What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Frameplay

Visibility48

Vibe85

Businesses/Advertising Technology/Frameplay

AI Visibility & Sentiment

Frameplay

Frameplay is an award-winning marketing technology company that pioneered intrinsic in-game advertising, enabling brands to seamlessly integrate ads within video game environments. They connect advertisers with gaming audiences at scale while helping game developers monetize without compromising player experience.

Active Monitoring

frameplay.com

Advertising Technology

AI Visibility Score

48/100

Moderate

Sentiment Score

85/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Frameplay today.

Frameplay dominates in high-intent, consultative searches where media buyers seek strategic clarity, yet the brand remains paradoxically silent in crucial technical discovery phases. While the enterprise audience clearly recognizes Frameplay as a top-tier industry authority, there is a significant friction point where the brand fails to appear for developers and studios actively seeking monetization SDKs.

Value Proposition

Intrinsic in-game advertising that delivers 33x the minimum viewability standard, reaching 3.3 billion global gamers in brand-safe, premium environments at a fraction of standard media costs

Overview

Mission

Inspire and contribute to creating environments in which brands can make lasting connections with customers while enhancing consumer experiences and game creators' work.

Products & Services

Intrinsic in-game advertising platform for advertisersSDK for game developers to monetize gamesProgrammatic ad exchange (Frameplay Exchange)Campaign measurement and attribution toolsBrand lift studies and audience insights

Current State

Visibility Landscape

A high-level view of how Frameplay performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	55	46	62	34
Core Topics Product/service category queries	—	—	—	—
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

—

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Anzu

68 mentions

Bidstack

56 mentions

ironSource

40 mentions

DoubleVerify

33 mentions

IAS

32 mentions

Unity Ads

31 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Frameplay's AI visibility.

Key Findings

Strength

Commanding presence with Enterprise Media Buyers (81% mention rate) who view Frameplay as a preferred partner for sophisticated in-game advertising.

Strength

High visibility in Gemini and Google AI Overviews when addressing strategic queries about brand-safe, non-interruptive advertising.

Strength

Consistently captures the #1 position in 'brand vibe check' queries, demonstrating strong brand equity and clear value proposition articulation.

Recommended Actions

Develop and syndicate whitepapers focused on technical SDK integration and indie monetization metrics.

The current gap in developer-focused queries represents a direct loss of potential partnership revenue to competitors who are currently answering these technical questions.

Optimize content for 'proving ad efficacy' and 'running brand lift studies' in gaming.

High-intent media buyers are currently searching for these metrics, and dominating this search results page is essential to converting leads at the top of the funnel.

Expand technical SEO strategy to address the indie game founder persona directly.

While current enterprise performance is strong, diversifying the audience reach through founder-centric content will build long-term market resilience.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Reaching Gamers Without Annoying Them(2 queries)

“how to advertise in video games without interrupting the gameplay”

1/4 platforms mentioned

Core

ChatGPT

1.Anzu.io

2.Bidstack

3.Admix

4.Unity Ads

5.AppLovin

+4 more

Claude

No brands listed

Gemini

1.Anzu

2.Bidstack

3.Football Manager

4.Frameplay

5.Gadsme

+6 more

AI Overviews

1.CPMStar

2.Viant Technology LLC

3.Twitch

4.Amazon Ads

5.Anzu

+2 more

“best way to run brand ads inside popular mobile and pc games that players won't hate”

2/4 platforms mentioned

Core

ChatGPT

1.Unity Ads

2.ironSource

3.AdMob

4.AppLovin MAX

5.Anzu.io

7.Frameplay

+12 more

Claude

1.Nike

2.Red Bull

3.Zynga

4.Studio E

5.Balenciaga

16.Frameplay

+18 more

Gemini

1.Unity Ads

2.Google AdMob

3.AppLovin

4.Anzu

5.Gadsme

+6 more

AI Overviews

1.AppSamurai

2.Anzu.io

3.Google AdMob

4.Microsoft Advertising

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

In-game advertising - Wikipedia

en.wikipedia.org

Wiki1 ref

In-game advertising is a key monetization strategy in mobile and video games, but poorly integrated ads can disrupt gameplay and alienate players. For the Head of Design to collaborate effectively with the Pay-Per-Click (PPC) team and ensure in-game ads maintain a seamless user experience, strategic alignment around player engagement, design consistency, and data-driven optimization is critical. This guide outlines practical steps to integrate ads smoothly without breaking immersion or frustrating users, ma

zigpoll.com

Web1 ref

How Can I Ensure My In-Game Ads Don’t Disrupt Gameplay

thegamemarketer.com

Web1 ref

Designing Non-Intrusive In-Game Ads: Best Practices for Mobile Game Monetization

pubscale.com

Web1 ref

Top in-game advertising formats for marketers | Microsoft Advertising

activisionblizzardmedia.com

Web1 ref

In-Game Advertising: How Brands Can Connect with Gamers Naturally - BidsCube

bidscube.com

Web1 ref

Advertising in Video Games: Your Guide to Ad Success

resources.disqo.com

Web1 ref

Best Practices for Integrating Ads Without Distracting Players

moldstud.com

Web1 ref

In-Game Advertising: Engage Gamers Without Disrupting Play

theremnantagency.com

Web1 ref

Gaming Ads: Boosting Brand Engagement In-Game | Viant

viantinc.com

Web1 ref

AUZIYQFfwpMDkVPMg78KemUf T Np GbSchq6I JdOTgnNwJybOuqdflN2iOYZE3Egzfhln8DteCEzoSWsvCDDxFtpT VFpyohZdP1BMZpL0osPGVPBdC1hoKXOCdhtcJBuwrT Rmd18kYDk Uv4UAqH 6qRDj OqcsowDgf6OYhNqc0vGDb1cInsNXZf7yfwQ==

vertexaisearch.cloud.google.com

Web1 ref

AUZIYQHOF XgZ9r4P4V1yPLnnIiqtBb3Dt6s88f1j W9hCodwDP0v 8qEMnljseW2zMFXtkcGYy 8FQQCkWLQDy5b2zwRC0fTro04cJlPAwLulSAFfE Kxxkzj5h Xr0SXnmSi9SmX CC9LGTt A3C3doiCdOaNWvDx6pBjr

vertexaisearch.cloud.google.com

Web1 ref

AUZIYQHuijzRy0TihhoGIabAsMd2SiFxC3rW0wqn7q2eQuCPzN0OL54uP7lLz67hGA2Folm4EBUpee6b8XI6Qi7Srt1HWDqjdpFMmnZxYVCHrbxultxALwRhK7FXdIgIcEPhwXKf4N9InLD OFLmJx5ISbxWJ4UZ8Nl2WIiRlgBceJUKxNtIpWHJFbBr8MsafcM=

vertexaisearch.cloud.google.com

Web1 ref

AUZIYQF Z3t3 Hoxl6XrFR9Fv3BidGG9EQbaNSFYaCigxuu7tiBpJEJiQ0VSTQ5VWe534GEX3ePKsB9vgOJkJfXB 6fIQmOmknp1ucIhXcSW9BdYymUBTfNAfG5y05trt7VbOACmyEdpg82jdEIim CLeqFpRQ==

vertexaisearch.cloud.google.com

Web1 ref

Top in-game advertising formats for marketers

about.ads.microsoft.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Frameplay.

Anzu68 mentions

Frameplay61 mentions

Bidstack56 mentions

ironSource40 mentions

DoubleVerify33 mentions

IAS32 mentions

Unity Ads31 mentions

AppLovin28 mentions

Kantar27 mentions

Unity LevelPlay26 mentions

Anzu.io24 mentions

Brand Identity

Brand Voice & Style

How AI perceives Frameplay's communication style and personality

Frameplay communicates with confident expertise and industry authority while maintaining an approachable, playful tone that reflects their gaming roots. Their voice balances data-driven credibility with accessible language, using gaming terminology naturally. They position themselves as innovative pioneers who understand both the advertising and gaming worlds, speaking to sophisticated B2B audiences without being overly corporate or stiff.

Core Tone Traits

Confidently Innovative

Positions themselves as pioneers and game-changers in the industry with bold claims backed by data

Playfully Professional

Uses gaming references and playful language while maintaining B2B credibility

Data-Driven Authority

Leads with impressive statistics and research to establish expertise

Collaborative Partner

Emphasizes working together with advertisers and developers rather than selling to them

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 4, 2026.