What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Forum

Visibility31

Vibe63

Businesses/Financial Technology/Forum

AI Visibility & Sentiment

Forum

Forum is building a regulated exchange that allows users to trade on attention and cultural relevance. The platform measures engagement across search, social media, and streaming to create indices that track what the world cares about, enabling users to go long or short on the popularity of movies, artists, brands, and trends.

Active Monitoring

forum.market

Financial Technology YC25-26

AI Visibility Score

31/100

Low

Sentiment Score

63/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Forum today.

Forum is currently a ghost in the conversational AI landscape, missing entirely from ChatGPT and AI Overviews while competitors like Kalshi and Polymarket dominate the burgeoning 'attention market' narrative. Despite this, a strategic foothold in Gemini and a high-ranking presence in Claude for cultural monetization queries suggest a nascent authority that is ready to be scaled into a market-leading position.

Value Proposition

The first regulated exchange that lets you trade attention itself—turning cultural relevance and virality into tradeable indices so you can profit from predicting what the world will care about next.

Overview

Mission

To create a marketplace where cultural relevance becomes a tradeable asset, allowing anyone to profit from their understanding of what drives human attention.

Products & Services

Attention market indicesLong/short trading positions on cultural trendsReal-time engagement tracking across platformsPortfolio management for attention-based assetsMarket categories spanning tech, politics, music, health, media, gaming, finance, and sports

Current State

Visibility Landscape

A high-level view of how Forum performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	Claude	Gemini
Reputation Brand recognition & direct queries	36	44
Core Topics Product/service category queries	0	0
Growth Areas Adjacent, aspirational & visionary	0	21

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

Kalshi

36 mentions

Polymarket

35 mentions

PredictIt

16 mentions

DraftKings

13 mentions

Robinhood

13 mentions

FanDuel

12 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Forum's AI visibility.

Key Findings

Strength

Emerging traction in Gemini with a 25% mention rate, significantly outperforming its presence on other platforms.

Strength

High-intent visibility in Claude for niche queries regarding monetizing movie success, achieving an impressive average position of 2.0.

Strength

Effective resonance with the 'High-Frequency Social Arbitrager' persona, indicating the brand's technical value proposition is reaching sophisticated audiences.

Recommended Actions

Syndicate technical documentation and 'How-To' guides focused on regulated cultural trading to bridge the ChatGPT visibility gap.

ChatGPT's 0% mention rate is a critical failure; providing structured data and clear educational content is the fastest path to inclusion in its training and retrieval sets.

Develop a 'Regulated Alternative to Polymarket' comparison landing page and PR push.

Forum is missing from all 'regulated alternative' queries, a space where users are actively looking for safer, compliant platforms.

Create and promote an 'Attention Index' whitepaper to capture the 'Alternative Asset Research' query intent.

Current data shows no brands are winning the research-heavy 'attention index' queries, representing an open opportunity for Forum to define the category.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Monetizing Cultural Relevance(3 queries)

“is there a platform where I can bet on a movie's success or an artist's popularity?”

0/4 platforms mentioned

Core

ChatGPT

1.Betfair

2.Bet365

3.William Hill

4.DraftKings

5.FanDuel

+13 more

Claude

1.Polymarket

2.Manifold Markets

3.PredictIt

4.Kalshi

5.DraftKings

+2 more

Gemini

1.Polymarket

2.Rotten Tomatoes

3.Kalshi

4.Manifold Markets

5.Hollywood Stock Exchange

+9 more

AI Overviews

1.Kalshi

2.Polymarket

3.Mogul

4.MoviePass

5.HSX

+6 more

“how to go long or short on the popularity of a brand or cultural trend”

0/3 platforms mentioned

Aspirational

The High-Frequency Social Arbitrager · Independent Prop Trader

Claude

1.Polymarket

2.Polygon

3.Manifold Markets

4.Kalshi

5.LVMH

+9 more

Gemini

1.Fantasy.top

2.Friend.tech

3.Stars Arena

4.Polymarket

5.Kalshi

+14 more

AI Overviews

1.Rotten Tomatoes

2.Polymarket

3.Kalshi

4.PredictIt

5.NVIDIA

+4 more

“help me find a way to make money off what's trending on social media right now”

0/4 platforms mentioned

Visionary

ChatGPT

1.Shopify

2.Binance

3.OKX

4.Coinbase Pro

5.CCXT

+27 more

Claude

1.Polymarket

2.Kalshi

3.PredictIt

4.Omen

5.Gnosis

+1 more

Gemini

1.Bloomberg Terminal

2.Pump.fun

3.Moonshot

4.Farcaster

5.Raydium

+17 more

AI Overviews

1.Digital Marketing Institute

2.New Engen

3.HeyGen

4.Snap Spectacles

5.Meta AI glasses

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Gamblers Are Making Big Money Off Your Movie. And It's 100 ...

theankler.com

Web1 ref

Prediction Market Platforms Face Expanded Competition, Legal ...

finance.yahoo.com

Web1 ref

Polymarket - Wikipedia

en.wikipedia.org

Wiki1 ref

MoviePass Launches Box Office Betting Platform ... - Gizmodo

gizmodo.com

Web1 ref

MoviePass launches online gambling site for pop culture

pastemagazine.com

Web1 ref

Entertainment Odds: Bet on Awards, TV, and Pop Culture

betus.com.pa

Web1 ref

MoviePass Is Betting Big on Entertainment Gambling - Vulture

vulture.com

Web1 ref

Is Hollywood ready for the gamification of its business? | LAist

laist.com

Web1 ref

Investing Driven by Social Sentiment | VanEck

vaneck.com

Web1 ref

Quantifying the effect of investors’ attention on stock market

journals.plos.org

Web1 ref

The Hype Index: an NLP-driven Measure of Market ... - arXiv

arxiv.org

Web1 ref

Investor attention on individual stocks can predict marketwide ...

news.nd.edu

Edu1 ref

What is a Market Index and How Do Market Indices Work?

visionretirement.com

Web1 ref

Social Sentiment Indicator: A Guide to Its Meaning and Use

investopedia.com

Web1 ref

The Attention Economy and the Collapse of Cognitive Autonomy

law.georgetown.edu

Edu1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Forum.

Kalshi36 mentions

Polymarket35 mentions

PredictIt16 mentions

DraftKings13 mentions

Robinhood13 mentions

FanDuel12 mentions

Interactive Brokers12 mentions

Hollywood Stock Exchange11 mentions

HSX10 mentions

Augur8 mentions

Forum4 mentions

Brand Identity

Brand Voice & Style

How AI perceives Forum's communication style and personality

Forum communicates with a confident, forward-thinking voice that positions itself at the intersection of finance and culture. The tone is intellectually sharp yet accessible, explaining complex trading concepts in clear, punchy language. There's an underlying sense of excitement about democratizing access to a new asset class, balanced with the credibility expected of a regulated financial platform. The brand speaks directly to users who are culturally aware and financially curious.

Core Tone Traits

Intellectually Bold

Confidently introduces novel concepts and challenges traditional thinking about value and markets

Culturally Fluent

Speaks the language of internet culture, trends, and social media with natural ease

Clear and Direct

Explains complex financial concepts in accessible, jargon-free language

Forward-Looking

Positions users at the cutting edge of a new way to engage with markets and culture

Backing

Investors

Y Combinator

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.