What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

LastPass

Visibility28

Vibe19

Businesses/Cybersecurity/LastPass

AI Visibility & Sentiment

LastPass

LastPass is a pioneer in the password management industry that has evolved into a Secure Access Essentials provider. It offers a cloud-based platform for individuals and businesses to generate, store, and manage credentials alongside identity security tools.

Active Monitoring

lastpass.com

Cybersecurity

AI Visibility Score

28/100

Low

Sentiment Score

19/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe LastPass today.

LastPass faces a significant visibility gap in the AI-driven buyer journey, remaining almost entirely dependent on ChatGPT while losing critical mindshare to competitors like Bitwarden and 1Password. While the brand maintains a stable footprint in consumer-focused password management queries, it is failing to establish authority within the enterprise SaaS security and small business decision-making landscape.

Value Proposition

LastPass provides a simplified, high-visibility solution for managing passwords and mitigating shadow IT and unsanctioned AI tool usage without the complexity of a full-scale enterprise security stack.

Overview

Mission

We simplify security for everyone, everywhere.

Products & Services

LastPass Premium/FamiliesLastPass BusinessBusiness Max (SaaS Monitoring and Protect)LastPass Authenticator

Current State

Visibility Landscape

A high-level view of how LastPass performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	63	10	19	24
Core Topics Product/service category queries	18	0	0	0
Growth Areas Adjacent, aspirational & visionary	0	0	0	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

Bitwarden

69 mentions

1Password

65 mentions

Keeper

31 mentions

NordPass

26 mentions

Okta

23 mentions

Proton Pass

21 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve LastPass's AI visibility.

Key Findings

Strength

Consistent presence in ChatGPT for core password management and family plan queries

Strength

Strong performance in enterprise-specific password manager integration searches

Strength

High brand awareness and factual recognition in direct 'vibe check' inquiries across Claude, Gemini, and AI Overviews

Recommended Actions

Implement a targeted content strategy for Small Business and Enterprise SaaS security queries.

The data shows zero mentions for small business security requests, a critical segment currently favoring competitors who are effectively capturing this intent.

Launch an AI-focused trust and transparency initiative tailored to privacy-conscious users.

Negative sentiment among privacy-focused personas suggests that AI models are pulling unfavorable legacy narratives that need to be countered with current, transparent security documentation.

Diversify visibility optimization beyond ChatGPT to prioritize Claude and AI Overviews.

Over-reliance on ChatGPT creates a fragile visibility profile; diversifying across platforms will provide a more resilient presence in the evolving AI search ecosystem.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Secure Credentials And Password Management(3 queries)

“what's the best password manager that has a good family plan for five people”

1/4 platforms mentioned

Core

ChatGPT

1.1Password Families

2.Bitwarden Families

3.1Password

4.LastPass Families

5.Dashlane Friends & Family

+5 more

Claude

1.RoboForm

2.Secfault Security

3.NordPass

4.1Password

5.Keeper

+1 more

Gemini

1.1Password

2.Bitwarden

3.Dashlane

AI Overviews

1.1Password Families

2.1Password

3.Netflix

4.Bitwarden Families

5.Bitwarden

+5 more

“i need a password manager that actually works across all my mobile devices and browsers, what should i get”

1/4 platforms mentioned

Core

The Security-Conscious Office Manager · Office Manager

ChatGPT

1.Bitwarden

2.1Password

3.Dashlane

4.LastPass

Claude

1.NordPass

2.RoboForm

3.Keeper

Gemini

1.1Password

2.Bitwarden

3.Keeper Security

AI Overviews

1.Bitwarden

2.1Password

3.NordPass

4.Proton Pass

“best apps for 2fa that aren't just google authenticator”

1/4 platforms mentioned

Adjacent

The Security-Conscious Office Manager · Office Manager

ChatGPT

1.Authy

2.Duo Mobile

3.Duo Security

4.Microsoft Authenticator

5.Azure AD

12.LastPass Authenticator

+8 more

Claude

1.Authy

2.Twilio

3.Microsoft Authenticator

4.2FAS

5.Apple Watch

+2 more

Gemini

1.1Password

2.Bitwarden

3.Dashlane

AI Overviews

1.Google Authenticator

2.Ente Auth

3.2FAS

4.Bitwarden Authenticator

5.Aegis Authenticator

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Pricing

1password.com

Web1 ref

Pricing

bitwarden.com

Web1 ref

Family Password Manager

lastpass.com

Web1 ref

Dashlane Expands Coverage For Personal Plans

dashlane.com

Web1 ref

158 How Much Is Keeper

help.keeper.io

Web1 ref

Pass Family Plan

proton.me

Web1 ref

Proton Pass Review Pros And Cons Features Ratings Pricing And More

techradar.com

Web1 ref

The Best Password Managers for Families in 2026 | Security.org

security.org

Web1 ref

The Best Password Managers for Families of 2026 | Password Manager

passwordmanager.com

Web1 ref

5 Best Family Password Managers in 2026: Secure + Intuitive

safetydetectives.com

Web1 ref

The Best Family Password Managers for 2026

cyberinsider.com

Web1 ref

Best Password Managers for Families in 2026

cybernews.com

Web1 ref

The Best Password Managers for Families 2026

allaboutcookies.org

Web1 ref

5 Best family password managers for households

us.norton.com

Web1 ref

Best password manager of 2026 - Security

techradar.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of LastPass.

Bitwarden69 mentions

1Password65 mentions

Keeper31 mentions

NordPass26 mentions

Okta23 mentions

Proton Pass21 mentions

LastPass21 mentions

Dashlane20 mentions

RoboForm19 mentions

YubiKey14 mentions

Torii12 mentions

Brand Identity

Brand Voice & Style

How AI perceives LastPass's communication style and personality

LastPass communicates with a balance of authoritative expertise and reassuring simplicity. As a leader in cybersecurity, the brand adopts a professional, trustworthy, and proactive tone that aims to demystify complex security concepts. It speaks directly to the user's pain points—the frustration of password management—with a helpful, solution-oriented approach that emphasizes ease of use, reliability, and the peace of mind that comes with robust, zero-knowledge protection.

Core Tone Traits

Authoritative & Expert

Positions the brand as a reliable, long-standing pioneer in the cybersecurity space.

Reassuring & Trustworthy

Focuses on transparency, security audits, and the zero-knowledge model to build user confidence.

Simple & Accessible

Breaks down complex technical security features into easy-to-understand benefits for everyday users.

Proactive & Solution-Oriented

Focuses on solving problems like password fatigue and shadow IT with actionable, efficient tools.

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 13, 2026.