIdentity Verification (OneID)Employment VerificationSocial Media ScreeningCredit ReportsAPI Integrations

Current State

Visibility Landscape

A high-level view of how Certn performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	24	26	56	—
Core Topics Product/service category queries	41	36	56	—
Growth Areas Adjacent, aspirational & visionary	33	21	43	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

—

Core Topics

Product/service category queries

—

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

HireRight

69 mentions

Checkr

67 mentions

Workday

57 mentions

Greenhouse

57 mentions

Sterling

49 mentions

First Advantage

45 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Certn's AI visibility.

Key Findings

Strength

High brand awareness with growth-focused startup founders who actively associate Certn with their HR needs.

Strength

Excellent visibility on Gemini, where the brand frequently secures top-tier placement for identity verification and background screening queries.

Strength

Absolute authority on direct brand-identity queries, consistently ranking at position #1 across all major LLMs.

Recommended Actions

Develop and syndicate authoritative 'Comparison Hub' content.

Competitors like Checkr and Workday are winning on comparison-based intent; Certn needs specific content that clearly contrasts its capabilities against these leaders to win top-of-funnel consideration.

Launch a targeted content pillar for the healthcare and high-compliance sector.

Current visibility among healthcare administrators is low, representing a massive untapped opportunity to demonstrate trust and security expertise.

Produce high-authority case studies centered on gig economy identity verification.

Certn is missing in gig economy queries, a space where AI models prioritize platforms that prove scale and rapid identity verification capability.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Automated Background Screening & Onboarding(3 queries)

“what are the best background check services that integrate with my existing applicant tracking system”

0/3 platforms mentioned

Core

ChatGPT

1.Checkr

2.Workday

3.Greenhouse

4.Paylocity

5.iCIMS

+10 more

Claude

1.Checkr

2.Greenhouse

3.Lever

4.Workday

5.BambooHR

+21 more

Gemini

1.Checkr

2.Greenhouse

3.Lever

4.Workable

5.BambooHR

+17 more

“recommend fast criminal record check providers that work well for high-volume retail hiring”

1/3 platforms mentioned

Core

ChatGPT

1.First Advantage

2.Sterling

3.Checkr

4.Rippling

5.Dayforce

+4 more

Claude

1.Sterling

2.Workday

3.Greenhouse

4.iCIMS

5.Checkr

11.Certn

+5 more

Gemini

1.Checkr (GoodHire)

2.Uber

3.Instacart

4.Workday

5.Greenhouse

+4 more

“can you suggest platforms that offer both id verification and background checks in one workflow”

3/3 platforms mentioned

Core

ChatGPT

1.Persona

2.First Advantage

3.Certn

4.AuthBridge

5.VerifiedID (Vouch.io)

+7 more

Claude

1.Checkr

2.Persona

3.Onfido

4.Entrust

5.Jumio

9.Certn

+4 more

Gemini

1.Certn (OneID)

2.Checkr

3.iDenfy

4.Deel

5.Persona

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Background Check Api

checkr.com

Web1 ref

Checkr Review

techradar.com

Web1 ref

Icims Background Check Vendors Comparison

integralrecruiting.com

Web1 ref

Hireright

pinpointhq.com

Web1 ref

Overview

stage-developer.hireright.com

Web1 ref

18xbckk

reddit.com

Forum1 ref

Integrations

backgroundchecks.com

Web1 ref

Hireright

getapp.com

Web1 ref

Best Background Check Services

goodhire.com

Web1 ref

Partners

checkr.com

Web1 ref

Why Choose Sterling Background Checks

sterlingcheck.com

Web1 ref

TSK 3400 ST AMER US SOL Q2 2022 Workday I 9 Intetration WEB.Pdf

sterlingcheck.com

Web1 ref

6670734 Using The Sterling Integration

help.pinpoint.support

Web1 ref

Sterling Talent Solutions

research.com

Web1 ref

Integrations And Apis

fadv.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Certn.

HireRight69 mentions

Checkr67 mentions

Workday57 mentions

Greenhouse57 mentions

Sterling49 mentions

First Advantage45 mentions

Certn42 mentions

Lever35 mentions

Persona30 mentions

GoodHire27 mentions

Accurate Background27 mentions

Brand Identity

Brand Voice & Style

How AI perceives Certn's communication style and personality

Certn communicates with a blend of professional authority and modern, tech-forward accessibility. They position themselves as a disruptive force in the background screening industry, using clear, direct language that emphasizes speed, ease, and innovation. Their tone is confident and reassuring, designed to build trust with enterprise-level clients while remaining approachable enough for small business owners and recruiters navigating complex hiring workflows.

Core Tone Traits

Professional yet approachable

Maintains high-level industry expertise while using simple, human-centric language.

Disruptive & Bold

Challenges the status quo of 'outdated, manual screening' with a focus on revolutionizing the industry.

Data-driven & Transparent

Uses clear metrics and social proof to demonstrate value and reliability.

Customer-Centric

Focuses heavily on the user experience for both the recruiter and the candidate.

Backing

Investors

Weekend Fund

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 20, 2026.

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