What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Let's Do This

Visibility13

Vibe95

Businesses/Event Technology/Let's Do This

AI Visibility & Sentiment

Let's Do This

Let's Do This is an AI-powered registration platform for endurance events that helps event organizers grow their races through data-driven insights, automated tasks, and intelligent recommendations. The platform powers major marathons, triathlons, and running events worldwide.

Active Monitoring

letsdothis.com

Event Technology Startups

AI Visibility Score

13/100

Invisible

Sentiment Score

95/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Let's Do This today.

Let's Do This currently exists as a ghost to the world's most popular AI models, completely ceding the competitive landscape to legacy incumbents like RunSignUp and Race Roster. While the brand maintains a flawless identity in direct brand searches, it is functionally invisible during the critical discovery phase when race directors ask AI for platform recommendations and growth strategies.

Value Proposition

The industry's first AI Growth Agent (Nova) that transforms event data into actionable insights, automates growth tasks, and helps fill start lines - so organizers can focus on creating life-changing events.

Overview

Mission

Getting people together offline by making it easy for people to discover, book and enjoy incredible experiences, while helping event organizers grow their events and reach new audiences.

Products & Services

AI Registration Platform with Nova AI Growth AgentEvent analytics and performance benchmarkingSocial teams and referral toolsCRM segmentation and targeted marketingFast checkout and registration optimization

Current State

Visibility Landscape

A high-level view of how Let's Do This performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	0	0	53	0
Core Topics Product/service category queries	0	0	55	0
Growth Areas Adjacent, aspirational & visionary	0	0	18	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

RunSignUp

33 mentions

Race Roster

27 mentions

Active.com

17 mentions

Strava

16 mentions

Eventbrite

12 mentions

Mailchimp

12 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Let's Do This's AI visibility.

Key Findings

Strength

Excellent brand recognition in direct 'vibe check' queries, securing #1 positions across ChatGPT, Gemini, and AI Overviews when searched by name.

Strength

Developing traction within Gemini, specifically reaching the 'Multi-Sport Series Operations Director' persona with a 25% mention rate.

Strength

Strong performance in specific growth-oriented queries on Gemini, reaching as high as position #2 for scaling race registrations.

Recommended Actions

Execute a targeted PR and backlink campaign focused on AI-dominant review sites.

RunSignUp has 33 mentions compared to Let's Do This's zero in core discovery; the AI needs high-authority external validation to categorize the brand as a top-tier industry player.

Develop and publish long-form technical content centered on 'Registration Analytics' and 'Event Benchmarking'.

The brand is currently invisible in the analytics category, which is a high-intent search area for the Data-Driven Marketing persona where competitors are currently winning.

Optimize the platform's 'About' and 'Services' documentation for ChatGPT and Claude training sets.

Despite being known by name, the models do not associate the brand with 'best registration platforms' or 'marathon tech,' indicating a disconnect in the training data's semantic mapping.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Scaling Race Registrations & Growth(2 queries)

“how can I get more people to sign up for my local marathon this year?”

0/4 platforms mentioned

Adjacent

ChatGPT

1.RunSignUp

2.Active.com

3.Race Roster

4.Eventbrite

5.Fleet Feet

+20 more

Claude

1.RunSignUp

2.Active.com

3.Eventbrite

Gemini

1.RunSignup

2.Race Roster

3.ASICS Runkeeper

4.Strava

5.Fleet Feet

+4 more

AI Overviews

1.Road and Trail Events

2.Granite State Race Services

3.Race Directors HQ

4.RunSignup

5.Race Roster

+6 more

“give me some ideas for growing an endurance race using AI tools, specific platforms please”

0/4 platforms mentioned

Aspirational

The Community-Focused Local Race Director · Lead Organizer

ChatGPT

1.ActiveCampaign

2.Mailchimp

3.Brevo

4.Sendinblue

5.Twilio

+32 more

Claude

1.Eventbrite

2.RunSignUp

3.Mailchimp

4.Meta Ads Manager

5.Canva Pro

Gemini

1.RunSignUp

2.Jasper

3.Canva Magic Studio

4.Canva

5.Zapier

+7 more

AI Overviews

1.RunSignup AI Chatbot

2.RunSignup

3.Buffer AI Assistant

4.Buffer

5.Canva Magic Studio

+13 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

How to Increase Race Revenue - RaceEntry.com

raceentry.com

Web1 ref

Race Promotion | Granite State Race Services

gsrs.com

Web1 ref

How to Promote Your Race: Our Ultimate Guide

racedirectorshq.com

Web1 ref

5 Ways to Boost Race Registration via Social Media

raceroster.com

Web1 ref

Race Director Tips: Marketing - 865 Running

865running.com

Web1 ref

How to Maximise Race Revenue with Tiered Pricing

racedirectorshq.com

Web1 ref

Marketing Your Running Event in a Crowded Market - LinkedIn

linkedin.com

Social1 ref

4 Ways to Boost Registration

youtube.com

Video1 ref

Free Online Race Registration Software - Race Entry

raceentry.com

Web1 ref

How to Promote a 5K Race: A Comprehensive Guide

runtheday.com

Web1 ref

How to Promote Your Running Event? - RUNZY

runzy.com

Web1 ref

Seasonal Marketing Strategies: Brand Activation Ideas for 2025

attackmarketing.com

Web1 ref

Event Marketing Best Practices & Top Channels [2025]

momentivesoftware.com

Web1 ref

Increase Registrations with Pricing: Building a Sense of Urgency

info.runsignup.com

Web1 ref

Get Your Race's Early Bird Pricing Right | RaceID Organizer

raceid.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Let's Do This.

RunSignUp33 mentions

Race Roster27 mentions

Active.com17 mentions

Strava16 mentions

Eventbrite12 mentions

Mailchimp12 mentions

Stripe9 mentions

Canva8 mentions

ASICS8 mentions

MyLaps8 mentions

Let's Do This6 mentions

Brand Identity

Brand Voice & Style

How AI perceives Let's Do This's communication style and personality

Let's Do This communicates with an energetic, action-oriented voice that balances professional expertise with genuine enthusiasm for endurance sports. The brand speaks directly to event organizers as partners in growth, using clear and confident language that emphasizes results and innovation. There's an underlying sense of excitement about the possibilities of AI and data, delivered in an accessible way that avoids jargon while maintaining credibility.

Core Tone Traits

Action-Oriented & Energetic

Uses dynamic language that inspires movement and progress, reflecting the endurance sports spirit

Data-Confident & Results-Focused

Speaks with authority about metrics, growth, and outcomes without being overly technical

Supportive Partner

Positions as a teammate helping organizers succeed, not just a software vendor

Innovatively Optimistic

Excited about AI and technology possibilities while remaining grounded and practical

Backing

Investors

Craft Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.