Prose is a personalized beauty brand offering custom haircare and skincare products formulated specifically for each individual. Through a comprehensive consultation analyzing over 80 factors, they create made-to-order formulas using 185+ clean ingredients, delivering clinically-tested results within four weeks.
Truly personalized beauty products made-to-order based on individual needs, using clean ingredients and backed by dermatological science, with a commitment to sustainability and zero-waste production.
AI Visibility Score
Prose has an AI visibility score of 58/100, rated as moderate. This score reflects how often and how prominently Prose appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Prose has successfully established itself as the definitive authority in bespoke haircare discovery, yet it is currently surrendering significant market share to competitors in clinical-adjacent and zero-waste categories. While the brand enjoys top-tier positioning in AI Overviews and high sentiment across core brand checks, its total absence from sustainability-focused routines and inconsistent performance in postpartum wellness queries represents a major missed opportunity to capture high-intent users.
Strengths
- Absolute dominance in personalized discovery queries across ChatGPT, Claude, and Gemini with multiple #1 rankings.
- Flawless visibility in AI Overviews with an average position of 1.0, indicating strong technical SEO and authority signals.
- High resonance with the Sustainable Luxury Minimalist persona, achieving a 63% mention rate and an elite 1.6 average position.
Visibility Gaps
- Complete invisibility in 'Sustainable & Clean Beauty Routine' queries, failing to convert its eco-friendly ethos into AI-recognized routine recommendations.
- Inconsistent performance for the Post-Partum Wellness Seeker persona, missing 50% of queries related to hair thinning and scalp issues.
- Significant mention volume gap compared to Function of Beauty, who currently holds nearly double the total mentions across the dataset.
Competitors in AI Recommendations
- Function of Beauty: 31 mentions
- Curology: 9 mentions
- The Ordinary: 7 mentions
- Nutrafol: 7 mentions
- eSalon: 7 mentions
- Olaplex: 6 mentions
- Briogeo: 6 mentions
- Rogaine: 5 mentions
- Plaine Products: 5 mentions
- Formulate: 5 mentions
- Curlsmith: 5 mentions
- Meow Meow Tweet: 5 mentions
- Proven Skincare: 5 mentions
- Nioxin: 4 mentions
- Vegamour: 4 mentions
Categories: Beauty & Personal Care