What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Hex

Visibility77

Vibe99

Businesses/Software/Hex

AI Visibility & Sentiment

Hex

Hex is an AI-powered data platform that enables teams to explore, analyze, and visualize data through agentic notebooks, conversational analytics, and collaborative workspaces. It brings together SQL, Python, and AI capabilities to make data accessible to both technical and non-technical users.

Active Monitoring

hex.tech

Software

AI Visibility Score

77/100

Good

Sentiment Score

99/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Hex today.

Hex has achieved a dominant position as the preferred platform for BI transformation and advanced AI-assisted data science, consistently outperforming legacy incumbents like Tableau and Snowflake in recommendation rankings. While the brand is nearly ubiquitous for technical personas using Claude and Gemini, a critical visibility gap exists in non-technical data democratization queries that could hinder broad enterprise adoption.

Value Proposition

Hex combines the power of AI with collaborative data notebooks to help anyone on a team explore and analyze data using natural language, SQL, or Python—all in one integrated workspace.

Overview

Mission

To help companies of all sizes do more with their data by making data exploration accessible to everyone, regardless of technical proficiency.

Products & Services

Agentic data notebooksConversational analytics (Threads)Context Studio for semantic modelsData apps and dashboardsSQL and Python workspace

Current State

Visibility Landscape

A high-level view of how Hex performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	72	79	76	79
Core Topics Product/service category queries	0	53	50	70
Growth Areas Adjacent, aspirational & visionary	—	90	44	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Snowflake

39 mentions

Tableau

24 mentions

dbt

21 mentions

ThoughtSpot

21 mentions

Databricks

19 mentions

Deepnote

19 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Hex's AI visibility.

Key Findings

Strength

Unrivaled performance with the BI Transformation Leader persona, achieving a 100% mention rate and an elite 2.3 average position.

Strength

Top-tier authority in 'Advanced AI-Assisted Data Science' queries, securing the #1 spot on Claude and #2 on ChatGPT, Gemini, and AIOverviews.

Strength

Exceptional visibility on Claude (80% mention rate, 2.9 avg pos), where it is frequently recommended as a primary alternative to legacy tools.

Recommended Actions

Develop and publish high-authority documentation focused on natural language querying (NLQ) for non-technical personas.

Hex is currently invisible for 'Democratizing Data Access' queries on ChatGPT, which is a primary entry point for business-side decision-makers.

Increase technical mentions and case studies within high-authority data community forums and GitHub repositories.

Hex's lower performance on ChatGPT compared to Claude suggests a need for more diverse technical training data to boost its mention rate and average position.

Optimize enterprise security and collaboration pages for 'Trust and Governance' keywords to improve AIOverviews positioning.

Current AIOverviews rankings for enterprise trust (pos 13/14) lag behind the brand's general performance, potentially stalling high-value contract wins.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Modernizing Data Workflows(3 queries)

“recommend some modern alternatives to tableau or mode for a data team that needs better collaboration”

2/4 platforms mentioned

Core

ChatGPT

1.Tableau

2.Mode

3.Looker

4.LookML

5.dbt

13.Hex

+26 more

Claude

1.Looker

2.Google Cloud

3.Metabase

4.Sigma Computing

5.Apache Superset

+2 more

Gemini

1.Tableau

2.Mode

3.ThoughtSpot

4.SpotIQ

5.Sigma Computing

+5 more

AI Overviews

1.Count

2.Hex

3.Sigma Computing

4.Snowflake

5.BigQuery

+7 more

“we're moving off legacy tools, what are the best platforms right now that combine sql and python for analysts?”

3/3 platforms mentioned

Core

The Code-First Data Scientist · Senior Data Scientist

Claude

1.Snowflake

2.Hex

3.Google Docs

4.Git

5.pandas

+10 more

Gemini

1.Python

2.Pandas

3.Scikit-learn

4.Snowflake

5.Hex

+8 more

AI Overviews

1.Hex

2.Databricks

3.Deepnote

4.Snowflake Notebooks

5.Mode Analytics

+3 more

“build me a tech stack for a 10-person data team that wants to use ai to speed up analysis”

2/3 platforms mentioned

Aspirational

The Code-First Data Scientist · Senior Data Scientist

Claude

1.Hex

2.Snowflake

3.VS Code

4.Jupyter

5.Pylance

+23 more

Gemini

1.Snowflake

2.dbt

3.Prefect

4.Apache Airflow

5.VS Code

7.Hex

+19 more

AI Overviews

1.Alation

2.Snowflake

3.Cortex

4.Databricks

5.Zerve AI

+9 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

count.co

Web1 ref

Querio.ai

querio.ai

Web1 ref

30 Best BI Tools: Ranked, Reviewed and Summarized (2026)

holistics.io

Web1 ref

10 Best Business intelligence Tools for Collaborative Data ...

count.co

Web1 ref

10 Best Alternatives to Tableau for 2025 - Sigma Computing

sigmacomputing.com

Web1 ref

Top Business Intelligence Tools in 2026: A Practical Buyer's ...

ovaledge.com

Web1 ref

Top 5 AI Tools for Data Visualization to Consider in 2026 - ThoughtSpot

thoughtspot.com

Web1 ref

Best Alternatives To Tableau: A Fact-Based Comparison Matrix (2026)

holistics.io

Web1 ref

2025’s Top Business Intelligence Software: Maximize Data Insights ...

sigmacomputing.com

Web1 ref

Best Data Analysis Tools for Teams: Collaboration, Versioning ...

querio.ai

Web1 ref

Choosing the Right BI Tool in 2026: A Practical Guide for ...

nockpoint.com

Web1 ref

Tableau Alternatives: Visual Data Analysis Tools for Every Budget

querio.ai

Web1 ref

Top 12 Tableau Competitors in 2025 - Lumi AI

lumi-ai.com

Web1 ref

Top BI Tools 2026: Best Business Intelligence Platforms Guide

sranalytics.io

Web1 ref

11 Best Tableau Competitors and Alternatives I Tested in 2025

julius.ai

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Hex.

Snowflake39 mentions

Hex38 mentions

Tableau24 mentions

dbt21 mentions

ThoughtSpot21 mentions

Databricks19 mentions

Deepnote19 mentions

Jupyter16 mentions

Looker14 mentions

BigQuery14 mentions

Mode13 mentions

Brand Identity

Brand Voice & Style

How AI perceives Hex's communication style and personality

Hex communicates with a confident, technically sophisticated voice that remains approachable and human. The brand balances deep data expertise with accessibility, using clear language to explain complex concepts. There's an underlying enthusiasm for making data work easier, paired with credibility from serving top-tier companies. The tone is modern and forward-thinking, emphasizing AI capabilities without being overly hyped.

Core Tone Traits

Technically confident

Speaks with authority on data topics while remaining accessible to varied skill levels

Approachable and human

Uses conversational language and avoids jargon-heavy communication

Innovation-forward

Emphasizes AI and cutting-edge capabilities with genuine excitement

Customer-centric

Frequently highlights real user outcomes and testimonials

Backing

Investors

Sequoia

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.