What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Orum

Visibility25

Vibe83

Businesses/Financial Technology/Orum

AI Visibility & Sentiment

Orum

Orum is a fintech infrastructure company that provides payment APIs enabling businesses to deliver fast, reliable money movement 24/7. Their platform offers direct connections to Federal Reserve payment rails including FedNow, RTP, Same Day ACH, ACH, Wires, and Visa Direct, along with instant bank account verification services.

Active Monitoring

orum.io

Financial Technology Startups

AI Visibility Score

25/100

Low

Sentiment Score

83/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Orum today.

Orum has successfully captured the technical mindshare of infrastructure architects, yet remains virtually non-existent in the strategic conversations that drive executive decision-making. While the brand demonstrates a dominant 78% visibility with technical personas for specific FedNow and RTP integration queries, it is currently locked out of ChatGPT and completely ignored by product managers seeking speed-to-market solutions.

Value Proposition

One API integration for access to all major payment rails with direct Federal Reserve connectivity, enabling 24/7 payment delivery at bank-rate pricing with instant bank account verification.

Overview

Mission

Making money movement fast, reliable, and accessible through direct Federal Reserve connectivity.

Products & Services

Deliver - Multi-rail payment API (FedNow, RTP, ACH, Wires, Visa Direct)Verify - Instant bank account verificationMonitor - Real-time payment operations portalCards - Card payment processingBalance API - Real-time balance management

Current State

Visibility Landscape

A high-level view of how Orum performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	0	33	22	25
Core Topics Product/service category queries	0	36	30	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Plaid

27 mentions

Modern Treasury

19 mentions

Stripe

19 mentions

Dwolla

16 mentions

Finicity

12 mentions

9 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Orum's AI visibility.

Key Findings

Strength

Exceptional resonance with High-Scale Infrastructure Architects, achieving a 78% mention rate for technical implementation queries.

Strength

Leading position in Claude for specific instant payment infrastructure queries, including a #1 ranking for FedNow and RTP integration.

Strength

Strong brand-specific awareness in ChatGPT and Gemini, indicating that when users ask about Orum directly, the platforms have accurate and positive data.

Recommended Actions

Execute a ChatGPT-focused 'Authority Campaign' via high-authority third-party fintech publications.

With 0% mention rate on ChatGPT for category queries, Orum is effectively invisible to a majority of AI-driven buyers; third-party validation is the fastest way to penetrate these training sets.

Develop and index 'Speed-to-Market' playbooks specifically targeting the Product Manager persona.

Orum is currently ignored by PMs (0% visibility); creating content that frames the API as a 'time-to-market' accelerator will fill this critical persona gap.

Optimize 'Trust and Security' messaging to target the Margin-Obsessed CFO persona.

Orum's current 10% visibility with CFOs is hindered by a lack of trust-based mentions, whereas competitors like Plaid are winning on 'most trusted' queries.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Instant Payment Infrastructure & Modernization(2 queries)

“how to add fednow and rtp to my fintech app with just one api”

0/3 platforms mentioned

Core

Claude

1.Modern Treasury

2.Stripe

3.Stripe Treasury

4.Marqeta

5.Galileo

+1 more

Gemini

1.Modern Treasury

2.JP Morgan Chase

3.Wells Fargo

4.Column

5.Dwolla

+3 more

AI Overviews

1.Plaid

2.Plaid Transfer

3.Dwolla

4.Astra

5.Dots

+2 more

“best ways to move money 24/7 for a lending platform, what tech should i use”

2/3 platforms mentioned

Core

The High-Scale Infrastructure Architect · Principal Software Engineer

Claude

1.FedNow

2.RTP

3.The Clearing House

4.Kafka

5.RabbitMQ

9.Orum

+7 more

Gemini

1.RTP

2.The Clearing House

3.FedNow

4.Same-Day ACH

5.Push-to-Card

11.Orum

+12 more

AI Overviews

1.Plaid

2.The Clearing House

3.Visa Direct

4.Mastercard Send

5.Dwolla

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Instant Payments - Dwolla Developer Portal

developers.dwolla.com

Web1 ref

Unlocking instant: How FedNow changes the payments game - Plaid

plaid.com

Web1 ref

FedNow & RTP: Understanding Instant Payments in the US

dwolla.com

Web1 ref

Get access to the FedNow Service via Plaid Transfer

plaid.com

Web1 ref

Understanding Your Payment Gateway Integration For Mobile

staxpayments.com

Web1 ref

What is a financial API integration and how does it work? - Plaid

plaid.com

Web1 ref

Best Instant Payout APIs February 2026 - Dots

usedots.com

Web1 ref

Connect to the RTP and FedNow Networks - corporateone.coop

corporateone.coop

Web1 ref

Finzly releases world's first-ever API for the FedNow Service

finzly.com

Web1 ref

Astra launches first end-to-end instant payment solution with ...

astrafi.com

Web1 ref

FedNow and RTP: The Future of Instant Payments - LinkedIn

linkedin.com

Social1 ref

Candor.co

candor.co

Web1 ref

noda.live

Web1 ref

Accelitas

accelitas.com

Web1 ref

iDenfy

idenfy.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Orum.

Plaid27 mentions

Modern Treasury19 mentions

Stripe19 mentions

Dwolla16 mentions

Finicity12 mentions

MX9 mentions

Stripe Treasury8 mentions

The Clearing House8 mentions

Orum8 mentions

Marqeta7 mentions

TrueLayer7 mentions

Brand Identity

Brand Voice & Style

How AI perceives Orum's communication style and personality

Orum communicates with a technically precise yet accessible voice that reflects their position as payment infrastructure experts. Their tone is confident and authoritative when discussing complex payment systems, while remaining clear and developer-friendly in documentation. They emphasize reliability, speed, and innovation, positioning themselves as the trusted partner for modern money movement.

Core Tone Traits

Technically Precise

Uses accurate financial and technical terminology while remaining understandable

Developer-Friendly

Clear, practical documentation style that respects developers' time and intelligence

Confidently Innovative

Positions their Fed connectivity as a unique advantage without being boastful

Reliability-Focused

Emphasizes trust, uptime, and operational excellence in all communications

Backing

Investors

Craft Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.