Braintrust is an AI-powered recruitment platform that automates hiring through conversational video interviews, helping companies reduce costs, eliminate bias, and identify top talent faster. Their flagship product, Braintrust AIR (AI Interviewer), conducts and grades candidate interviews at scale.
10x your team's productivity and reduce time-to-hire by over 50% with AI-powered video interviews that eliminate bias, save up to 80% on interview costs, and deliver objective candidate scorecards instantly.
AI Visibility Score
Braintrust has an AI visibility score of 15/100, rated as invisible. This score reflects how often and how prominently Braintrust appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Braintrust is currently suffering from a severe visibility gap, appearing in less than 10% of critical category searches while competitors like HireVue and Paradox dominate the AI narrative. While the brand maintains a high-authority #1 position in Claude when specifically queried about DEI and brand identity, it is almost entirely excluded from high-volume hiring and global expansion discussions where its target audience is actively seeking solutions.
Strengths
- Secured a #1 ranking on Claude for category evaluation and trust queries.
- Demonstrates strongest resonance with the DEI Strategy Lead persona, achieving a 17% mention rate.
- Maintains a perfect #1 position across all platforms for direct brand-specific 'vibe check' queries.
Visibility Gaps
- Complete absence from Google Gemini across all 15 tested queries.
- Zero visibility in high-volume retail and healthcare recruitment queries, where competitors like Paradox and Olivia have established clear leadership.
- Total failure to appear in global expansion and workforce compliance searches, leaving the Brazil and Europe talent markets to competitors.
Competitors in AI Recommendations
- HireVue: 38 mentions
- Paradox: 32 mentions
- Olivia: 25 mentions
- Pymetrics: 18 mentions
- Greenhouse: 17 mentions
- Workday: 17 mentions
- Spark Hire: 12 mentions
- iCIMS: 12 mentions
- GoodTime: 12 mentions
- Workable: 12 mentions
- Textio: 12 mentions
- Bullhorn: 11 mentions
- Lever: 10 mentions
- Checkr: 10 mentions
- Harver: 9 mentions
Categories: Human Resources Technology
Tags: Startups