What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Underdog Fantasy

Visibility79

Vibe87

Businesses/Daily Fantasy Sports/Underdog Fantasy

AI Visibility & Sentiment

Underdog Fantasy

Underdog Fantasy is a leading daily fantasy sports platform that offers a variety of engaging game formats including pick'em, drafts, and season-long contests. The platform provides a user-friendly experience for sports fans to compete for cash prizes across major professional sports leagues.

Active Monitoring

underdogfantasy.com

Daily Fantasy Sports Sports

AI Visibility Score

79/100

Good

Sentiment Score

87/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Underdog Fantasy today.

Underdog Fantasy has firmly established itself as an AI-favored authority in pick'em contests and DFS innovation, frequently outpacing major competitors in Claude and AI Overviews. While brand sentiment remains mixed, the platform has successfully cemented its identity as a primary recommendation for users seeking legitimate alternatives to legacy sports betting giants.

Value Proposition

Underdog Fantasy simplifies the fantasy sports experience with intuitive mobile gameplay, diverse contest types, and significant promotional bonuses for new users.

Overview

Products & Services

Pick'em fantasy contestsDaily fantasy sports draftsSeason-long fantasy leaguesSports betting-style entries (spreads, totals, moneylines)

Current State

Visibility Landscape

A high-level view of how Underdog Fantasy performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	90	85	64	78
Core Topics Product/service category queries	—	—	—	—
Growth Areas Adjacent, aspirational & visionary	53	88	0	50

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

—

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

DraftKings

31 mentions

Sleeper

28 mentions

FanDuel

28 mentions

PrizePicks

23 mentions

Yahoo Fantasy

7 mentions

bet365

6 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Underdog Fantasy's AI visibility.

Key Findings

Strength

Securing top-tier positions on Claude and AI Overviews for direct category queries

Strength

Dominating the 'Pick'em' and dual-format (draft/pick'em) search landscape across all tested AI platforms

Strength

High visibility with the 'Social League Organizer' persona, where the brand is associated with positive user experiences

Recommended Actions

Develop and syndicate technical, data-driven content tailored to 'Analytical High-Stakes' players.

The data shows Underdog is currently losing ground to competitors with this critical, high-volume persona; high-stakes players require more depth to favor Underdog in AI outputs.

Optimize brand authority signals for 'broad alternatives to sports betting' search intents.

The brand is currently missing or ranking poorly for these queries, missing the top-of-funnel users who are specifically looking to move away from legacy betting sites.

Implement a sentiment management strategy focusing on the mixed reviews appearing in ChatGPT.

While visibility is high, the mixed sentiment on key platforms can act as a conversion barrier for users comparing Underdog against more 'trusted' legacy incumbents.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Comparing DFS And Sports Betting Platforms(3 queries)

“what are the most trusted daily fantasy sports platforms with good mobile apps, give me a few specific options”

4/4 platforms mentioned

Core

ChatGPT

1.DraftKings Daily Fantasy

2.FanDuel Daily Fantasy

3.Yahoo Fantasy

4.PrizePicks

5.Underdog Fantasy

Claude

1.Underdog Fantasy

2.Sleeper

3.PrizePicks

4.DraftKings

5.FanDuel

+1 more

Gemini

1.DraftKings Fantasy

2.FanDuel

3.Underdog Fantasy

4.Sleeper

AI Overviews

1.DraftKings

2.FanDuel

3.Underdog Fantasy

4.Sleeper

5.FOX Sports

+3 more

“daily fantasy sports apps that have both drafts and pick'em games, which ones should i check out”

4/4 platforms mentioned

The Casual Sports Fan Explorer · General Consumer

ChatGPT

1.DraftKings

2.Pick6

3.Underdog Fantasy

4.Sleeper

5.FanDuel

+2 more

Claude

1.Underdog Fantasy

2.Sleeper

3.PrizePicks

4.DraftKings

Gemini

1.Underdog Fantasy

2.Sleeper

3.DraftKings

4.FanDuel

5.Betr

+2 more

AI Overviews

1.Underdog Fantasy

2.Sleeper

3.DraftKings

4.SuperDraft

“are there any good alternatives to the big sports betting sites that are easier for beginners to get into”

1/3 platforms mentioned

The Casual Sports Fan Explorer · General Consumer

ChatGPT

1.Caesars Sportsbook

2.Caesars

3.BetRivers Sportsbook

4.Rush Street

5.Bally Bet Sportsbook

15.Underdog Fantasy

+11 more

Claude

1.FanDuel

2.Caesars Sportsbook

3.Fanatics Sportsbook

Gemini

1.Fliff Social Sportsbook

2.Kutt

3.Thrillzz

4.BetSnap

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

0001883685 26 000013.Pdf

ir.aboutdraftkings.com

Web1 ref

Best Dfs Apps

foxsports.com

Web1 ref

Q2 Handles Chart

sportsbusinessjournal.com

Web1 ref

Yahoo Fantasy App Gets A Refresh Just In Time For The Season 125513277

sports.yahoo.com

Web1 ref

Application Status Fantasy Operator.Pdf

pgcb.pa.gov

Gov1 ref

Prizepicks Reviews

prizepicks.com

Web1 ref

Scoop Sports Betting App Underdog Now Valued At 12 Billion

axios.com

Web1 ref

Underdogfantasy.Com

trustpilot.com

Web1 ref

Dfs State By State And Global Licensing Breakdown 2025

sccgmanagement.com

Web1 ref

Best DFS Sites 2026: Online Daily Fantasy Sports in March | Goal.com US

goal.com

Web1 ref

Best DFS Apps in March 2026: Underdog, Sleeper & More

rotogrinders.com

Web1 ref

Top DFS Sites: Best Daily Fantasy Sports Apps 2026

fantasylabs.com

Web1 ref

Best DFS apps for 2026: Sleeper, Underdog, top daily fantasy sports sites - CBS Sports

cbssports.com

Web1 ref

Best Daily Fantasy Sports Apps for February 2026

milehighsports.com

Web1 ref

Best Daily Fantasy Apps 2026 | Top Picks for Daily Fantasy Sports

deadspin.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Underdog Fantasy.

Underdog Fantasy36 mentions

DraftKings31 mentions

Sleeper28 mentions

FanDuel28 mentions

PrizePicks23 mentions

Yahoo Fantasy7 mentions

bet3656 mentions

FOX Sports5 mentions

DraftKings Pick64 mentions

ESPN4 mentions

Caesars Sportsbook4 mentions

Brand Identity

Brand Voice & Style

How AI perceives Underdog Fantasy's communication style and personality

The brand voice is energetic, direct, and highly engaging, designed to appeal to the excitement of sports fans. It uses punchy, action-oriented language that emphasizes winning, ease of use, and the thrill of the game, maintaining a casual and accessible tone.

Core Tone Traits

Energetic & Exciting

Uses high-energy language to mirror the thrill of sports and winning.

Direct & Action-Oriented

Focuses on clear calls to action and straightforward game mechanics.

Accessible & Casual

Avoids overly complex jargon to make fantasy sports feel approachable for everyone.

Competitive

Highlights the potential for big wins and the competitive nature of the platform.

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 10, 2026.

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