Naborly is a proptech company that provides tenant screening services for landlords while helping tenants build their credit scores through rent payments. They offer ID verification, employment verification, Equifax credit reports, and risk analysis to help landlords make informed tenant decisions and reduce lease defaults.
A dual-benefit tenant screening platform that protects landlords with comprehensive reports proven to reduce lease defaults by up to 89%, while helping tenants improve their credit scores through rent payment reporting
AI Visibility Score
Naborly has an AI visibility score of 30/100, rated as low. This score reflects how often and how prominently Naborly appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Naborly suffers from a critical visibility vacuum in the broader PropTech conversational landscape, failing to appear in a single Google AI Overview despite holding a strong reputation in direct brand inquiries. While legacy bureaus like TransUnion dominate the market, Naborly is currently invisible to the 'Credit-Conscious Renter' persona, representing a massive missed opportunity to own the tenant-side narrative.
Strengths
- High brand authority during 'vibe check' queries, showing that AI models have access to accurate information when specifically prompted for Naborly.
- Resilient performance with the 'Risk-Averse Individual Landlord' persona on ChatGPT, where mention rates reach 50%.
- Strong placement on Claude for specific income and employment verification queries, often ranking as high as position #3.
Visibility Gaps
- Total absence from Google AI Overviews and extremely low visibility on Gemini (7%), indicating a failure to bridge the gap between traditional search and AI response.
- Complete invisibility for the 'Credit-Conscious Renter' persona, missing every query related to building credit through rent payments.
- Failing to capture 'best reviewed' or 'top-tier' listicles, where competitors like RentPrep and TurboTenant are consistently cited.
Competitors in AI Recommendations
- TransUnion: 43 mentions
- TransUnion SmartMove: 28 mentions
- Equifax: 27 mentions
- Experian: 26 mentions
- RentPrep: 25 mentions
- TurboTenant: 24 mentions
- Avail: 20 mentions
- Zillow Rental Manager: 18 mentions
- Zillow: 17 mentions
- Apartments.com: 16 mentions
- Buildium: 16 mentions
- RentSpree: 15 mentions
- MyRental: 15 mentions
- SmartMove: 12 mentions
- TenantCloud: 11 mentions
Categories: Real Estate Technology (PropTech)