Pendium
Reframe
Reframe
Visibility74
Vibe93
Businesses/Health & Wellness Technology/Reframe
Reframe
AI Visibility & Sentiment

Reframe

Reframe is a neuroscience-based mobile app designed to help people reduce or quit alcohol consumption through evidence-based behavior change programs, personalized tracking, educational courses, and a supportive community. Developed with hundreds of medical and mental health experts, the app has helped millions of users decrease their alcohol intake.

Active Monitoring
joinreframeapp.com
Health & Wellness TechnologyYC25-26
AI Visibility Score
74/100

Good

Sentiment Score
93/100
Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
74
adjacent
44
aspirational
61
AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Reframe today.

Reframe has successfully positioned itself as the definitive authority for neuroscience-driven habit change, consistently securing the #1 and #2 positions on Gemini and Claude for science-based moderation queries. While the brand dominates high-intellect searches among performance-focused executives, it remains strikingly invisible in the tactical conversation surrounding functional non-alcoholic alternatives, allowing competitors to own the 'lifestyle' side of the moderation journey.

Value Proposition

A stigma-free, science-backed approach to alcohol reduction that combines neuroscience-based programs, personalized drink tracking, in-depth courses, and 24/7 anonymous community support to help users make lasting changes to their drinking habits

Overview

Reframe is a neuroscience-based mobile app designed to help people reduce or quit alcohol consumption through evidence-based behavior change programs, personalized tracking, educational courses, and a supportive community. Developed with hundreds of medical and mental health experts, the app has helped millions of users decrease their alcohol intake.

Mission

Reframe was born from a desire to help people discover the very best versions of themselves. We do science, not stigma. Research, not rules.

Products & Services
Neuroscience-based alcohol reduction mobile appPersonalized drink tracking and progress monitoringIn-depth educational courses on alcohol and habit change24/7 private anonymous community supportLiquid Luck functional elixir - non-alcoholic drink to ease cravings
Current State

Visibility Landscape

A high-level view of how Reframe performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation

Brand recognition & direct queries

56
89
94
59

Core Topics

Product/service category queries

49
62
53
0

Growth Areas

Adjacent, aspirational & visionary

0
50
94
35
Competitive Landscape
Sunnyside
14 mentions
SMART Recovery
13 mentions
Nomo
13 mentions
I Am Sober
9 mentions
Apple Health
9 mentions
Moderation Management
8 mentions
Loading visibility matrix...
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Reframe's AI visibility.

Key Findings

Strength

Unrivaled authority in 'neuroscience-led habit change' and 'science-based programs' queries, particularly on Gemini and Claude where it holds top-three rankings.

Strength

High resonance with the 'Performance-Focused Executive' persona, achieving a 73% mention rate and an impressive 2.7 average position.

Strength

Strong brand-vibe-check performance, with AI platforms accurately identifying Reframe's unique value proposition and awarding it #1 rankings on Claude and Gemini.

Recommended Actions

1

Execute a targeted content cluster focused on functional non-alcoholic elixirs and craving-management substitutes.

Reframe is currently missing from the conversation regarding physical alternatives, a high-intent entry point for users that competitors currently dominate.

2

Restructure existing neuroscience explainers into 'Question and Answer' formats to target AI Overviews.

With only 25% visibility in AI Overviews compared to 75% in Gemini, the brand is failing to convert its chat-based authority into search-based visibility.

3

Increase outreach and backlink profiles on health-tech and biohacking platforms to boost ChatGPT citation frequency.

ChatGPT's 44% mention rate is the brand's weakest platform performance; increasing third-party citations in technical health domains will force higher model inclusion.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Sustainable Alcohol Moderation(2 queries)

“help me make a plan to cut back on my drinking without quitting entirely”

2/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Rethinking Drinking
2.Cutback Coach
3.Drinkaware
4.Moderation Management
5.SMART Recovery

+5 more

ClaudeClaude
1.Nomo
2.Daybreak
3.Cutback Coach
4.Reframe
5.Hello Nomo
GeminiGemini
1.Sunnyside
2.Reframe
3.Less
4.Moderation Management
5.Athletic Brewing Co.

+4 more

AI OverviewsAI Overviews

No brands listed

“what are the best apps for tracking alcohol and building better habits, give me specific brands”

4/4 platforms mentioned

Core
The Performance-Focused Executive · Managing Director
ChatGPTChatGPT
1.DrinkControl
2.Sober Time
3.Reframe
4.Tempest
5.Streaks

+16 more

ClaudeClaude
1.Reframe
2.Apple Health
3.Nomo
4.I Am Sober
5.Apple HealthKit

+2 more

GeminiGemini
1.Oura
2.Reframe
3.Sunnyside
4.Monument
5.Less

+2 more

AI OverviewsAI Overviews
1.Sunnyside
2.Reframe
3.Try Dry
4.Less
5.I Am Sober

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

moderation.org

moderation.org

Web1 ref

Seedlip.com

seedlip.com

Web1 ref

Ritualzeroproof.com

ritualzeroproof.com

Web1 ref

KinEuphorics.com

kineuphorics.com

Web1 ref

SMART Recovery

smartrecovery.org

Web1 ref

Alcoholics Anonymous

aa.org

Web1 ref

Alcohol use disorder - Diagnosis and treatment - Mayo Clinic

mayoclinic.org

Web1 ref

Recommend Evidence-Based Treatment: Know the Options

niaaa.nih.gov

Gov1 ref

Telehealth Options for Alcohol Treatment

niaaa.nih.gov

Gov1 ref

Alcoholics Anonymous most effective path to alcohol abstinence

med.stanford.edu

Edu1 ref

Best Available Alcohol Addiction Treatment Methods for 2026

pinnaclerecovery.org

Web1 ref

Telehealth and Online Options for Alcohol Treatment

alcoholtreatment.niaaa.nih.gov

Gov1 ref

NIAAA Alcohol Treatment Navigator helps find quality ...

niaaa.nih.gov

Gov1 ref

National Institute on Alcohol Abuse and Alcoholism (NIAAA ...

niaaa.nih.gov

Gov1 ref

Alcohol Interventions for Young Adults

niaaa.nih.gov

Gov1 ref
Competitive Landscape

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Reframe.

1Reframe23 mentions
2Sunnyside14 mentions
3SMART Recovery13 mentions
4Nomo13 mentions
5I Am Sober9 mentions
6Apple Health9 mentions
7Moderation Management8 mentions
8Less8 mentions
9Oura7 mentions
10Seedlip6 mentions
11Whoop6 mentions
Brand Identity

Brand Voice & Style

How AI perceives Reframe's communication style and personality

Reframe communicates with a warm, supportive, and empowering tone that removes shame and stigma from the conversation about alcohol. The brand positions itself as a knowledgeable friend backed by science, offering encouragement without judgment. The voice is optimistic and solution-focused, emphasizing that change is possible and celebrating progress. While grounded in neuroscience and research, the messaging remains accessible and relatable, avoiding clinical coldness in favor of genuine human connection.

Core Tone Traits

Supportive & Non-Judgmental

Creates a safe space free from stigma, meeting users where they are without shame

Science-Backed & Credible

Grounds messaging in neuroscience and research while remaining accessible

Empowering & Optimistic

Focuses on positive outcomes and the possibility of meaningful change

Warm & Relatable

Speaks like a knowledgeable friend, not a clinical authority

Backing

Investors

Y
Y Combinator

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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