What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

ZITADEL

Visibility45

Vibe100

Businesses/Software & Technology/ZITADEL

AI Visibility & Sentiment

ZITADEL

ZITADEL is an open-source, API-first identity infrastructure platform that simplifies authentication and authorization for developers. It provides a multi-tenant identity solution combining enterprise-grade security features with the flexibility of open-source software, serving consumers, businesses, and employees alike.

Active Monitoring

zitadel.com

Software & Technology Startups

AI Visibility Score

45/100

Moderate

Sentiment Score

100/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe ZITADEL today.

ZITADEL has achieved a dominant position among developers and SaaS founders, securing frequent #1 rankings on Claude and Gemini for complex B2B multi-tenancy queries. Yet, a total invisibility among Enterprise Security Architects reveals a stark divide between ZITADEL’s technical popularity and its perceived readiness for large-scale enterprise adoption.

Value Proposition

A customizable, API-first identity platform that bridges open-source flexibility with enterprise authentication features, enabling developers to implement secure identity management with minimal complexity and maximum extensibility.

Overview

Mission

Bridging the best of Open Source and Enterprise authentication solutions to simplify identity infrastructure for developers.

Products & Services

Hosted login and authentication servicesMulti-factor authentication (MFA) and PasskeysSingle Sign-On (SSO) and social login integrationRole-based access control (RBAC)Multi-tenant identity management

Current State

Visibility Landscape

A high-level view of how ZITADEL performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	42	54	51	26
Core Topics Product/service category queries	—	62	59	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

—

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Auth0

33 mentions

Keycloak

27 mentions

Okta

24 mentions

Clerk

14 mentions

Supabase

11 mentions

PostgreSQL

10 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve ZITADEL's AI visibility.

Key Findings

Strength

Exceptional performance on Claude (avg pos 2.1) and Gemini (avg pos 3.1) for specialized queries like 'Architecting Multi-Tenant SaaS'.

Strength

Strongest persona resonance with DX-Focused DevOps Leads (80% mention rate) and Bootstrapped SaaS Founders (69%).

Strength

Consistently cited as a top-tier solution for B2B user management and organization handling in LLM-driven chat interfaces.

Recommended Actions

Develop and index high-authority 'Enterprise Security' content

The 0% visibility for Enterprise Security Architects suggests AI models do not associate ZITADEL with enterprise-grade compliance or risk management.

Aggressively target the 'Passkey' and 'Passwordless' keyword clusters

ZITADEL is missing from modern authentication queries where competitors like Clerk and Supabase are starting to gain traction.

Optimize technical documentation for AI Overviews retrieval

A 20% mention rate in AI Overviews indicates ZITADEL's documentation structure or authority is underperforming in Google's SGE compared to LLM-only platforms.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Architecting Multi Tenant SaaS(3 queries)

“how to build a multi-tenant saas app with shared users and separate organization logins”

0/3 platforms mentioned

Adjacent

Claude

1.Auth0

2.Clerk

3.Supabase

4.Firebase

5.Node.js

+18 more

Gemini

1.Node.js

2.Express.js

3.NestJS

4.Python

5.Django

+14 more

AI Overviews

1.Clerk

2.Laravel

3.PostgreSQL

4.Auth0

5.Logto

“best way to handle b2b user management and organizations in a web app, what tools should I use”

2/3 platforms mentioned

Core

The Bootstrapped SaaS Founder · CTO / Lead Developer

Claude

1.Supabase Auth

2.PostgREST

3.GoTrue

4.ZITADEL

5.Postgres

+10 more

Gemini

1.Keycloak

2.ZITADEL

3.Supabase

4.PostgreSQL

5.CockroachDB

+5 more

AI Overviews

1.Auth0

2.Kinde

“recommend a service for managing enterprise customers who each need their own sso configuration”

3/4 platforms mentioned

Core

The Bootstrapped SaaS Founder · CTO / Lead Developer

ChatGPT

1.Ory

2.Keycloak

3.FusionAuth

4.ZITADEL

5.Kratos

+8 more

Claude

1.ZITADEL

2.Keycloak

3.Supabase Auth

4.Supabase Realtime

5.Firebase

+2 more

Gemini

1.Keycloak

2.ZITADEL

3.Auth0

4.Okta

5.Azure Active Directory (Azure AD) B2C

AI Overviews

1.WorkOS

2.Auth0

3.Okta

4.Scalekit

5.Frontegg

+1 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Ultimate guide to multi-tenant SaaS data modeling - Flightcontrol

flightcontrol.dev

Web1 ref

Multi-Tenant Applications Best Practices - Auth0 Docs

auth0.com

Web1 ref

Multi-tenant architecture - How Clerk works | Clerk Docs

clerk.com

Web1 ref

Build a multi-tenant SaaS application: A complete guide from design ...

logto.medium.com

Blog1 ref

How to Implement Multi-Tenant Okta Authentication in a SaaS ...

devforum.okta.com

Web1 ref

How To Build a Multi Tenant SaaS Application Successfully

rishabhsoft.com

Web1 ref

Using organizations to build SaaS multi-tenant app - Logto

logto.io

Web1 ref

How to Build Multi-Tenant Applications in Laravel - OneUptime

oneuptime.com

Web1 ref

How to Choose the Right Authorization Model for Your Multi-Tenant ...

auth0.com

Web1 ref

Multi-Tenant Apps 101: Everything You Need to Know About ...

medium.com

Blog1 ref

How to Design a Multi-Tenant SaaS Architecture - Clerk

clerk.com

Web1 ref

Architecting Identity for the Multi-Tenant Cloud: A Deep Dive

medium.com

Blog1 ref

Add "Login with Passkeys" to your React.js app in < 2 mins

pangea.cloud

Web1 ref

stytch.com

Web1 ref

Add Passkey Authentication to your Web Application - Hanko

hanko.io

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of ZITADEL.

Auth033 mentions

Keycloak27 mentions

Okta24 mentions

ZITADEL19 mentions

Clerk14 mentions

Supabase11 mentions

PostgreSQL10 mentions

Supabase Auth10 mentions

Ory9 mentions

Terraform8 mentions

Stytch7 mentions

Brand Identity

Brand Voice & Style

How AI perceives ZITADEL's communication style and personality

ZITADEL communicates with a developer-first, technically precise voice that balances expertise with accessibility. The brand speaks directly to engineers, using clear technical language without unnecessary jargon. There's an underlying tone of empowerment—positioning developers as capable builders who deserve tools that simplify complexity rather than add to it. The voice is confident but not arrogant, community-oriented, and focused on practical outcomes.

Core Tone Traits

Developer-Centric

Speaks directly to technical audiences with relevant terminology and practical focus

Clear & Straightforward

Avoids marketing fluff, preferring direct communication about features and benefits

Community-Driven

Emphasizes open-source values, collaboration, and growing together with users

Empowering & Enabling

Positions the product as a tool that simplifies complexity for capable developers

Backing

Investors

Floodgate

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.