What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

EchoMark

Visibility33

Vibe91

Businesses/Cybersecurity/EchoMark

AI Visibility & Sentiment

EchoMark

EchoMark is an enterprise cybersecurity company that protects organizations from information leaks by automatically applying invisible, individualized watermarks to emails, documents, and images. Their technology enables companies to trace the source of leaks within minutes, even from screenshots or photos.

Active Monitoring

echomark.com

Cybersecurity Startups

AI Visibility Score

33/100

Low

Sentiment Score

91/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe EchoMark today.

EchoMark maintains a striking digital duality, achieving near-perfect dominance on Google Gemini for high-intent forensic queries while remaining completely invisible to users on ChatGPT and Claude. While the brand is a top-of-mind solution for specific challenges like invisible watermarking and tracking document leaks, it is currently failing to penetrate broader category-level discussions where legacy competitors like Proofpoint and Microsoft Purview lead.

Value Proposition

The only solution that automatically applies individualized invisible watermarks to email and documents that immediately identify the source of information leaks—enterprise-proven, silent, and imperceptible

Overview

Mission

To unlock the freedom to communicate and collaborate without sacrificing security—empowering teams to share information critical to their success while enabling companies to maintain trust and prevent damage to their organization

Products & Services

Invisible document and email watermarkingDynamic image watermarking (Chroma and Luma marks)SecureView secure link sharingLeak investigation and source tracingMicrosoft Exchange and Google Workspace integrations

Current State

Visibility Landscape

A high-level view of how EchoMark performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	0	0	54	28
Core Topics Product/service category queries	0	0	62	41
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Digimarc

15 mentions

Splunk

13 mentions

Proofpoint

12 mentions

Code42

11 mentions

Microsoft Purview

10 mentions

Mimecast

10 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve EchoMark's AI visibility.

Key Findings

Strength

Exceptional performance on Gemini with a 42% mention rate and an elite average position of 1.4.

Strength

Dominant visibility for forensic-intent queries, specifically 'how to track down who leaked a confidential company document' and 'invisible watermarking'.

Strength

Stronger resonance with the Technical Insider Threat Investigator persona compared to administrative or legal roles.

Recommended Actions

Execute an aggressive technical PR and backlink strategy targeting the datasets that feed OpenAI and Anthropic.

EchoMark's 0% mention rate on ChatGPT and Claude represents a massive blind spot that prevents the brand from being considered during the early research phases of the buyer journey.

Develop and publish authoritative 'Category Comparison' content that positions EchoMark alongside Proofpoint and Microsoft Purview.

Despite having better forensic tech, EchoMark is losing to legacy players in 'most trusted tool' queries because AI models do not yet associate the brand with the broader DLP category.

Optimize technical documentation and whitepapers for 'the Risk-Averse CISO' persona specifically.

With only 17% visibility for CISOs, the brand's messaging is perceived as too 'feature-specific' and needs to be reframed as a holistic risk-mitigation solution.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Mitigating Insider Threats And Information Leaks(3 queries)

“best tools to stop people from taking photos of sensitive emails and sharing them”

1/4 platforms mentioned

Core

ChatGPT

1.Microsoft Intune

2.Endpoint Manager

3.Outlook

4.Jamf

5.VMware Workspace ONE

+32 more

Claude

1.3M

2.Tenable Nessus

3.Qualys

4.Jamf

5.Microsoft Intune

+10 more

Gemini

1.EchoMark

2.Digify

3.Vera

4.HelpSystems

5.Microsoft Purview Information Protection

+13 more

AI Overviews

1.Fasoo

2.xSecuritas

3.Citrix Workspace

4.Digify

5.Screen Shield

+7 more

“how to track down who leaked a confidential company document”

1/4 platforms mentioned

Core

The Risk-Averse CISO · Chief Information Security Officer (CISO)

ChatGPT

1.AWS

2.Azure

3.GCP

4.SharePoint

5.Slack

+33 more

Claude

1.Proofpoint

2.Mimecast

3.Slack

4.Teams

5.SharePoint

+7 more

Gemini

1.EchoMark

2.Digimarc

3.Mimecast

4.Proofpoint

5.Proofpoint ITM

+7 more

AI Overviews

1.LeaksID

2.Rexxfield

3.Slack

4.Teams

5.K2 Integrity

+5 more

“what's the best tech for invisible watermarking of enterprise files”

1/4 platforms mentioned

Core

ChatGPT

1.Office

2.PDF

3.Fasoo

4.Seclore

5.Digimarc

+15 more

Claude

1.Digintel

2.Varonis

3.Proofpoint

4.Mimecast

5.Microsoft Purview Information Protection

+3 more

Gemini

1.Digimarc

2.Fasoo

3.FS-ISAC

4.Microsoft 365

5.Word

+7 more

AI Overviews

1.NYU

2.Steg.AI

3.EchoMark

4.Microsoft Exchange

5.Google Workspace

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Confide | Your Confidential Messenger

getconfide.com

Web1 ref

Enable screen capture protection in Azure Virtual Desktop

learn.microsoft.com

Web1 ref

Privacy & Screen Protectors | Privacy & Protection | 3M US

3m.com

Web1 ref

App Protection features | Citrix Workspace™ app

docs.citrix.com

Social1 ref

xSecuritas: Screen Watermark Solution Enterprise for Data ...

xsecuritas.com

Web1 ref

How Do You Protect Sensitive Data Shared on Screens?

medium.com

Blog1 ref

Capture Prevention | Screen Security Use Case - Fasoo

en.fasoo.com

Web1 ref

Shop Privacy Screen Protectors for Private Viewing - ZAGG

zagg.com

Web1 ref

Screen Shield with screenshot protection - Digify Help Center

help.digify.com

Web1 ref

STOP Visual Hacking! Targus Privacy Screen Review | The ...

youtube.com

Video1 ref

How to Manage Confidentiality in Your M&A Sale Process

pcecompanies.com

Web1 ref

Data Room Security: Protect Your Sensitive Documents

dataroomreviews.org

Web1 ref

How Third-Party NDAs Impact M&A Deals - Clearly Acquired

clearlyacquired.com

Web1 ref

Secure Document Sharing For M&A - ShareVault

sharevault.com

Web1 ref

Virtual Data Room: The Benefits and Advantages in M&A - ShareVault

sharevault.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of EchoMark.

Digimarc15 mentions

Splunk13 mentions

Proofpoint12 mentions

Code4211 mentions

Microsoft Purview10 mentions

Mimecast10 mentions

Forcepoint DLP9 mentions

Broadcom9 mentions

Netskope9 mentions

Varonis9 mentions

EchoMark7 mentions

Brand Identity

Brand Voice & Style

How AI perceives EchoMark's communication style and personality

EchoMark communicates with confident authority backed by technical expertise, positioning itself as an innovative leader solving a critical security gap. The tone is professional and enterprise-ready while remaining accessible, avoiding overly technical jargon. There's an underlying sense of empowerment—helping organizations collaborate freely without fear. The brand balances urgency around the leak problem with reassurance about their elegant, non-disruptive solution.

Core Tone Traits

Authoritative & Expert

Speaks with confidence about complex security challenges, backed by technical innovation and industry recognition

Professional & Enterprise-Ready

Communicates in a polished, business-appropriate manner suitable for C-suite and security leadership audiences

Innovative & Forward-Thinking

Emphasizes novel technology and fresh approaches to longstanding security problems

Reassuring & Empowering

Focuses on enabling collaboration and trust rather than fear-based security messaging

Backing

Investors

Craft Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.