What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Course Hero

Visibility57

Vibe67

Businesses/Education Technology/Course Hero

AI Visibility & Sentiment

Course Hero

Course Hero is an online learning platform that provides students with study resources including step-by-step explanations, study documents, expert tutoring, and AI-powered tools to help them succeed academically. The platform aggregates course materials from thousands of schools and offers 24/7 access to verified expert tutors.

Active Monitoring

coursehero.com

Education Technology Startups

AI Visibility Score

57/100

Moderate

Sentiment Score

67/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Course Hero today.

Course Hero dominates course-specific mastery queries with a commanding presence on Gemini and AI Overviews, yet it is completely invisible in the critical 'AI-powered PDF study' and 'Expert Homework Support' categories. While the brand successfully captures 92% of the STEM Major persona, it is currently ceding the most high-intent AI tool use cases to competitors like Khan Academy and Quizlet.

Value Proposition

Empowers students to study seamlessly by providing relevant resources within their own documents, including step-by-step explanations, course-specific materials, and expert tutor assistance available 24/7

Overview

Mission

Own the study hour - helping students find all the relevant resources they need to succeed academically

Products & Services

AI Chat with PDF study toolExpert tutoring servicesCourse-specific study documentsStep-by-step homework explanationsSchool and course material database

Current State

Visibility Landscape

A high-level view of how Course Hero performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	53	55	68	64
Core Topics Product/service category queries	—	—	—	—
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

—

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Khan Academy

22 mentions

MIT OpenCourseWare

21 mentions

Quizlet

21 mentions

StuDocu

20 mentions

Chegg

14 mentions

OneClass

13 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Course Hero's AI visibility.

Key Findings

Strength

Exceptional performance on Gemini and AI Overviews with average positions of 2.9 and 2.4 respectively, indicating high search engine trust.

Strength

Near-total saturation of the 'STEM Major Mastery-Seeker' persona (92% mention rate), specifically for university-specific course materials.

Strength

Perfect brand-vibe-check performance, maintaining the #1 position across all platforms for direct brand inquiries.

Recommended Actions

Optimize site architecture and metadata for 'AI-Powered PDF Study' and 'Textbook Analysis' keywords.

Course Hero currently has 0% visibility for these high-growth queries, allowing smaller AI-native tools to capture the modern student workflow.

Re-engineer content for 'Expert Homework Support' to emphasize step-by-step calculus and math solutions.

Competitors like Symbolab and Chegg are winning high-intent 'stuck on a problem' queries while Course Hero is largely unmentioned in this context.

Develop a targeted PR and backlink strategy focused on 'Most Trusted Study Sites' to lift ChatGPT rankings.

While ChatGPT mentions the brand 75% of the time, the average position of 12.8 suggests low authority in the model's 'Top 5' recommendation layer.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Mastering Course Specific Content(2 queries)

“where can i find old study guides or practice exams for specific college courses, any good sites for that”

4/4 platforms mentioned

Core

ChatGPT

1.MIT OpenCourseWare

2.Open Yale Courses

3.OpenStax

4.Saylor Academy

5.edX

12.CourseHero

+23 more

Claude

1.Course Hero

2.Chegg

3.StudySoup

4.Khan Academy

5.OpenStax

+2 more

Gemini

1.Course Hero

2.Studocu

3.OneClass

4.Stuvia

5.Quizlet

+2 more

AI Overviews

1.uNotes.net

2.Studocu

3.Course Hero

4.Quizlet

5.MIT OpenCourseWare

+2 more

“i'm struggling with intro to psych at my university, what are the best sites to find notes for my exact class”

4/4 platforms mentioned

Core

The STEM Major Mastery-Seeker · Undergraduate Student

ChatGPT

1.Canvas

2.Blackboard

3.Sanger Learning Center

4.OneClass

5.StuDocu

9.Course Hero

+16 more

Claude

1.Canvas

2.Blackboard

3.OneClass

4.StudySoup

5.Course Hero

+1 more

Gemini

1.StuDocu

2.Course Hero

3.Chegg

4.OneClass

5.LaTeX

+3 more

AI Overviews

1.Course Hero

2.Studocu

3.Quizlet

4.Knowt

5.MIT OpenCourseWare

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

MIT OpenCourseWare

ocw.mit.edu

Edu1 ref

Open Yale Courses

oyc.yale.edu

Edu1 ref

OpenStax

openstax.org

Web1 ref

Saylor Academy

saylor.org

Web1 ref

Internet Archive / Wayback Machine

archive.org

Web1 ref

StuDocu

studocu.com

Web1 ref

CourseHero

coursehero.com

Web1 ref

OneClass

oneclass.com

Web1 ref

StudyLib

studylib.net

Web1 ref

StudyStack

studystack.com

Web1 ref

Khan Academy

khanacademy.org

Web1 ref

Chemistry LibreTexts

chem.libretexts.org

Web1 ref

Chegg Study

chegg.com

Web1 ref

Bartleby

bartleby.com

Web1 ref

Best Websites for Finding Past Exams & Study Materials - Reddit

reddit.com

Forum1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Course Hero.

Course Hero31 mentions

Khan Academy22 mentions

MIT OpenCourseWare21 mentions

Quizlet21 mentions

StuDocu20 mentions

Chegg14 mentions

OneClass13 mentions

Symbolab13 mentions

Chegg Study12 mentions

OpenStax8 mentions

ChatPDF8 mentions

Brand Identity

Brand Voice & Style

How AI perceives Course Hero's communication style and personality

Course Hero communicates with an encouraging, student-centric voice that balances academic credibility with approachable support. The tone is helpful and empowering, positioning the platform as a trusted study companion rather than a replacement for learning. Messaging emphasizes efficiency, accessibility, and success, using clear and direct language that resonates with busy students seeking practical solutions.

Core Tone Traits

Supportive & Encouraging

Positions itself as a helpful study partner that empowers students to succeed

Clear & Direct

Uses straightforward language that busy students can quickly understand

Student-Centric

Speaks directly to student pain points and academic challenges

Trustworthy & Credible

Emphasizes verified experts, real student contributions, and academic integrity

Backing

Investors

Craft Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.