What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Grade

Visibility18

Vibe50

Businesses/Financial Technology (FinTech)/Grade

AI Visibility & Sentiment

Grade

Grade is a Y Combinator-backed fintech platform that simplifies creator and contractor payments globally. The platform enables businesses to track performance, manage payouts to 190+ countries, and handle tax compliance with a single wallet and invoice system.

Active Monitoring

usegrade.com

Financial Technology (FinTech)YC25-26

AI Visibility Score

18/100

Invisible

Sentiment Score

50/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Grade today.

Grade is currently being overshadowed by legacy incumbents like Tipalti and Wise, remaining entirely invisible to Claude while struggling to penetrate the crucial Creator Agency Founder segment. While a 42% mention rate on ChatGPT shows a pulse within the AI ecosystem, the brand's failure to capture high-intent tax compliance and automated payout queries represents a significant loss of market share to more aggressive competitors like Lumanu.

Value Proposition

Pay all your creators and contractors worldwide with one click using just their email—no setup required for creators, automated invoicing, and consolidated billing for finance teams.

Overview

Mission

Built for teams that hate manual payouts—simplifying creator and contractor payments from tracking to payment.

Products & Services

Global creator and contractor payout platformPerformance-based payment tracking and automationTax compliance and invoice managementMulti-currency wallet systemBulk payout processing

Current State

Visibility Landscape

A high-level view of how Grade performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	28	0	21	21
Core Topics Product/service category queries	35	0	0	35
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Tipalti

29 mentions

Wise

27 mentions

Deel

24 mentions

Stripe Connect

22 mentions

Zapier

20 mentions

Paypal

18 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Grade's AI visibility.

Key Findings

Strength

Secured a 42% mention rate on ChatGPT, indicating some baseline awareness within the most popular LLM.

Strength

Achieved 33% visibility with the High-Growth Performance Marketing Manager persona, showing early resonance with operational users.

Strength

Maintains a moderate presence in Google AI Overviews at 33%, providing a foundation for search-based AI discovery.

Recommended Actions

Execute a Claude-specific data saturation strategy.

With 0% visibility on Claude, Grade is missing from the primary tool used by technical finance leaders for vendor evaluation. Developing authoritative white papers and technical documentation is essential for index inclusion.

Aggressively target the 'Creator Agency Founder' persona with workflow-specific content.

This persona represents your lowest visibility (17%). Creating content that solves the '50+ influencer payout' bottleneck will directly challenge Lumanu's dominance in this query set.

Develop comprehensive 'AI-ready' guides on 1099 and global tax compliance.

Finance Directors (25% visibility) are querying for compliance solutions. By owning the narrative around tax automation, Grade can capture high-intent traffic currently diverted to Deel and Tipalti.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Creator & Influencer Payout Management(3 queries)

“how to automate paying 50+ influencers for a ugc campaign”

1/4 platforms mentioned

Core

ChatGPT

1.PayPal Payouts

2.Stripe Connect

3.Stripe Treasury

4.Tipalti

5.Payoneer Mass Payouts

+18 more

Claude

1.Stripe Connect

2.Paypal

3.Wise for Business

4.Billo

5.Creator.co

+5 more

Gemini

1.Shopify

2.Magento

3.GRIN

4.Aspire

5.Captiv8

+11 more

AI Overviews

1.Lumanu

2.Trolley

3.Tipalti

4.Influencer Hero

5.Grin

+3 more

“best workflow for tracking and paying creators based on how their videos perform”

2/4 platforms mentioned

Core

High-Growth Performance Marketing Manager · Head of Growth Marketing

ChatGPT

1.Lumanu

2.Aspire

3.Creator.co

4.Tipalti

5.Deel

+21 more

Claude

1.Integromat

2.Make.com

3.Notion

4.Tipalti

5.Zapier

+1 more

Gemini

1.Shopify

2.Everflow

3.Impact

4.Notion

5.Zapier

+7 more

AI Overviews

1.Modash

2.HypeAuditor

3.Sprinklr

4.Influencity

5.Impact

+1 more

“set up a system to pay international creators with just their email”

1/4 platforms mentioned

Core

ChatGPT

1.Tipalti

2.Lumanu

3.Deel

4.PayPal Payouts

5.Payoneer

+11 more

Claude

1.Wise

2.TransferWise

3.Zapier

4.Notion

5.Slack

+2 more

Gemini

1.Lumanu

2.Trolley

3.Payment Rails

4.Tipalti

5.Wise for Business

+5 more

AI Overviews

1.Wise

2.Wise Business

3.PayPal Payouts

4.Deel

5.Rise

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Top 5 Influencer Payout Platforms for 2026: Comparison Guide

lumanu.com

Web1 ref

5 Influencer Payment Platforms to Consider For Scale ...

meltwater.com

Web1 ref

How to Manage Influencer Payments - Lumanu

lumanu.com

Web1 ref

Top 10 Influencer Payment Platforms

influencer-hero.com

Web1 ref

25 Best Influencer Payment Tools for Stress-Free Payouts

hypeauditor.com

Web1 ref

Influencer Payment Guide: How Much to Pay Influencers in 2025

tipalti.com

Web1 ref

Automate Influencer Payments | Scale with Lumanu

lumanu.com

Web1 ref

14 Best Influencer Payment Platforms for Brand Managers

medianug.com

Web1 ref

How To Pay Influencers - An Ultimate Guide for 2025 - Collabstr

collabstr.com

Web1 ref

1099 for Foreign Contractors: When It's Not Required - Tipalti

tipalti.com

Web1 ref

International Contractor Payout Compliance: A 5‑Step Guide

trolley.com

Web1 ref

1099 for foreign contractors: Guide for US companies - Multiplier

usemultiplier.com

Web1 ref

Reporting payments to independent contractors - IRS

irs.gov

Gov1 ref

US Withholding Rules for Nonresident Alien Payments - BDO

bdo.com

Web1 ref

2026 Publication 15 - IRS.gov

irs.gov

Gov1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Grade.

Tipalti29 mentions

Wise27 mentions

Deel24 mentions

Stripe Connect22 mentions

Zapier20 mentions

Paypal18 mentions

Lumanu17 mentions

PayPal Payouts15 mentions

Payoneer13 mentions

QuickBooks12 mentions

Grade1 mention

Brand Identity

Brand Voice & Style

How AI perceives Grade's communication style and personality

Grade communicates with a direct, no-nonsense tone that speaks to busy professionals who value efficiency over fluff. The voice is confident and knowledgeable about the pain points of managing creator payments, using relatable scenarios and real numbers to build credibility. There's a startup energy—conversational yet professional—that makes complex financial operations feel approachable. The brand avoids corporate jargon in favor of clear, practical language that resonates with growth-minded teams.

Core Tone Traits

Direct & Practical

Gets straight to the point with actionable insights and clear value propositions

Confident & Knowledgeable

Speaks with authority on creator payments and contractor management based on real experience

Approachable & Conversational

Uses casual language and relatable examples without being unprofessional

Solution-Oriented

Focuses on solving problems rather than dwelling on pain points

Backing

Investors

Y Combinator

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.