What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Roots

Visibility0

Vibe50

Businesses/Real Estate/Roots

AI Visibility & Sentiment

Roots

Roots is a real estate platform that helps homebuyers secure homes with assumable mortgages, allowing them to benefit from lower interest rates previously locked in by sellers. They simplify the complex loan assumption process through expert guidance, fast closing timelines, and a user-friendly digital experience.

Active Monitoring

roots.homes

Real Estate

AI Visibility Score

0/100

Invisible

Sentiment Score

50/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Roots today.

Roots is currently absent from the critical AI-driven conversations shaping the modern real estate market, leaving a clear path for competitors to dominate the narrative around assumable mortgages and home buying innovation. While the market is actively searching for cost-saving solutions, the brand fails to position itself as a trusted resource or authority in the AI ecosystem.

Value Proposition

Enables buyers to access historically low mortgage rates (as low as 3%) through loan assumption, significantly reducing monthly housing costs compared to current market rates.

Overview

Mission

To make homeownership more accessible and affordable by simplifying the process of assuming existing low-interest rate mortgages.

Products & Services

Assumable mortgage home search platformLoan assumption expert guidanceReal estate brokerage servicesMortgage qualification assistance

Current State

Visibility Landscape

A high-level view of how Roots performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	0	0	0	0
Core Topics Product/service category queries	0	0	0	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Roam

21 mentions

Realtor.com

18 mentions

Zillow

17 mentions

Assumable.io

15 mentions

AssumeList

15 mentions

Redfin

15 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Roots's AI visibility.

Key Findings

Strength

The brand name is recognized as a distinct entity in potential discovery queries, providing a clean slate for future AI-driven brand authority building.

Gap

Total absence in queries regarding assumable mortgages, which are currently being captured by competitors like Roam and Assumable.io.

Gap

Failure to reach strategic personas, specifically the financial optimizer and the investor, who are actively seeking lower mortgage rates.

Recommended Actions

Develop a comprehensive 'Assumable Mortgage Resource Hub' that directly answers user queries about finding and processing these loans.

Competitors are winning by acting as the definitive source for this niche; creating this content will signal to AI models that the brand is the go-to authority.

Implement a schema-rich content strategy focused on high-intent buyer queries like 'how to buy a house with a lower interest rate'.

Directly addressing the user's biggest pain point is the fastest way to gain traction in AI responses and build search equity.

Execute a digital PR campaign to establish brand mentions across high-authority real estate publications.

AI models rely heavily on broad digital footprints; increasing the brand's association with credible industry voices will improve AI recognition.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Lowering Monthly Mortgage Costs(2 queries)

“how can I buy a house with a lower interest rate than what's on the market right now”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Rocket Mortgage

2.Better.Com

3.SoFi

4.Chase

5.Wells Fargo

+1 more

Claude

1.Freddie Mac

Gemini

1.Rocket Mortgage

AI Overviews

1.FICO

2.VantageScore

“is it possible to take over someone else's mortgage, how does that work”

0/4 platforms mentioned

Adjacent

The Financial Optimizer Homebuyer · Aspiring Homeowner

ChatGPT

1.Navy Federal Credit Union

2.Chase

3.Wells Fargo

4.Bank of America

5.Bankrate

+2 more

Claude

No brands listed

Gemini

No brands listed

AI Overviews

1.Riverbank Finance

2.Bankrate

3.Rocket Mortgage

4.Farm Bureau Financial Services

5.Freedom Mortgage

+1 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Current Mortgage Rates 03 09 2026

fortune.com

Web1 ref

Mortgage Points

bankrate.com

Web1 ref

Adjustable Rate Mortgage Pros And Cons

cnbc.com

Web1 ref

nerdwallet.com

Web1 ref

Fha Vs Conventional

thelendersnetwork.com

Web1 ref

Homeownership

fanniemae.com

Web1 ref

Float Down Option

chase.com

Web1 ref

What Is A 5/1 Adjustable-Rate Mortgage (ARM)? | Bankrate

bankrate.com

Web1 ref

Guide To Fannie Mae's HomeReady Mortgage Program | Bankrate

bankrate.com

Web1 ref

8 tips for getting the lowest mortgage rates

finance.yahoo.com

Web1 ref

8 strategies for getting the lowest mortgage rate possible in 2026

finance.yahoo.com

Web1 ref

How to get the lowest mortgage rate possible in 2026

finance.yahoo.com

Web1 ref

How to get the lowest mortgage rates possible

finance.yahoo.com

Web1 ref

How to get the lowest mortgage rates possible in 8 steps

finance.yahoo.com

Web1 ref

How to get a mortgage rate under 3 percent in 2026 : NPR

npr.org

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Roots.

Roam21 mentions

Realtor.com18 mentions

Zillow17 mentions

Assumable.io15 mentions

AssumeList15 mentions

Redfin15 mentions

UMeProjects8 mentions

Homes.com8 mentions

Trulia8 mentions

Rocket Mortgage7 mentions

Roots0 mentions

Brand Identity

Brand Voice & Style

How AI perceives Roots's communication style and personality

The brand voice is professional, reassuring, and highly educational. It positions itself as a knowledgeable guide in a complex financial landscape, using clear, straightforward language to demystify the loan assumption process while maintaining an optimistic and helpful tone.

Core Tone Traits

Authoritative & Expert

Demonstrates deep knowledge of complex mortgage mechanics.

Reassuring & Supportive

Focuses on making a stressful financial process feel easy and straightforward.

Transparent & Direct

Uses clear, no-nonsense language to address common misconceptions.

Optimistic & Empowering

Focuses on the positive outcome of significant monthly savings.

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 9, 2026.