Pendium
Ishiki Labs
Ishiki Labs
Visibility42
Vibe87
Businesses/Artificial Intelligence/Ishiki Labs
Ishiki Labs
AI Visibility & Sentiment

Ishiki Labs

Ishiki Labs is a Y Combinator-backed AI startup building socially aware artificial intelligence that understands human social dynamics. Their flagship product Fern is a meeting assistant that knows when to stay silent, when to contribute, and handles tasks while conversations are still happening.

Active Monitoring
ishikilabs.ai
AI Visibility Score
42/100

Moderate

Sentiment Score
87/100
Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
42
adjacent
43
AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Ishiki Labs today.

Ishiki Labs commands an impressive 75% mention rate with Efficiency-Obsessed COOs, yet this operational dominance is undercut by a complete invisibility in Google AI Overviews. While the brand secures top-tier rankings on Claude and Gemini for technical and trust-based queries, it is currently surrendering the critical 'Mac Power User' segment to competitors like Granola and Fireflies.

Value Proposition

Unlike traditional AI that responds to every prompt without context, Ishiki Labs builds socially aware AI that understands when to speak, when to stay silent, and how to participate naturally in human conversations and environments.

Overview

Ishiki Labs is a Y Combinator-backed AI startup building socially aware artificial intelligence that understands human social dynamics. Their flagship product Fern is a meeting assistant that knows when to stay silent, when to contribute, and handles tasks while conversations are still happening.

Mission

Building AI that understands people, not just prompts – socially aware intelligence that works in real human environments.

Products & Services
Fern - AI meeting assistant for MacOSConscious Intelligence layer for AI systemsSocial awareness technology for voice assistantsSmart glasses AI integrationEmbodied robot intelligence
Current State

Visibility Landscape

A high-level view of how Ishiki Labs performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation

Brand recognition & direct queries

34
58
54
0

Core Topics

Product/service category queries

0
59
62
0

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape
Slack
24 mentions
Fireflies.ai
22 mentions
Grain
19 mentions
Notion
18 mentions
Otter.ai
16 mentions
Zoom
15 mentions
Loading visibility matrix...
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Ishiki Labs's AI visibility.

Key Findings

Strength

Secured #1 rankings across ChatGPT, Claude, and Gemini for the brand vibe check, indicating a strong baseline entity recognition.

Strength

Highly effective penetration of the Efficiency-Obsessed Startup COO persona with a 75% mention rate and an average position of 2.6.

Strength

Dominates nuanced queries regarding 'social awareness' and 'trust' in AI assistants on Claude and Gemini, positioning the brand as a sophisticated technical leader.

Recommended Actions

1

Optimize technical documentation for Google AI Overviews visibility.

With 0% visibility in AI Overviews, Ishiki Labs is missing out on the primary discovery layer for search-based AI queries despite winning in chat-based environments.

2

Claim the 'MacOS Native' narrative through targeted technical benchmarks and feature comparisons.

The brand was missing in queries for 'best ai meeting assistant for mac,' a high-intent category currently dominated by competitors with lower overall technical scores.

3

Expand the brand narrative to include People Operations and culture-focused use cases.

A 0% mention rate with the People Ops persona indicates that LLMs view Ishiki Labs as a tool for COOs and PMs only, limiting its enterprise footprint.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Seamless Meeting Productivity For Mac Power Users(3 queries)

best ai meeting assistant for mac that isn't just a basic transcriber

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Rewind.ai
2.Otter.ai
3.Zoom
4.Google Meet
5.Fireflies.ai

+9 more

ClaudeClaude
1.Fireflies.io
2.Zoom
3.Google Meet
4.Teams
5.Webex

+10 more

GeminiGemini
1.Limitless
2.Rewind
3.Zoom
4.Teams
5.Slack

+8 more

AI OverviewsAI Overviews
1.Granola
2.Meetily
3.Timing App
4.Hedy AI
5.Read AI

+2 more

find me an ai tool for meetings that knows when to stay silent and doesn't interrupt the flow

0/4 platforms mentioned

Core
The Culture-Focused People Operations Lead · Director of People Operations
ChatGPTChatGPT
1.Fathom
2.Fireflies
3.MeetGeek
4.Grain
5.Sembly

+7 more

ClaudeClaude
1.Fireflies.ai
2.Grain.co
3.Otter.ai
4.Tl;dv
5.Fathom
GeminiGemini
1.Granola
2.Krisp
3.Zoom
4.Teams
5.Tactiq

+6 more

AI OverviewsAI Overviews
1.Otter
2.Fireflies
3.Krisp
4.Jamie
5.Granola

+2 more

i need a macos app to handle my action items while the meeting is still happening, what should i use

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Drafts
2.Fellow
3.Todoist
4.Agile Tortoise
5.Asana

+12 more

ClaudeClaude
1.Things 3
2.OmniFocus 3
3.Reminders
4.Notion
GeminiGemini
1.Limitless
2.Rewind
3.Notion
4.Slack
5.Linear

+8 more

AI OverviewsAI Overviews
1.Fellow
2.Asana
3.Jira
4.Trello
5.Granola

+12 more

Competitive Landscape

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Ishiki Labs.

1Slack24 mentions
2Fireflies.ai22 mentions
3Grain19 mentions
4Notion18 mentions
5Otter.ai16 mentions
6Zoom15 mentions
7Ishiki Labs15 mentions
8Granola14 mentions
9Avoma12 mentions
10Fathom12 mentions
11Fireflies11 mentions
Brand Identity

Brand Voice & Style

How AI perceives Ishiki Labs's communication style and personality

Ishiki Labs communicates with intellectual clarity and forward-thinking vision, positioning themselves as pioneers solving a fundamental problem in AI. Their voice is confident yet accessible, using relatable analogies like 'a great colleague' to explain complex concepts. They balance technical credibility with human-centered messaging, emphasizing that AI should work with people in real environments rather than in isolation. The tone is modern, clean, and slightly philosophical—reflecting their Japanese-inspired name meaning 'consciousness.'

Core Tone Traits

Visionary & Pioneering

Positions the company as solving fundamental AI problems others haven't addressed

Human-Centered

Consistently frames technology in terms of human relationships and social dynamics

Intellectually Clear

Explains complex concepts through simple, relatable comparisons

Confident & Understated

Assured in their mission without being hyperbolic or salesy

Backing

Investors

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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