What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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EltaMD Skin Care

Visibility74

Vibe100

Businesses/Health & Beauty / Personal Care/EltaMD Skin Care

AI Visibility & Sentiment

EltaMD Skin Care

EltaMD is a professional-grade skincare brand that specializes in high-performance sun care, skincare, and post-procedure products. The company is widely recognized as the number one dermatologist-recommended professional sunscreen brand in the United States.

Active Monitoring

eltamd.com

Health & Beauty / Personal Care

AI Visibility Score

74/100

Good

Sentiment Score

100/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe EltaMD Skin Care today.

EltaMD commands unparalleled authority in the 'dermatologist-recommended' search space, consistently capturing top-tier visibility when users prioritize sensitive skin and post-procedure recovery. While the brand is a dominant force for core clinical recommendations, it underutilizes its reputation in broader lifestyle and preventative skincare categories, leaving significant ground open to competitors like La Roche-Posay and SkinCeuticals.

Value Proposition

EltaMD bridges the gap between medical efficacy and cosmetic elegance by utilizing transparent zinc oxide technology to provide high-level, broad-spectrum sun protection in lightweight, non-greasy formulas that patients are comfortable wearing daily.

Overview

Mission

At EltaMD, we believe in everyone's right to live freely under the sun. Our mission is to keep skin healthy for life by developing safe and effective professional products for every body under the sun.

Products & Services

UV Clear Broad-Spectrum SPF 46UV Daily Broad-Spectrum SPF 40Foaming Facial CleanserSkin Recovery SerumUV AOX Elements Broad-Spectrum SPF 50

Current State

Visibility Landscape

A high-level view of how EltaMD Skin Care performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	78	68	88	65
Core Topics Product/service category queries	92	38	88	44
Growth Areas Adjacent, aspirational & visionary	48	32	62	17

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

La Roche-Posay

33 mentions

SkinCeuticals

29 mentions

CeraVe

25 mentions

ZO Skin Health

11 mentions

Vanicream

10 mentions

The Ordinary

10 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve EltaMD Skin Care's AI visibility.

Key Findings

Strength

Secures near-total ownership of 'sensitive skin' and 'sunscreen' intent across all major LLMs.

Strength

Maintains exceptional relevance for the 'post-procedure recovery' persona, consistently ranking within the top three positions.

Strength

Demonstrates high brand trust in direct query 'vibe checks' across ChatGPT, Claude, and Gemini.

Recommended Actions

Develop and syndicate 'Skin Health Protocol' content that maps EltaMD products specifically to antioxidant and preventative care routines.

Currently, the brand is missing in high-intent 'antioxidant serum' queries, allowing competitors to own the conversation around comprehensive daily routines.

Optimize technical SEO and structured data for product formulation details to address the 'Skincare Formulation Enthusiast' persona.

The current performance for this persona lags significantly (avg pos 4.3), indicating a need for more granular, ingredient-focused information to satisfy AI-driven technical queries.

Produce authoritative, AI-friendly thought leadership content on the role of post-procedure care.

EltaMD is already winning here; cementing this as a unique brand pillar will protect the 'core' segment from competitive encroachment by mass-market players like CeraVe.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Dermatologist Recommended Skincare Solutions(3 queries)

“what is the best sunscreen for someone with really sensitive acne-prone skin that won't make me break out”

4/4 platforms mentioned

Core

ChatGPT

1.EltaMD (UV Physical Broad-Spectrum SPF 41, UV Clear Broad-Spectrum SPF 46)

2.CeraVe (Hydrating Mineral Sunscreen Face Lotion SPF 50)

3.La Roche-Posay (Anthelios Mineral Zinc Oxide Sunscreen SPF 50)

4.Neutrogena (Sheer Zinc Oxide Dry-Touch Face Sunscreen SPF 50)

5.Allure

Claude

1.EltaMD

2.CeraVe (CeraVe Hydrating Sheer Sunscreen)

3.La Roche-Posay (Anthelios)

4.Neutrogena (Neutrogena Clear Face Breakout Free)

Gemini

1.EltaMD

2.La Roche-Posay

3.CeraVe

4.Colorescience

5.SkinMedica

+3 more

AI Overviews

1.EltaMD (UV Clear Broad-Spectrum SPF 46)

2.Dermstore

3.LovelySkin

4.Walgreens

5.Sephora

+4 more

“i just had a chemical peel, what gentle cleanser and serum should i be using for recovery”

2/4 platforms mentioned

Core

The Post-Procedure Recovery Patient · Healthcare Professional

ChatGPT

1.Cetaphil

2.CeraVe

3.Vanicream

4.La Roche-Posay

5.The Ordinary

Claude

1.Revision

2.Dove

3.Aveeno

4.Cetaphil

5.CeraVe

8.EltaMD Skin Care

+2 more

Gemini

1.CeraVe (CeraVe Hydrating Facial Cleanser)

2.La Roche-Posay (La Roche-Posay Toleriane Hydrating Gentle Cleanser)

3.Vanicream (Vanicream Gentle Facial Cleanser)

4.SkinCeuticals (SkinCeuticals Hydrating B5 Gel)

5.Paula's Choice (Paula's Choice RESIST Hyaluronic Acid Booster)

6.EltaMD (EltaMD Barrier Renewal Serum)

AI Overviews

No brands listed

“what are the most effective broad-spectrum sunscreens that dermatologists actually tell their patients to use”

4/4 platforms mentioned

Core

The Post-Procedure Recovery Patient · Healthcare Professional

ChatGPT

1.EltaMD Skin Care (UV Clear Broad-Spectrum SPF 46, UV Physical Broad-Spectrum SPF 41)

2.CeraVe (Hydrating Mineral Sunscreen Face Lotion SPF 50)

3.Neutrogena (Sheer Zinc Dry-Touch Sunscreen, Pure & Free Liquid Sunscreen SPF 50)

Claude

1.La Roche-Posay

2.EltaMD

3.Neutrogena

4.ISDIN (Eryfotona Actinica)

5.SkinCeuticals (Future Mineral UV Defense Sunscreen SPF 50)

+2 more

Gemini

1.EltaMD (UV Clear Broad-Spectrum SPF 46)

2.La Roche-Posay (Anthelios Mineral Tinted Ultra Light Fluid SPF 50)

3.CeraVe (Hydrating Mineral Sunscreen Face Lotion SPF 50)

4.ISDIN (Eryfotona Actinica Mineral Sunscreen SPF 50)

5.Neutrogena (Sheer Zinc Mineral Sunscreen SPF 50)

AI Overviews

1.EltaMD Skin Care

2.La Roche-Posay

3.Neutrogena

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Eltamd Uv Physical Broad Spectrum Spf 41

eltamd.com

Web1 ref

Hydrating Mineral Sunscreen Face Lotion Spf 50

cerave.com

Web1 ref

Anthelios Mineral Zinc Oxide Sunscreen Spf 50 883140000907

laroche-posay.us

Web1 ref

6811080

neutrogena.com

Web1 ref

Best Sunscreen For Acne Prone Skin

allure.com

Web1 ref

AAD-BF_Winter-2025-UV-radiation-sunscreen-ONLINE.pdf

assets.ctfassets.net

Web1 ref

7 Best Sunscreens for Acne Prone Skin in 2026 – Exclusive Beauty Club

exclusivebeautyclub.com

Web1 ref

Best Sunscreens For Oily Or Acne-prone Skin – bluemercury

bluemercury.com

Web1 ref

My top 8 SPFs for acne-prone skin - Notes by Alice

notesbyalice.co.uk

Web1 ref

7 Best Sunscreens for Sensitive and Acne-Prone Skin – The Derma Co

thedermaco.com

Web1 ref

Mineral Sunscreen for Acne-Prone Skin – Colorescience

colorescience.com

Web1 ref

Choosing the right non-comedogenic sunscreen | Curology

curology.com

Web1 ref

Acne Prone Skin Sunscreen | Dermstore

dermstore.com

Web1 ref

10 Best Sunscreens for Sensitive Skin, According to Dermatologists — OSVI Dermatology and Surgery Institute

osvidermatology.com

Web1 ref

The Best Sunscreen for Acne-Prone Skin: What to Use & What to Avoid

supergoop.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of EltaMD Skin Care.

EltaMD Skin Care67 mentions

La Roche-Posay33 mentions

SkinCeuticals29 mentions

CeraVe25 mentions

ZO Skin Health11 mentions

Vanicream10 mentions

The Ordinary10 mentions

Revision Skincare9 mentions

Neutrogena9 mentions

SkinMedica8 mentions

Obagi Medical8 mentions

Brand Identity

Brand Voice & Style

How AI perceives EltaMD Skin Care's communication style and personality

EltaMD communicates with the authority of a medical expert while remaining accessible and supportive to the everyday consumer. The tone is grounded in clinical validation and dermatological trust, yet it feels warm, encouraging, and focused on long-term skin health. It avoids overly complex jargon, preferring to educate users on why their science-backed, professional-grade formulas are essential for daily protection and care.

Core Tone Traits

Authoritative & Expert

Leverages the brand's status as the #1 dermatologist-recommended professional sunscreen brand to build immediate trust.

Clinical yet Accessible

Translates complex dermatological benefits into clear, actionable advice for all skin types.

Empowering & Encouraging

Focuses on 'living freely under the sun' and helping users feel confident in their skin health journey.

Transparent & Reliable

Maintains a clean, straightforward communication style that emphasizes ingredient efficacy and safety.

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 21, 2026.

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