What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Spindl

Visibility53

Vibe88

Businesses/Web3 Analytics and Marketing Technology/Spindl

AI Visibility & Sentiment

Spindl

Spindl is an onchain growth platform that provides attribution, analytics, audience targeting, and advertising solutions for Web3 applications. It helps developers and marketers understand user behavior across the blockchain to optimize growth and engagement.

Active Monitoring

spindl.xyz

Web3 Analytics and Marketing Technology

AI Visibility Score

53/100

Moderate

Sentiment Score

88/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Spindl today.

Spindl has established itself as an authoritative leader in on-chain attribution, consistently capturing the top search position for high-intent queries regarding user tracking and data connectivity. While the brand enjoys strong visibility among product managers, it currently cedes significant ground to traditional SaaS incumbents like Mixpanel and Amplitude when prospective users seek alternatives for their web3 analytics stacks.

Value Proposition

Spindl bridges the gap between Web2-style analytics and Web3 onchain data, allowing companies to track user journeys from clicks to onchain actions like NFT purchases or token staking.

Overview

Mission

To provide the first real attribution, analytics, and referrals system for Web3, enabling seamless growth for decentralized applications.

Products & Services

Onchain Attribution TrackingUser Behavior Analytics DashboardsAudience Intelligence & SegmentationWeb3-native Advertising Tools

Current State

Visibility Landscape

A high-level view of how Spindl performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	46	65	46	53
Core Topics Product/service category queries	44	0	0	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Formo

26 mentions

Dune Analytics

24 mentions

Nansen

22 mentions

Mixpanel

22 mentions

Addressable

21 mentions

Amplitude

20 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Spindl's AI visibility.

Key Findings

Strength

Dominating on-chain attribution and user tracking intent across Claude, ChatGPT, and AI Overviews.

Strength

High affinity with the Web3 Product Manager persona, achieving top-tier positioning for specialized technical inquiries.

Strength

Strong brand recognition in direct inquiries where AI models accurately categorize Spindl's unique value proposition.

Recommended Actions

Produce 'Web3-Native vs. Web2' comparison content that explicitly targets Mixpanel and Amplitude users.

Data shows users are actively seeking alternatives to these legacy tools, yet Spindl is currently absent from these high-value decision-making conversations.

Develop comprehensive technical documentation on 'Advanced Audience Segmentation' for the Growth Lead persona.

While Spindl performs well in tracking, it lacks sufficient presence in the segmentation and targeting use cases critical for high-growth technical teams.

Create an 'Infrastructure Buyer’s Guide' for Web3 analytics.

Queries regarding 'what to look for' when choosing an analytics stack represent an uncaptured discovery phase where competitors are currently missing.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Measuring Web3 Growth And User Attribution(2 queries)

“how do i track where my dApp users are coming from when they don't sign up with email”

2/4 platforms mentioned

Core

ChatGPT

1.Plausible Analytics

2.Umami

3.Google Analytics 4

4.AesirX

Claude

1.Formo

2.Spindl

3.Addressable

Gemini

1.Subsquid

2.Spock Analytics

3.Formo

4.Dune Analytics

5.The Graph

+21 more

AI Overviews

1.Google Analytics 4

2.Mixpanel

3.Spindl

4.Formo

5.Dune Analytics

+1 more

“tools for onchain attribution tracking that actually connect clicks to wallet actions”

4/4 platforms mentioned

Core

The Technical Growth Lead · Head of Growth

ChatGPT

1.Web3Trackers

2.Spindl

3.Coinbase

4.Addressable

5.Blockchain-Ads

+10 more

Claude

1.Formo

2.Spindl

3.Addressable

4.Mixpanel

5.GA

Gemini

1.Formo

2.Spindl

3.Addressable

4.Dune Analytics

5.Nansen

+2 more

AI Overviews

1.Spindl

2.Formo

3.Absolute Labs

4.Addressable

5.Helika

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Plausible Analytics Documentation

plausible.io

Web1 ref

Umami Documentation

umami.is

Web1 ref

AesirX Blog

aesirx.io

Web1 ref

Plausible Analytics Goal Conversions

plausible.io

Web1 ref

Analytics Mania

analyticsmania.com

Web1 ref

DApp Analytics Made Easy: A Beginner-Friendly Tutorial for Web3 Front-End Developers | by Ancilar | Blockchain Services | Medium

medium.com

Blog1 ref

Web3 Event Analytics | The Complete Guide to Analytics & Attribution for Web3 - DEV Community

dev.to

Web1 ref

Usergeek: Data Analytics for Dapps Running on the Internet Computer Blockchain | by DFINITY | The Internet Computer Review | Medium

medium.com

Blog1 ref

dapp.com Market Share, Revenue and Traffic Analytics

similarweb.com

Web1 ref

DappRadar - Discover Dapps, NFTs, Games, Tokens, and Airdrops

dappradar.com

Web1 ref

Dapp Analytics Explained: Key Metrics, Benefits, and Strategies for Web3 Growth

formo.so

Web1 ref

How To Identify Your Most Valuable Traffic Sources Without Third-Party Tools - WP Statistics - WordPress Statistics Plugin

wp-statistics.com

Web1 ref

GA4 Email Tracking- KRM Digital Marketing Ltd

krmdigital.uk

Web1 ref

Top Blockchain Analytics Firms for Onchain Data Insights

formo.so

Web1 ref

DappRadar on-chain Dapp tracker

learncrypto.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Spindl.

Formo26 mentions

Dune Analytics24 mentions

Spindl24 mentions

Nansen22 mentions

Mixpanel22 mentions

Addressable21 mentions

Amplitude20 mentions

PostHog16 mentions

Matomo11 mentions

The Graph9 mentions

Blockchain-Ads9 mentions

Brand Identity

Brand Voice & Style

How AI perceives Spindl's communication style and personality

Spindl communicates with a tone that is highly technical yet accessible, positioning itself as a sophisticated partner for the Web3 ecosystem. The brand voice is precise, forward-thinking, and authoritative, reflecting its role as the 'Mixpanel of Web3' while maintaining a clean, professional, and developer-friendly demeanor.

Core Tone Traits

Data-driven and analytical

Focuses on metrics, attribution, and actionable insights.

Professional and authoritative

Establishes trust by speaking the language of Web3 infrastructure.

Developer-centric

Uses clear, concise language that appeals to technical builders.

Innovative and forward-thinking

Positions the brand at the cutting edge of onchain growth technology.

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 10, 2026.

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