Pendium
WayUp
WayUp
Visibility47
Vibe100
Businesses/Human Resources & Recruitment/WayUp
WayUp
AI Visibility & Sentiment

WayUp

WayUp is a career platform that connects college students and recent graduates with internships and entry-level jobs at top companies. The platform uses a matchmaking approach where candidates create profiles and employers actively discover and reach out to qualified talent.

Active Monitoring
wayup.com
AI Visibility Score
47/100

Moderate

Sentiment Score
100/100
Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
47
adjacent
6
AI Perception

Key Takeaways

How AI platforms collectively perceive and describe WayUp today.

WayUp has secured a dominant foothold in ChatGPT and Google AI Overviews as a premier recommendation for entry-level talent, yet it faces a critical visibility bottleneck within the Claude and Gemini ecosystems. While the brand is the undisputed authority for Enterprise DEI managers, it is currently ceding significant ground to Handshake among first-generation graduates and in virtual networking queries.

Value Proposition

A reverse-recruiting platform where jobs come to you - create a profile once and get discovered by top employers, making the job search less intimidating and more efficient than traditional methods

Overview

WayUp is a career platform that connects college students and recent graduates with internships and entry-level jobs at top companies. The platform uses a matchmaking approach where candidates create profiles and employers actively discover and reach out to qualified talent.

Mission

To help companies find and hire qualified, diverse candidates while making the job search process simple and accessible for early-career talent

Products & Services
Job matching platform for candidatesVirtual Info Sessions for employersProfile creation and talent showcase toolsCareer resources and application tipsEmployer recruiting solutions
Current State

Visibility Landscape

A high-level view of how WayUp performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation

Brand recognition & direct queries

59
34
31
61

Core Topics

Product/service category queries

23
0
0
0

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape
Handshake
35 mentions
Indeed
28 mentions
AngelList
23 mentions
Wellfound
21 mentions
Glassdoor
20 mentions
Idealist
14 mentions
Loading visibility matrix...
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve WayUp's AI visibility.

Key Findings

Strength

100% mention rate on ChatGPT ensures WayUp is a default recommendation for general career discovery queries.

Strength

Commanding 88% visibility with the Enterprise DEI Talent Acquisition Manager persona, establishing the brand as the professional standard for inclusive hiring.

Strength

Exceptional performance in 'Internship and Entry-Level Discovery' queries, frequently appearing in the top 3 results across ChatGPT and AI Overviews.

Recommended Actions

1

Execute a content refresh centered on 'Virtual Networking and Info Sessions'.

WayUp currently ranks as low as #26 for these queries; optimizing for these terms is the fastest path to closing the gap with Handshake.

2

Develop and distribute high-authority 'First-Gen Graduate' success stories and resource guides.

With only a 42% mention rate for this key demographic, the brand is failing to reach its core student audience in AI-driven searches.

3

Optimize site architecture and API documentation for LLM crawlers like ClaudeBot and Google-Extended.

The disparity between ChatGPT (100%) and Gemini (20%) visibility suggests a technical indexing issue rather than a lack of brand authority.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Virtual Networking & Information Sessions(1 query)

give me a list of places that host virtual info sessions for students to meet recruiters

1/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Handshake
2.Symplicity
3.CareerFairPlus
4.CareerEco
5.Brazen
10.WayUp

+7 more

ClaudeClaude
1.Handshake
2.LinkedIn Jobs
3.Glassdoor
4.Eventbrite
5.OneDay

+4 more

GeminiGemini
1.Handshake
2.Simplicity
3.Symplicity
4.AnitaB.org
5.NSBE

+7 more

AI OverviewsAI Overviews
1.University of California, Berkeley
2.Handshake
3.CareerEco
4.Symplicity
5.vFairs

+10 more

Competitive Landscape

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of WayUp.

1Handshake35 mentions
2Indeed28 mentions
3AngelList23 mentions
4WayUp23 mentions
5Wellfound21 mentions
6Glassdoor20 mentions
7Idealist14 mentions
8Built In12 mentions
9Symplicity8 mentions
10College Recruiter8 mentions
11CollegeGrad8 mentions
Brand Identity

Brand Voice & Style

How AI perceives WayUp's communication style and personality

WayUp communicates with an encouraging, youthful energy that speaks directly to the anxieties and aspirations of early-career job seekers. The brand voice is optimistic and empowering, using casual language and celebratory messaging to make the intimidating job search feel achievable and even exciting. They position themselves as a supportive ally who genuinely wants candidates to succeed, using phrases like 'Companies want to meet YOU!' and 'It's time to celebrate' to build confidence.

Core Tone Traits

Encouraging & Empowering

Uses uplifting language that builds candidate confidence and makes job searching feel achievable

Youthful & Relatable

Speaks the language of Gen Z and young millennials with casual, conversational messaging

Celebratory & Positive

Focuses on success stories and celebration moments like getting hired

Straightforward & Simple

Emphasizes ease and simplicity - 'just a few clicks', 'only takes a few minutes'

Backing

Investors

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 24, 2026.

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