Asana is a cloud-based work management platform that brings people and AI together to plan, track, and deliver work faster. The platform enables teams across marketing, operations, IT, and leadership to collaborate effectively, manage projects, and connect individual work to company-wide goals.
The only work management platform built for scale that combines human collaboration with AI to provide clarity, accountability, and the ability to connect strategic goals to everyday work across entire organizations.
AI Visibility Score
Asana has an AI visibility score of 80/100, rated as excellent. This score reflects how often and how prominently Asana appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Asana has achieved dominant AI visibility by effectively capturing the 'AI-first' narrative, consistently securing the #1 spot for workflow automation and strategic execution across ChatGPT, Claude, and Gemini. While it outperforms heavyweights like Jira and Monday.com in high-growth operations categories, a distinct visibility chasm exists within technical IT leadership queries where its authority notably wavers.
Strengths
- Unrivaled performance in 'AI-Powered Workflow Automation' queries, frequently holding the #1 rank across all major LLMs.
- Exceptional resonance with Efficiency-Driven Operations VPs, achieving an elite average position of 2.8.
- Perfect 'Brand Vibe Check' scores (#1 across all platforms), indicating a strong and consistent brand identity in AI training sets.
- High mention rates (98%) on Claude and Gemini, outperforming competitors in conversational reliability.
Visibility Gaps
- Significant visibility drop-off for the Scalability-Focused IT Director persona, with average rankings falling to 7.3.
- Volatility in 'Enterprise Trust & Tool Evaluation' queries, where positions fluctuate wildly from #1 to as low as #21 on Gemini.
- Inconsistent performance in Public Sector and FedRAMP compliance queries on Claude and Gemini compared to stronger AIOverviews results.
Competitors in AI Recommendations
- Jira: 94 mentions
- Monday.com: 91 mentions
- ClickUp: 65 mentions
- Wrike: 62 mentions
- Smartsheet: 62 mentions
- Salesforce: 52 mentions
- Slack: 47 mentions
- Atlassian: 47 mentions
- Adobe Creative Cloud: 39 mentions
- Microsoft Project: 33 mentions
- Microsoft 365: 32 mentions
- Zapier: 31 mentions
- Trello: 31 mentions
- Teams: 30 mentions
- Power BI: 27 mentions
Categories: Software