What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Function Health, Inc.

Visibility80

Vibe95

Businesses/HealthTech/Function Health, Inc.

AI Visibility & Sentiment

Function Health, Inc.

Function Health is a health-technology platform that democratizes access to comprehensive laboratory testing and personalized health data. By bypassing traditional healthcare hurdles, the company enables individuals to transition from reactive sick care to a proactive, data-driven approach to wellness and longevity.

Active Monitoring

functionhealth.com

HealthTech Startups

AI Visibility Score

80/100

Excellent

Sentiment Score

95/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Function Health, Inc. today.

Function Health dominates the AI landscape for core biomarker tracking, consistently outranking established industry incumbents like InsideTracker and Labcorp across all major AI platforms. While the brand maintains commanding authority among wellness-obsessed executives, there is a strategic vacuum in adjacent categories like multi-cancer early detection and broader health-tech ecosystem education.

Value Proposition

Function Health provides unparalleled access to over 100 comprehensive biomarkers at a significantly lower cost than traditional concierge medicine, empowering users with actionable, longitudinal data to optimize their physical health.

Overview

Mission

To empower everyone to live 100 healthy years.

Products & Services

Function Membership (Annual subscription with 100+ biomarker testing)Clinician-Reviewed Results (Digital dashboard with personalized health insights)Advanced Add-On Tests (e.g., GRAIL Galleri multi-cancer screening)Function Scans (Proactive imaging including full-body MRIs and CT scans)Function for Work (B2B corporate health monitoring benefit)Annual 160+ lab test membershipAdvanced MRI & CT scanning accessPersonalized food and supplement guides

Current State

Visibility Landscape

A high-level view of how Function Health, Inc. performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	85	75	80	—
Core Topics Product/service category queries	0	0	0	—
Growth Areas Adjacent, aspirational & visionary	50	60	69	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

—

Core Topics

Product/service category queries

—

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

InsideTracker

55 mentions

Quest Diagnostics

31 mentions

Labcorp

30 mentions

Marek Health

23 mentions

Prenuvo

23 mentions

Ulta Lab Tests

21 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Function Health, Inc.'s AI visibility.

Key Findings

Strength

Secured top-tier positioning for high-intent biomarker and longevity queries on Gemini and ChatGPT.

Strength

Resonates exceptionally well with the 'Wellness-Obsessed Executive' persona, achieving a strong average rank of 2.6.

Strength

Maintains near-perfect brand recall and identity clarity during direct 'vibe check' queries across all analyzed LLMs.

Recommended Actions

Develop and publish expert-led content guides for multi-cancer early detection and integrative diagnostics.

The data shows a complete lack of visibility in these adjacent high-value categories, representing a massive untapped audience.

Create educational 'Trust & Standards' content targeting users researching platform evaluation criteria.

By becoming the primary resource for how to select a health-tech provider, Function Health can influence user decision-making before they settle on competitors.

Optimize technical documentation for biohacker-specific queries to improve rank within that persona segment.

The 'Data-Driven Biohacker' is a primary target, yet the current average rank of 4.0 leaves significant room for growth.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Biomarker And Preventive Health Tracking(3 queries)

“what are the best services that let me run a full suite of blood panels and biomarkers without needing a doctor's note for every test”

2/3 platforms mentioned

Core

ChatGPT

1.QuestDirect

2.Quest Diagnostics

3.Labcorp OnDemand

4.Ulta Lab Tests

5.Labcorp

+6 more

Claude

1.Ulta Lab Tests

2.Quest Diagnostics (QuestDirect)

3.Function Health

4.Own Your Labs

5.LabCorp

+5 more

Gemini

1.Function Health

2.Quest Diagnostics (QuestHealth)

3.InsideTracker

4.Mito Health

5.Thorne (WellnessFX)

+5 more

“compare the best platforms for tracking longevity biomarkers and getting clinical insights from the results”

3/3 platforms mentioned

Core

ChatGPT

1.Function Health

2.Quest Diagnostics

3.InsideTracker

4.Oura

5.Garmin

+2 more

Claude

1.InsideTracker

2.LabCorp

3.Quest

4.Function Health

5.Levels Health

+9 more

Gemini

1.Function Health

2.Superpower

3.InsideTracker

4.Lifeforce

5.Tally Health

+3 more

“what blood testing memberships give me the most bang for my buck for 100+ biomarkers”

3/3 platforms mentioned

Core

ChatGPT

1.Function Health

2.Ulta Lab Tests

3.Marek Health

4.InsideTracker

Claude

1.Function Health

2.Marek Health

3.LabCorp

4.Ulta Lab Tests (HealthU)

5.Quest

+4 more

Gemini

1.Vitals Vault

2.Empirical Health

3.Function Health

4.Superpower

5.Mito Health

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

370273.Pdf

irp-cdn.multiscreensite.com

Web1 ref

Quest Nyg

patient.questdiagnostics.com

Web1 ref

Quest Diagnostics

en.wikipedia.org

Wiki1 ref

ondemand.labcorp.com

Web1 ref

Labcorp Ondemand 5uiy1t7w2251xhmwj7cvyhtsr

healthcarepricetool.com

Web1 ref

Take Charge Of Your Health With Ulta Lab Tests

ultalabtests.com

Web1 ref

FAQ

ultalabtests.com

Web1 ref

38 Do I Have To Have A Prescription To Order A Test

support.everlywell.com

Web1 ref

Services Consent

everlywell.com

Web1 ref

Blood Test Doctor Vs Direct Labs What You Can Order In 2026

vitalsvault.com

Web1 ref

Direct To Consumer Blood Testing

en.wikipedia.org

Wiki1 ref

Ulta Lab Tests

ultalabtests.com

Web1 ref

Function Health

functionhealth.com

Web1 ref

Own Your Labs

ownyourlabs.com

Web1 ref

LabCorp OnDemand

labcorpondemand.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Function Health, Inc..

Function Health, Inc.75 mentions

InsideTracker55 mentions

Quest Diagnostics31 mentions

Labcorp30 mentions

Marek Health23 mentions

Prenuvo23 mentions

Ulta Lab Tests21 mentions

Everlywell18 mentions

Levels Health17 mentions

GRAIL (Galleri)16 mentions

Fountain Life15 mentions

Brand Identity

Brand Voice & Style

How AI perceives Function Health, Inc.'s communication style and personality

Function Health communicates with a tone that is authoritative yet deeply empathetic, positioning itself as a sophisticated partner in the user's health journey. The brand balances high-level medical expertise with a clear, accessible, and empowering narrative, stripping away the complexity of traditional healthcare to focus on actionable, data-driven insights. It speaks to a discerning, proactive audience that values transparency, longevity, and the agency to manage their own biology.

Core Tone Traits

Empowering & Proactive

Encourages users to take control of their health rather than waiting for illness.

Authoritative & Scientific

Leverages medical board expertise and data to build trust.

Transparent & Direct

Uses clear, jargon-free language to explain complex health concepts and pricing.

Empathetic & Human-Centric

Focuses on real stories and the emotional relief of understanding one's own body.

Backing

Investors

Weekend Fund

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 20, 2026.

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