Pendium
Seeing Systems
Seeing Systems
Visibility3
Vibe60
Businesses/Defence Technology/Seeing Systems
Seeing Systems
AI Visibility & Sentiment

Seeing Systems

Seeing Systems is a British defence technology company specializing in intelligent unmanned aerial systems (UAS) and AI-powered drone platforms. Founded at the University of Cambridge over a decade ago, they develop battle-proven FPV drones and swarm coordination software for military training and operational deployment in contested environments.

Active Monitoring
seeing-systems.com
AI Visibility Score
3/100

Invisible

Sentiment Score
60/100
Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
3
adjacent
0
aspirational
0
AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Seeing Systems today.

Seeing Systems is effectively a ghost in the AI-driven tactical drone landscape, missing out on critical procurement conversations while competitors like Shield AI and PX4 dominate the narrative. Despite a microscopic foothold in Gemini for autonomous swarm coordination, the brand is failing to register across 92% of the queries that drive modern defence technology acquisition.

Value Proposition

UK-built, battle-proven drone systems that deliver exceptional performance without unnecessary cost, featuring EW-immunity and AI-enabled swarm coordination, developed shoulder-to-shoulder with military partners.

Overview

Seeing Systems is a British defence technology company specializing in intelligent unmanned aerial systems (UAS) and AI-powered drone platforms. Founded at the University of Cambridge over a decade ago, they develop battle-proven FPV drones and swarm coordination software for military training and operational deployment in contested environments.

Mission

At Seeing Systems, we don't just develop technology, we protect the people who rely on it. The problems we tackle today are the lives we save tomorrow.

Products & Services
Bandit FPV training drone platformBanshee battle-proven tactical drone with EW-immunityAerie AI swarm coordination softwareFPV operator training programsDefence consulting and integration services
Current State

Visibility Landscape

A high-level view of how Seeing Systems performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation

Brand recognition & direct queries

0
0
9
0

Core Topics

Product/service category queries

0
0
0
0

Growth Areas

Adjacent, aspirational & visionary

0
0
0
0
Competitive Landscape
PX4
13 mentions
ArduPilot
12 mentions
Shield AI
9 mentions
DJI
8 mentions
Doodle Labs
7 mentions
VelociDrone
7 mentions
Loading visibility matrix...
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Seeing Systems's AI visibility.

Key Findings

Strength

Retains brand recognition when queried directly, surfacing in the top results for brand-specific 'vibe checks' on ChatGPT and AI Overviews.

Strength

Achieved an 8% mention rate on Gemini, specifically surfacing in the bottom of the top 10 for autonomous swarm and AI integration queries.

Strength

Resonates slightly with the Brigade-Level UAS Operations Lead persona, achieving a 17% mention rate within this specific tactical segment.

Recommended Actions

1

Develop and publish deep-dive technical white papers on 'Electronic Warfare Resilience' and 'Contested ISR'.

Seeing Systems is currently invisible for 'EW-immune' queries; high-density technical content is required to feed the RAG systems of ChatGPT and Claude.

2

Optimize digital assets for AI Overviews by utilizing structured data and clear, declarative 'Entity-Attribute' definitions.

The brand is currently failing to appear in AI Overviews for all 12 tested industry queries, despite appearing for direct brand searches.

3

Create specific landing pages and case studies targeting 'Brigade-Level UAS Operations'.

This persona is the only segment showing any pulse of awareness; doubling down here secures a foothold in the tactical user's recommendation engine.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
UAS Modernization For Contested Environments(2 queries)

help me find tactical drones that can actually survive electronic warfare jamming on the front lines, what models are best

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Skydio
2.X2
3.X10
4.AeroVironment
5.Puma AE

+17 more

ClaudeClaude
1.DJI
2.Matrice 300 RTK
3.AeroVironment
4.RQ-11 Raven
5.Elbit Systems

+3 more

GeminiGemini
1.Quantum-Systems Vector
2.Raptor
3.AeroVironment Puma 3 AE
4.Edge Autonomy VXE30
5.Silvus StreamCaster

+12 more

AI OverviewsAI Overviews
1.Vandal
2.Boomerang
3.Prince Vandal of Novgorod
4.Shield AI Nova 2
5.Shield AI

+10 more

what are the best EW-immune drone options for small unit ISR in contested territory

0/3 platforms mentioned

Core
The Senior Tactical Procurement Officer · Head of Tactical Capability Procurement
ClaudeClaude
1.Malloy Aeronautics
2.Malloy Aeronautics T-150
3.EMT Pibor EVO
4.Aeryon SkyRanger
5.FLIR Black Hornet 3

+2 more

GeminiGemini
1.Evolve Dynamics
2.Sky Mantis 2
3.Teledyne FLIR R70
4.Quantum-Systems
5.Vector

+7 more

AI OverviewsAI Overviews
1.Skydio X10D
2.Shield AI
3.V-BAT
4.Lockheed Martin
5.Indago 4

+8 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Competitive Landscape

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Seeing Systems.

1PX413 mentions
2ArduPilot12 mentions
3Shield AI9 mentions
4DJI8 mentions
5Doodle Labs7 mentions
6VelociDrone7 mentions
7Leonardo7 mentions
8Malloy Aeronautics7 mentions
9QinetiQ7 mentions
10Quantum-Systems7 mentions
11Seeing Systems1 mention
Brand Identity

Brand Voice & Style

How AI perceives Seeing Systems's communication style and personality

Seeing Systems communicates with a distinctly technical and mission-focused voice that balances military precision with accessible expertise. Their tone is confident and authoritative without being boastful, emphasizing real-world results and battlefield-proven performance. They speak directly to defence professionals using industry terminology while maintaining clarity. There's an underlying sense of urgency and purpose—they're solving problems that save lives—delivered with British understatement rather than American hyperbole.

Core Tone Traits

Mission-Focused & Purposeful

Every communication ties back to operational outcomes and protecting lives

Technically Authoritative

Speaks with deep expertise in AI, robotics, and defence systems without oversimplifying

Collaborative & Partnership-Oriented

Emphasizes working shoulder-to-shoulder rather than vendor-client relationships

Understated Confidence

Lets results speak for themselves with British restraint rather than bold claims

Backing

Investors

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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