What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

h&k

Visibility8

Vibe78

Businesses/Information Technology & Services/h&k

AI Visibility & Sentiment

h&k

h&k is a Spanish technology consulting firm born from the merger of hsi and Kiteris, specializing in Microsoft solutions, digital transformation, AI implementation, and cybersecurity. They serve as certified Microsoft partners helping businesses modernize their operations through productivity tools, data analytics, and secure cloud infrastructure.

Active Monitoring

www.hktech.es

Information Technology & Services

AI Visibility Score

8/100

Invisible

Sentiment Score

78/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe h&k today.

h&k maintains a specialized but siloed influence, resonating strongly with HR-driven digital transformers while remaining virtually invisible to the high-value Strategic Enterprise CIO persona. While the brand secures top-tier positioning in trust-based queries on Claude and Gemini, it is currently failing to capture any visibility in AI Overviews or critical Copilot strategy conversations dominated by competitors like Plain Concepts and Seidor.

Value Proposition

Technology with a human touch - combining strategic consulting, technical expertise, and long-term client relationships to deliver real, sustainable business impact through Microsoft solutions and AI

Overview

Mission

Transform our clients' businesses through specialized consulting and technology services, based on team talent and experience, using AI, secure solutions, and Microsoft technology.

Products & Services

Microsoft 365 & Copilot ImplementationCybersecurity & Compliance SolutionsData & Artificial Intelligence ConsultingIT Infrastructure & Azure ServicesCustom Application Development with Power Platform

Current State

Visibility Landscape

A high-level view of how h&k performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	7	18	14	0
Core Topics Product/service category queries	13	39	16	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Microsoft 365

76 mentions

Azure

76 mentions

Plain Concepts

70 mentions

Seidor

70 mentions

SharePoint

63 mentions

Avanade

63 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve h&k's AI visibility.

Key Findings

Strength

High resonance with the 'HR-Driven Digital Transformer' persona, achieving a 30% mention rate and a strong average position of 6.9.

Strength

Strong organic trust profile on Claude (23% mention rate, 7.7 avg pos) and Gemini (7.5 avg pos) for 'IT Consulting Trust' and brand-specific queries.

Strength

Successful brand-vibe positioning, securing #1 rankings on Claude and Gemini when users specifically ask about h&k's capabilities.

Recommended Actions

Produce and index high-authority technical blueprints for 'Microsoft Copilot Rollout' and 'AI Readiness'.

h&k is currently ignored by AI models for these high-intent queries; providing structured, step-by-step guides will help models cite the brand as a primary resource.

Implement a technical SEO and structured data overhaul specifically targeting AI Overview inclusion.

The current 0% visibility in AI Overviews is an existential threat to organic discovery that can be mitigated with concise, answer-oriented content structures.

Develop an 'AI Strategy for CIOs' content series to penetrate the currently empty CIO persona segment.

The 0% mention rate with the Strategic CIO persona suggests a lack of high-level, enterprise-focused thought leadership that models can associate with h&k.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

AI Readiness & Copilot Strategy(3 queries)

“help me create a rollout plan for microsoft copilot for a 300 person company in spain, what steps should we take?”

0/4 platforms mentioned

Core

ChatGPT

1.Microsoft Copilot

2.Microsoft 365

3.Entra ID

4.Teams

5.Word

+16 more

Claude

1.Microsoft Copilot

2.Microsoft 365

3.Azure AD

4.Exchange Online

5.SharePoint

+18 more

Gemini

1.Microsoft Copilot

2.Microsoft 365

3.Word

4.Excel

5.PowerPoint

+17 more

AI Overviews

1.Microsoft Copilot

2.Microsoft 365

3.SharePoint

4.Teams

5.Microsoft 365 Business Standard

+2 more

“what's the best way to train employees on AI adoption and who are the top consultants for this in the spanish market?”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Microsoft Copilot

2.Google Gemini

3.Power BI

4.UiPath

5.Power Automate

+17 more

Claude

1.Copilot

2.Accenture Spain

3.Deloitte Spain

4.PwC Spain

5.McKinsey Spain

+14 more

Gemini

1.Coursera for Business

2.Jasper

3.Copy.ai

4.Gong

5.Microsoft Sales Copilot

+12 more

AI Overviews

1.Worklytics

2.Global Knowledge

“we want to use generative AI to analyze our business data securely, what microsoft tools and partners should we use?”

0/4 platforms mentioned

Core

ChatGPT

1.Azure AI services

2.Microsoft Fabric

3.Azure OpenAI Service

4.GPT-4o

5.GPT-4 Turbo

+24 more

Claude

1.Microsoft Copilot Studio

2.Azure OpenAI Service

3.GPT-4

4.GPT-4o

5.Microsoft Fabric

+18 more

Gemini

1.Azure OpenAI Service

2.Microsoft Fabric

3.GPT-4

4.GPT-4o

5.GPT-3.5

+15 more

AI Overviews

1.Microsoft 365 Copilot

2.Excel

3.Business Central

4.Azure OpenAI Service

5.GPT-4

+14 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Microsoft's own Copilot Adoption Hub

adoption.microsoft.com

Web1 ref

Microsoft Learn

learn.microsoft.com

Web1 ref

www.epcgroup.net

epcgroup.net

Web1 ref

Microsoft Copilot for M365 Enterprise Deployment Guide 2026

epcgroup.net

Web1 ref

Deploying Microsoft 365 Copilot in five chapters - Inside Track ...

microsoft.com

Web1 ref

5 best practices for implementing Copilot for Microsoft 365 at ...

kyndryl.com

Web1 ref

Microsoft 365 Copilot Adoption Playbook

microsoft.com

Web1 ref

Microsoft 365 Copilot: Complete Tutorial for Beginners (2026)

youtube.com

Video1 ref

Copilot Success Kit for Small and Medium Business

adoption.microsoft.com

Web1 ref

Microsoft 365 Copilot for executives: Sharing our deployment ...

microsoft.com

Web1 ref

Release Notes for Microsoft 365 Copilot

learn.microsoft.com

Web1 ref

How to adopt Copilot in your organization | ESPC Conference ...

sharepointeurope.com

Web1 ref

Microsoft 365 Copilot adoption planning checklist

adoption.microsoft.com

Web1 ref

Microsoft 365 Copilot Plans and Pricing—AI for Business

microsoft.com

Web1 ref

Copilot Data Privacy Guidelines for Businesses - LinkedIn

linkedin.com

Social1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of h&k.

Microsoft 36576 mentions

Azure76 mentions

Plain Concepts70 mentions

Seidor70 mentions

SharePoint63 mentions

Avanade63 mentions

Accenture58 mentions

Softeng58 mentions

Teams52 mentions

Microsoft Purview48 mentions

h&k20 mentions

Brand Identity

Brand Voice & Style

How AI perceives h&k's communication style and personality

h&k communicates with a professional yet warm tone that balances technical expertise with human connection. Their messaging emphasizes partnership, trust, and long-term relationships while demonstrating deep Microsoft specialization. They use clear, accessible language to explain complex technology concepts, positioning themselves as approachable experts who genuinely care about client success. The brand voice reflects their tagline 'Smart Tech. Human Touch' - combining innovation with empathy.

Core Tone Traits

Professional yet Approachable

Expert knowledge delivered in a warm, accessible manner that builds trust

Solution-Oriented

Focuses on tangible results and real business impact rather than technical jargon

Partnership-Focused

Emphasizes collaboration, long-term relationships, and walking alongside clients

Confidently Expert

Demonstrates deep Microsoft specialization and certifications without being arrogant

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.

Explore Information Technology & Services

Tenup Software Services LLP

0/100

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Frequently asked questions

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Technology with a human touch - combining strategic consulting, technical expertise, and long-term client relationships to deliver real, sustainable business impact through Microsoft solutions and AI

AI Visibility Score

h&k has an AI visibility score of 8/100, rated as invisible. This score reflects how often and how prominently h&k appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

High resonance with the 'HR-Driven Digital Transformer' persona, achieving a 30% mention rate and a strong average position of 6.9.
Strong organic trust profile on Claude (23% mention rate, 7.7 avg pos) and Gemini (7.5 avg pos) for 'IT Consulting Trust' and brand-specific queries.
Successful brand-vibe positioning, securing #1 rankings on Claude and Gemini when users specifically ask about h&k's capabilities.

Visibility Gaps

Zero visibility (0% mention rate) among Strategic Enterprise CIOs, representing a total disconnect from executive-level decision-makers.
Complete absence from AI Overviews across all 44 tested queries, surrendering the most visible real estate in the Google ecosystem.
Failure to appear in 'AI Readiness & Copilot Strategy' queries, a critical gap for a Microsoft partner as competitors like Azure and Microsoft 365 sweep these mentions.
Lagging significantly behind regional competitors like Seidor and Softeng, who maintain 7-8x higher visibility across core service categories.

Competitors in AI Recommendations

Microsoft 365: 76 mentions
Azure: 76 mentions
Plain Concepts: 70 mentions
Seidor: 70 mentions
SharePoint: 63 mentions
Avanade: 63 mentions
Accenture: 58 mentions
Softeng: 58 mentions
Teams: 52 mentions
Microsoft Purview: 48 mentions
Copilot: 40 mentions
Telefónica Tech: 39 mentions
SAP: 34 mentions
OneDrive: 31 mentions
Entra ID: 29 mentions

Categories: Information Technology & Services