What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Kalshi

Visibility97

Vibe90

Businesses/Financial Services/Kalshi

AI Visibility & Sentiment

Kalshi

Kalshi is a regulated prediction market exchange where users can trade on the outcomes of real-world events across politics, economics, sports, and entertainment. As the first CFTC-regulated event contract exchange in the US, Kalshi enables people to express their views on future events through financial markets.

Active Monitoring

kalshi.com

Financial Services

AI Visibility Score

97/100

Excellent

Sentiment Score

90/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Kalshi today.

Kalshi has emerged as the definitive authority for regulated prediction markets, securing the #1 position across every major AI model for compliance-centric queries. While the brand perfectly captures the 'Ethical Retail Diversifier' persona with a 100% mention rate, it faces a strategic blind spot in high-intent financial hedging queries where ChatGPT currently fails to recognize its utility.

Value Proposition

The only legal, regulated prediction market in the United States where you can trade on real-world events with real money, offering transparent pricing and market-driven probabilities on politics, economics, sports, and culture.

Overview

Mission

To create markets that matter by enabling people to trade on the events that shape our world.

Products & Services

Event contract trading on political outcomesEconomic indicator prediction marketsSports outcome marketsEntertainment and cultural event marketsReal-time market data and probability tracking

Current State

Visibility Landscape

A high-level view of how Kalshi performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	97	97	97	96
Core Topics Product/service category queries	58	71	67	69
Growth Areas Adjacent, aspirational & visionary	—	62	62	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

PredictIt

26 mentions

Polymarket

21 mentions

DraftKings

8 mentions

FiveThirtyEight

8 mentions

FanDuel

7 mentions

RealClearPolitics

7 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Kalshi's AI visibility.

Key Findings

Strength

Absolute dominance in regulated market queries, maintaining the #1 rank across ChatGPT, Claude, Gemini, and AI Overviews.

Strength

Perfect 1.0 average position for the 'Ethical Retail Diversifier' persona, signaling a strong brand association with trustworthy, legal trading.

Strength

Consistently high performance in 'Forecasting & Trading Real-World Outcomes' for pop culture and entertainment events on Claude and Gemini.

Recommended Actions

Execute a targeted content campaign for interest rate and inflation hedging.

The current 'not mentioned' status on ChatGPT for hedging queries represents a massive loss of high-intent financial users who are turning to AI for risk management advice.

Optimize technical documentation for 'Alternative Investment' keywords.

While Claude and Gemini rank Kalshi #1 for alternative investments, ChatGPT’s failure to mention the brand suggests a lack of clear topical mapping between prediction markets and the broader alt-investing category.

Develop comparative 'Regulated vs. Unregulated' landing pages.

Competitors like Polymarket have more mentions but lower average positions; highlighting the regulatory advantage will help AI models prioritize Kalshi as the safer, 'primary' recommendation.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Forecasting & Trading Real World Outcomes(3 queries)

“what are the current market odds for the next election compared to what the polls are saying”

2/4 platforms mentioned

Adjacent

ChatGPT

1.Smarkets

2.Betfair Exchange

3.Polymarket

4.Kalshi

5.DraftKings

+15 more

Claude

1.PredictIt

2.Polymarket

3.FiveThirtyEight

4.The New York Times Needle

5.RealClearPolitics

+3 more

Gemini

1.Gallup

2.Pew Research Center

3.Quinnipiac University

4.Marist College

5.FiveThirtyEight

+2 more

AI Overviews

1.Ipsos

2.YouGov

3.Morning Consult

4.RealClearPolling

5.Polymarket

6.Kalshi

“where can i see real-time probability for things like the oscars winners or supreme court rulings”

3/3 platforms mentioned

Core

The Regulation-First Political Strategist · Managing Partner

Claude

1.Kalshi

2.PredictIt

3.SCOTUSblog

4.Bloomberg Terminal

5.FiveThirtyEight

+2 more

Gemini

1.Kalshi

2.PredictIt

AI Overviews

1.Kalshi

2.Polymarket

3.PredictIt

4.Robinhood

5.SAG

+1 more

“how can i trade on whether a big movie will break box office records this weekend”

3/3 platforms mentioned

Core

The Regulation-First Political Strategist · Managing Partner

Claude

1.Kalshi

2.PredictIt

3.Box Office Mojo

Gemini

1.Kalshi

2.PredictIt

AI Overviews

1.Polymarket

2.Kalshi

3.DraftKings Predictions

4.DraftKings

5.Disney

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Delawareonline.com

delawareonline.com

Kalshi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Competitive Landscape

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Financial Services

Start getting recommended by AI

Frequently asked questions