What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

ShopThing

Visibility39

Vibe95

Businesses/ShopThing

AI Visibility & Sentiment

ShopThing

ShopThing is North America's first live video commerce platform that connects shoppers with luxury fashion deals at up to 80% off. Through their app, a global team of personal shoppers livestream exclusive sales and rare luxury collectibles, offering a 100% authenticity guarantee on all items.

Active Monitoring

shopthing.com

Startups

AI Visibility Score

39/100

Low

Sentiment Score

95/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe ShopThing today.

ShopThing has successfully established itself as the definitive authority in the live luxury shopping niche, capturing dominant #1 rankings on Gemini and Google AI Overviews for high-intent live auction queries. However, the brand faces a critical visibility vacuum in broader luxury resale and authenticity conversations, where legacy players like The RealReal and Fashionphile currently block ShopThing from reaching users searching for trustworthy discount designer goods.

Value Proposition

Access to thousands of authenticated luxury deals at up to 80% off through live video shopping with personal shoppers, combining the convenience of mobile commerce with the human connection of in-person shopping

Overview

Mission

To transform e-commerce by reimagining the way people shop and sell through live video commerce, bringing human connection back to online shopping

Products & Services

Live video shopping for luxury fashionAuthenticated designer handbags, shoes, and accessoriesPeer-to-peer luxury marketplace for sellersVIP membership program with exclusive perksEnterprise solutions for retailers

Current State

Visibility Landscape

A high-level view of how ShopThing performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	32	0	69	40
Core Topics Product/service category queries	0	0	0	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

The RealReal

34 mentions

Fashionphile

31 mentions

Whatnot

30 mentions

Rebag

29 mentions

Chanel

29 mentions

Louis Vuitton

27 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve ShopThing's AI visibility.

Key Findings

Strength

Absolute dominance in 'live video shopping for luxury fashion' queries across Gemini, ChatGPT, and AI Overviews with consistent #1 positioning.

Strength

High resonance with the 'Time-Poor Executive' persona (40% mention rate), suggesting the brand's efficiency-led value proposition is landing with premium audiences.

Strength

Perfect brand sentiment and ranking across all platforms for direct brand-vibe checks, indicating a strong, clear identity when specifically queried.

Recommended Actions

Execute a platform-specific optimization campaign for Claude and ChatGPT focusing on brand history and business model.

With 0% and 7% mention rates respectively, ShopThing is currently ignored by the most popular LLMs used for shopping recommendations.

Develop and distribute high-authority content specifically centered on luxury authentication and buyer protection protocols.

The brand was not mentioned in any 'trustworthy' or 'authenticity' queries, which are the most critical search terms for high-ticket luxury resale.

Optimize service-oriented pages to target 'selling' and 'consigning' keywords to compete with Whatnot and The RealReal.

Competitors are winning the visibility war by appearing in both buyer and seller queries, while ShopThing is pigeonholed as a buyer-only destination.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Luxury Deal Discovery & Live Shopping(3 queries)

“where can i find designer handbags for like 70% off that are actually real”

0/4 platforms mentioned

Core

ChatGPT

1.Rebag

2.The RealReal

3.Fashionphile

4.Yoogi’s Closet

5.StockX

+24 more

Claude

1.The RealReal

2.Chanel

3.Louis Vuitton

4.Hermès

5.ThredUp

+17 more

Gemini

1.The Outnet

2.Net-a-Porter

3.Chloé

4.Ganni

5.Stella McCartney

+23 more

AI Overviews

1.The Hollywood Reporter

2.Yahoo

3.The Outnet

4.Net-A-Porter

5.Gucci

+24 more

“best apps for live video shopping for luxury fashion”

3/4 platforms mentioned

Core

The High-End Bargain Hunter · Social Media Strategist

ChatGPT

1.ShopThing

2.Whatnot

3.LePrix

4.GoldPawnership

5.NTWRK

+7 more

Claude

1.TikTok Shop

2.Instagram Live

3.Whatnot

4.ShopShops

5.Immerss

+2 more

Gemini

1.ShopThing

2.Gucci

3.Saint Laurent

4.Prada

5.Gucci Marmont

+18 more

AI Overviews

1.ShopThing

2.ShopShops

3.NTWRK

4.Bambuser

5.Farfetch

+9 more

“give me a list of stores that do live stream auctions for designer shoes and bags”

1/4 platforms mentioned

Core

The High-End Bargain Hunter · Social Media Strategist

ChatGPT

1.Whatnot

2.eBay Live

3.LiveAuctioneers

4.Christie's

5.Sotheby’s

+5 more

Claude

1.Whatnot

2.Tilt

3.TikTok Shop

4.Bidsquare

5.Invaluable

+2 more

Gemini

1.ShopThing

2.Gucci Marmont

3.Whatnot

4.Luxury Promise

5.Hermès

+12 more

AI Overviews

1.Whatnot

2.FashioNica

3.Goldpawnership

4.LiveAuctioneers

5.Invaluable

+8 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

360037480012 Rebag Authenticity

support.rebag.com

Web1 ref

Authentication

therealreal.com

Web1 ref

Designer Bag Loving Fashion Insiders Are Flocking To Stockx

vogue.com

Web1 ref

Nordstrom Rack Designer Sale March 2025 11703934

people.com

Web1 ref

Travel Here

premiumoutlets.com

Web1 ref

Michael Kors Winter Sale February 2026 11912329

bhg.com

Web1 ref

Authentication

dechoesresale.com

Web1 ref

Handbags

ebay.com

Web1 ref

7db914b38a80284f803067be78df5404

apnews.com

Web1 ref

Guide To Poshmark How Does Poshmark Work

rebatekey.com

Web1 ref

Saks Off 5th 90 Off Social Media Scam

malwaretips.com

Web1 ref

Authenticity

fashionphile.com

Web1 ref

Designer Handbags For Women On Sale | The RealReal

therealreal.com

Web1 ref

Clearance Designer Handbags, Purses & Wallets For Women | Saks OFF 5TH

saksoff5th.com

Web1 ref

Best 25+ Deals for Cheap Authentic Designer Handbags | Poshmark

poshmark.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of ShopThing.

The RealReal34 mentions

Fashionphile31 mentions

Whatnot30 mentions

Rebag29 mentions

Chanel29 mentions

Louis Vuitton27 mentions

Gucci23 mentions

Hermès22 mentions

Vestiaire Collective20 mentions

Bambuser16 mentions

ShopThing15 mentions

Brand Identity

Brand Voice & Style

How AI perceives ShopThing's communication style and personality

ShopThing communicates with an energetic, fashion-forward voice that balances luxury sophistication with approachable friendliness. The brand speaks directly to customers like a trusted friend who has insider access to the best deals, using conversational language peppered with enthusiasm and excitement. They emphasize trust and authenticity while maintaining a fun, modern tone that appeals to deal-savvy shoppers who appreciate both quality and value.

Core Tone Traits

Enthusiastic & Exciting

Uses exclamation points, emojis, and energetic language to convey the thrill of finding luxury deals

Trustworthy & Reassuring

Consistently emphasizes authenticity guarantees and customer confidence to build credibility

Friendly & Approachable

Speaks like a knowledgeable friend sharing insider tips rather than a corporate retailer

Empowering & Inclusive

Encourages everyone to participate whether buying or selling, with phrases like 'whatever the hustle, we're here for you'

Backing

Investors

Origin Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 3, 2026.

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Frequently asked questions

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AI Visibility Score

ShopThing has an AI visibility score of 39/100, rated as low. This score reflects how often and how prominently ShopThing appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Absolute dominance in 'live video shopping for luxury fashion' queries across Gemini, ChatGPT, and AI Overviews with consistent #1 positioning.
High resonance with the 'Time-Poor Executive' persona (40% mention rate), suggesting the brand's efficiency-led value proposition is landing with premium audiences.
Perfect brand sentiment and ranking across all platforms for direct brand-vibe checks, indicating a strong, clear identity when specifically queried.

Visibility Gaps

Complete invisibility on Claude (0% mention rate) and near-total absence on ChatGPT (7%), two of the most influential platforms for luxury consumers.
Failure to capture 'Selling & Peer-to-Peer' intent, leaving the supply side of the marketplace entirely to competitors like Rebag and Whatnot.
Zero visibility for 'Authenticity & Marketplace Trust' queries, a major barrier for a luxury brand where consumer confidence is the primary conversion driver.

Competitors in AI Recommendations

The RealReal: 34 mentions
Fashionphile: 31 mentions
Whatnot: 30 mentions
Rebag: 29 mentions
Chanel: 29 mentions
Louis Vuitton: 27 mentions
Gucci: 23 mentions
Hermès: 22 mentions
Vestiaire Collective: 20 mentions
Bambuser: 16 mentions
Poshmark: 14 mentions
Prada: 14 mentions
Saks OFF 5TH: 13 mentions
Entrupy: 13 mentions
TikTok Shop: 12 mentions

Tags: Startups