Deed is an all-in-one impact platform that unifies employee giving, volunteering, and engagement programs. The platform helps organizations streamline social impact initiatives with smart automations and seamless integrations, enabling impact leaders to focus on purpose rather than paperwork.
Deed simplifies giving, volunteering, and engagement with smart automations and seamless integrations—delivering 2X employee engagement while enabling organizations to do good at a global scale.
AI Visibility Score
Deed has an AI visibility score of 45/100, rated as moderate. This score reflects how often and how prominently Deed appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Deed has emerged as a preferred modern alternative to legacy incumbents on Claude and Gemini, yet it suffers from a significant visibility deficit on ChatGPT and within the technical infrastructure niche. While the brand successfully engages HR Systems Architects, it remains largely invisible to the high-value 'Specialized Impact Infrastructure' and API-driven market segments.
Strengths
- Dominant positioning on Claude and Gemini with mention rates of 61% and 67% respectively, often appearing as a top-3 recommendation for 'alternatives to Benevity' queries.
- High authority with the 'HR Systems Architect' persona (69% mention rate), signaling strong alignment with technical buyers looking for modern CSR integrations.
- Consistently positive sentiment across AI Overviews and Gemini, particularly for employee engagement and ERG management topics.
Visibility Gaps
- Total absence in 'Specialized Impact Infrastructure' queries, specifically failing to appear for nonprofit vetting API and grant management software searches.
- Weak presence on ChatGPT with a 36% mention rate and a trailing average position of 9.5, significantly behind Benevity and YourCause.
- Underperformance with 'Enterprise CSR Strategists' (33% mention rate), who represent the primary strategic decision-makers in the procurement cycle.
Competitors in AI Recommendations
- Benevity: 109 mentions
- YourCause: 81 mentions
- Slack: 69 mentions
- Workday: 61 mentions
- Bright Funds: 58 mentions
- Millie: 58 mentions
- Blackbaud: 56 mentions
- Bonterra: 52 mentions
- CyberGrants: 47 mentions
- Submittable: 40 mentions
- Groundswell: 40 mentions
- Microsoft Teams: 34 mentions
- Candid: 26 mentions
- GuideStar: 25 mentions
- Teams: 21 mentions
Categories: Enterprise Software