What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Charm Industrial

Visibility70

Vibe94

Businesses/Climate Technology/Charm Industrial

AI Visibility & Sentiment

Charm Industrial

Charm Industrial is a carbon removal company that captures CO₂ from the atmosphere by converting agricultural biomass into bio-oil through pyrolysis, then permanently storing it deep underground. They work with enterprise partners to scale permanent carbon removal solutions and have removed over 11,713 tonnes of CO₂ to date.

Active Monitoring

charmindustrial.com

Climate Technology

AI Visibility Score

70/100

Good

Sentiment Score

94/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Charm Industrial today.

Charm Industrial has established itself as the technical benchmark for bio-oil sequestration, consistently securing the top recommendation spot in complex carbon dioxide removal (CDR) technology comparisons across Claude, Gemini, and ChatGPT. While the brand commands an impressive 93% mention rate on ChatGPT, it faces a strategic hurdle in Google AI Overviews where its visibility drops to 47%, trailing behind legacy competitors like Climeworks.

Value Proposition

The fastest growing carbon removal technology that permanently stores carbon for millennia by converting agricultural waste into bio-oil and injecting it underground—nature's carbon capture scaled with industrial precision

Overview

Mission

Put oil back underground—reversing centuries of carbon emissions by permanently storing captured CO₂ deep in the earth

Products & Services

Permanent carbon dioxide removal servicesEnterprise carbon removal offtake agreementsBio-oil production from agricultural biomassUnderground carbon sequestrationCarbon removal credits and verification

Current State

Visibility Landscape

A high-level view of how Charm Industrial performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	79	81	66	56
Core Topics Product/service category queries	74	75	68	8
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Climeworks

88 mentions

Carbon Engineering

60 mentions

Carbfix

45 mentions

1PointFive

31 mentions

Puro.earth

28 mentions

DNV

24 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Charm Industrial's AI visibility.

Key Findings

Strength

Absolute dominance in 'CDR Technology Comparison & Selection' queries, frequently ranking #1 or #2 when compared against Direct Air Capture.

Strength

High resonance with the Corporate Procurement Manager persona, achieving an average position of 3.1 and reflecting strong alignment with buyer-intent queries.

Strength

Exceptional performance on Claude (83% mention rate, 3.1 avg pos) and ChatGPT (93% mention rate) for complex technical explanations.

Recommended Actions

Develop and publish a definitive guide on 'CDR Permanence and Verification Standards' for bio-oil.

The brand was entirely unmentioned in critical queries regarding credit permanence, allowing competitors to define the quality standards of the industry.

Execute a targeted SEO and PR campaign focused on AI Overview inclusion for 'carbon removal offtake agreements'.

With only a 47% mention rate in Google AI Overviews, Charm is missing the first touchpoint for many corporate researchers and executives.

Refine brand messaging to address 'mixed sentiment' by highlighting recent successful deliveries and third-party audits.

Despite high mention rates, the mixed sentiment on ChatGPT and Claude indicates that AI models are still ingesting skeptical or outdated critiques regarding bio-oil scalability.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Net Zero Procurement Strategy(3 queries)

“best way to buy high quality carbon removal credits for a large corporation, specific providers please”

3/4 platforms mentioned

Core

ChatGPT

1.Climeworks

2.Carbfix

3.Orca

4.Mammoth

5.Frontier

11.Charm Industrial

+16 more

Claude

1.Stripe Climate

2.Frontier

3.Carbon Engineering

4.Climeworks

5.Carbon Direct

10.Charm Industrial

+4 more

Gemini

1.Carbonfuture

2.Heirloom Carbon

3.Charm Industrial

4.Climeworks

5.Patch

+1 more

AI Overviews

1.Supercritical

2.Senken

3.Carbon Direct

4.Puro.earth

5.Frontier

+2 more

“how do I build a net zero strategy for a company with hard to abate emissions”

3/4 platforms mentioned

Adjacent

The Fortune 500 Sustainability Executive · Chief Sustainability Officer (CSO)

ChatGPT

1.Munich Re

2.Swiss Re

3.DNV

4.SGS

5.Bureau Veritas

9.Charm Industrial

+5 more

Claude

1.Climeworks

2.Carbon Engineering

3.Carbify

4.Charm Industrial

5.Frontier

+5 more

Gemini

1.Persefoni

2.Watershed

3.Microsoft Cloud for Sustainability

4.Climeworks

5.Carbon Engineering

6.Charm Industrial

+1 more

AI Overviews

1.Climeworks

2.Deloitte

3.Resonance Global

“what are the best options for permanent carbon dioxide removal services right now”

3/4 platforms mentioned

Core

The Fortune 500 Sustainability Executive · Chief Sustainability Officer (CSO)

ChatGPT

1.Climeworks

2.Carbfix

3.Carbon Engineering

4.1PointFive

5.Occidental

7.Charm Industrial

+15 more

Claude

1.Climeworks

2.Carbon Engineering

3.Charm Industrial

4.Frontier Carbon Removal

5.Stripe

+1 more

Gemini

1.Climeworks

2.Carbon Engineering

3.Charm Industrial

4.CarbonCapture Inc.

5.Heirloom Carbon Technologies

AI Overviews

1.Carbonfuture

2.Puro.earth

3.Patch

4.Cloverly

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Stripe Climate

stripe.com

Web1 ref

Frontier

frontier.com

Web1 ref

The Best Carbon Credit Platforms in 2025 - CNaught

url

Web1 ref

The Best Carbon Credit Platforms in 2025 - CNaught

url

Web1 ref

The Best Carbon Credit Platforms in 2025 - CNaught

url

Web1 ref

How to Acquire Carbon Credits - Carbon Offset Guide

url

Web1 ref

How to Acquire Carbon Credits - Carbon Offset Guide

url

Web1 ref

The Ultimate Guide to Carbon Project Registries - Cloverly

url

Web1 ref

Selecting the right carbon registry: a practical guide - Isometric

url

Web1 ref

Top 10 Carbon Removal Marketplaces In 2024

url

Web1 ref

12 Leading Carbon Credit Providers in 2026 - Senken

url

Web1 ref

Carbonfuture | Carbon Removal You Can Trust

url

Web1 ref

6 steps to sourcing high-quality carbon credits - Calyx Global

url

Web1 ref

Purchase high-quality carbon removal credits from curated ...

url

Web1 ref

Carbon Direct Named In the 2024 Built In Best Places to Work

url

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Charm Industrial.

Climeworks88 mentions

Charm Industrial87 mentions

Carbon Engineering60 mentions

Carbfix45 mentions

1PointFive31 mentions

Puro.earth28 mentions

DNV24 mentions

Heirloom23 mentions

Frontier22 mentions

CarbonCure21 mentions

Occidental18 mentions

Brand Identity

Brand Voice & Style

How AI perceives Charm Industrial's communication style and personality

Charm Industrial communicates with scientific authority balanced by accessible, mission-driven optimism. Their voice is grounded in data and technical expertise while maintaining an approachable tone that makes complex climate science understandable. They project confidence in their technology without hyperbole, letting metrics and partnerships speak to their credibility. There's an underlying urgency about climate action paired with pragmatic optimism about solutions.

Core Tone Traits

Scientifically Authoritative

Leads with data, metrics, and technical credibility while remaining accessible to non-experts

Mission-Driven & Urgent

Conveys the importance of climate action without being alarmist or preachy

Pragmatically Optimistic

Balances climate urgency with genuine hope and actionable solutions

Clear & Accessible

Explains complex carbon removal processes in straightforward, digestible language

Backing

Investors

General Catalyst

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 24, 2026.

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Frequently asked questions

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AI Visibility Score

Charm Industrial has an AI visibility score of 67/100, rated as good. This score reflects how often and how prominently Charm Industrial appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Absolute dominance in 'CDR Technology Comparison & Selection' queries, frequently ranking #1 or #2 when compared against Direct Air Capture.
High resonance with the Corporate Procurement Manager persona, achieving an average position of 3.1 and reflecting strong alignment with buyer-intent queries.
Exceptional performance on Claude (83% mention rate, 3.1 avg pos) and ChatGPT (93% mention rate) for complex technical explanations.

Visibility Gaps

Significant vulnerability in 'Trust & Quality Standards' queries, specifically failing to appear for 'how to tell if a carbon removal credit is actually permanent.'
Underperforming in Google AI Overviews, where the brand is mentioned in less than half of relevant climate tech searches compared to its near-ubiquity on LLMs.
Lower visibility and lower ranking (6.0 avg pos) among Fortune 500 Sustainability Executives, suggesting a need for more strategic, high-level business case narratives.

Competitors in AI Recommendations

Climeworks: 88 mentions
Carbon Engineering: 60 mentions
Carbfix: 45 mentions
1PointFive: 31 mentions
Puro.earth: 28 mentions
DNV: 24 mentions
Heirloom: 23 mentions
Frontier: 22 mentions
CarbonCure: 21 mentions
Occidental: 18 mentions
Nori: 15 mentions
Blue Planet: 15 mentions
SGS: 14 mentions
Project Vesta: 14 mentions
Carbon Direct: 12 mentions

Categories: Climate Technology