What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Kanarys

Visibility55

Vibe97

Businesses/Human Resources Technology/Kanarys

AI Visibility & Sentiment

Kanarys

Kanarys is a workplace diversity, equity, and inclusion (DEI) technology company that helps organizations measure, analyze, and improve their workplace culture. They provide data-driven solutions to address multigenerational dynamics and foster inclusive environments.

Active Monitoring

kanarys.com

Human Resources Technology

AI Visibility Score

55/100

Moderate

Sentiment Score

97/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Kanarys today.

Kanarys has established itself as a premier recommendation for strategic DEI reporting across major LLMs, yet remains critically invisible within Google’s AI Overviews. While the brand dominates the 'Strategic CDO' persona with high-ranking mentions in Claude and ChatGPT, it fails to capture the technical 'Data-Driven People Analytics' segment, leaving a significant gap in its enterprise influence.

Value Proposition

Data-driven DEI solutions that help organizations understand and improve workplace culture through measurable insights and actionable strategies.

Overview

Mission

Empowering organizations to build more equitable and inclusive workplaces through data-driven insights and strategic guidance.

Products & Services

DEI Analytics PlatformWorkplace Culture AssessmentMultigenerational Workforce SolutionsDiversity Metrics & ReportingOrganizational Consulting

Current State

Visibility Landscape

A high-level view of how Kanarys performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini
Reputation Brand recognition & direct queries	70	72	62
Core Topics Product/service category queries	37	69	56
Growth Areas Adjacent, aspirational & visionary	19	44	38

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

Workday

81 mentions

Culture Amp

72 mentions

Diversio

51 mentions

Glint

48 mentions

Tableau

42 mentions

Syndio

39 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Kanarys's AI visibility.

Key Findings

Strength

Exceptional performance on Claude with a 69% mention rate and a strong 4.5 average position.

Strength

Authority leader for 'DEI Data & Strategic Reporting' queries, frequently securing the #1 spot on both ChatGPT and Claude.

Strength

High resonance with 'Strategic Chief Diversity Officer' and 'Enterprise HR Tech Specialist' personas, indicating strong alignment with executive-level DEI goals.

Recommended Actions

Execute an AI Overview (AIO) Optimization sprint targeting structured data and technical SEO.

A 0% mention rate in Google AI Overviews is a critical failure that prevents Kanarys from capturing high-intent search traffic at the top of the funnel.

Develop and publish deep-dive technical case studies focused on 'People Analytics' and API integrations.

The low 25% visibility with Data-Driven People Analytics Leads suggests AI models lack sufficient technical proof points to recommend Kanarys for data-heavy enterprise roles.

Create a content cluster specifically addressing 'Enterprise Culture Assessments for 1,000+ Employees'.

Kanarys is currently being out-maneuvered by Workday and Culture Amp in the enterprise-scale narrative, missing key mentions for large-scale deployment queries.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Workplace Culture Strategy & Assessment(3 queries)

“help me figure out why our employee engagement is low and what tools can help me fix it”

0/3 platforms mentioned

Adjacent

ChatGPT

1.WorkBoard

2.15Five

3.Lattice

4.Culture Amp

5.BetterUp

+15 more

Claude

1.Lattice

2.Culture Amp

3.Leapsome

4.15Five

5.Qualtrics EmployeeXM

+16 more

Gemini

1.Culture Amp

2.Lattice

3.TinyPulse

4.Bonusly

5.Guusto

+10 more

“how do I run a workplace culture assessment for a 1000 person company”

3/4 platforms mentioned

Core

The Strategic Chief Diversity Officer · Chief Diversity Officer (CDO)

ChatGPT

1.Qualtrics XM

2.Perceptyx

3.Kanarys

4.Diversio

5.Glint

+1 more

Claude

1.Kanarys

2.Diversio

3.Paradigm

4.Workday Peakon

5.Medallia

+5 more

Gemini

1.Culture Amp

2.Kanarys

3.Diversio

4.Pulsely

5.Qualtrics

+1 more

AI Overviews

1.BDO USA

2.OCAI (Organizational Culture Assessment Instrument)

3.Denison Organizational Culture Survey

4.Business Needs Score (BNS)

5.AIHR

+4 more

“make me a plan to improve company culture that actually uses data instead of just vibes”

3/4 platforms mentioned

Core

The Strategic Chief Diversity Officer · Chief Diversity Officer (CDO)

ChatGPT

1.Kanarys

2.Diversio

3.Visier People Analytics

4.Snowflake

5.Tableau

+7 more

Claude

1.Inclusion Score

2.Kanjoya

3.Microsoft Viva Insights

4.Cognitive Talent Solutions

5.TrustSphere

8.Kanarys

+13 more

Gemini

1.Slack

2.Teams

3.TrustSphere

4.Humanyze

5.Perceptyx

9.Kanarys

+4 more

AI Overviews

1.Ibex Tactics

2.Viva - Executive Assistants

3.SurveyMonkey

4.Culture Amp

5.Bonusly

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

disco.co

Web1 ref

The Best Diversity Hiring Analytics Platform of 2026 - MokaHR

mokahr.io

Web1 ref

Diversity Equity and Inclusion (DEI) Tech Tools - Gartner

gartner.com

Web1 ref

Best Nonprofit Diversity, Equity, and Inclusion (DEI) Analytics ...

sourceforge.net

Web1 ref

7 Best AI Tools for DEI Programs to Enhance Diversity and Inclusion ...

disco.co

Web1 ref

18 Diversity Equity and Inclusion (DEI) tech tools for the workplace

techtarget.com

Web1 ref

DEI Benchmarking to Achieve Diversity Goals - Lightcast

lightcast.io

Web1 ref

15 DEI Metrics To Track DEI Program Success - SurveyMonkey

surveymonkey.com

Web1 ref

Diversity and inclusion software for 2025: 6 best options

powertofly.com

Web1 ref

Which Technology Tools Are Most Effective for Streamlining DEI ...

womentech.net

Web1 ref

Top Diversity, Equity, and Inclusion (DEI) Analytics Software in 2026

slashdot.org

Web1 ref

Top 7 Tips for Managing a Multigenerational Workforce

blog.workday.com

Web1 ref

A Guide to Multigenerational Office Design - MiEN Company

miencompany.com

Web1 ref

A Guide to Leading an Effective Multi-Generational Workforce

shrm.org

Web1 ref

How to Create a Multigenerational Workplace - Gensler

gensler.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Kanarys.

Workday81 mentions

Culture Amp72 mentions

Kanarys72 mentions

Diversio51 mentions

Glint48 mentions

Tableau42 mentions

Syndio39 mentions

Slack37 mentions

Peakon32 mentions

Visier32 mentions

Qualtrics EmployeeXM27 mentions

Brand Identity

Brand Voice & Style

How AI perceives Kanarys's communication style and personality

Kanarys communicates with a thoughtful, professional tone that balances data-driven expertise with genuine care for workplace equity. Their voice is educational and solution-oriented, addressing complex workplace dynamics with clarity and actionable insights. They position themselves as trusted advisors who understand the nuances of organizational culture and generational differences.

Core Tone Traits

Thoughtful & Insightful

Approaches complex workplace topics with depth and consideration

Data-Driven & Analytical

Grounds recommendations in measurable outcomes and research

Inclusive & Empathetic

Demonstrates genuine understanding of diverse perspectives

Professional & Authoritative

Speaks with expertise while remaining accessible

Backing

Investors

Blue Moon

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.