What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Sharethrough

Visibility30

Vibe95

Businesses/Advertising Technology/Sharethrough

AI Visibility & Sentiment

Sharethrough

Sharethrough is an advertising technology platform that maximizes user attention and performance through research-backed ad enhancements. Now merged with Equativ, they provide omnichannel ad solutions for publishers and advertisers while pioneering sustainability in digital advertising with carbon-neutral campaign options.

Active Monitoring

sharethrough.com

Advertising Technology

AI Visibility Score

30/100

Low

Sentiment Score

95/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Sharethrough today.

Sharethrough has established itself as the definitive authority in the sustainable advertising niche, consistently securing the #1 rank across ChatGPT, Claude, and Gemini for green PMP and carbon-neutral strategy queries. While this specialized dominance is a significant competitive advantage, the brand faces a critical visibility hurdle in AI Overviews and broader programmatic trust evaluations where legacy competitors like Magnite currently maintain a stronger foothold.

Value Proposition

Unique proprietary technology that automatically enhances all standard ad formats with research-backed improvements, delivering 91% more attention while offering industry-leading sustainability solutions including GreenPMPs for carbon-neutral advertising.

Overview

Mission

A mission to help the independent web grow and thrive by building a sustainable advertising ecosystem for journalists, content creators and app developers.

Products & Services

Ad Enhancements (Dynamic Video Captions, CTV Sports Ticker, Display Countdown)GreenPMPs™ and GreenPMP+™ sustainable advertising solutionsSmartSuite™ Technology for publishersInventory Curation and Private MarketplacesNative Advertising Platform

Current State

Visibility Landscape

A high-level view of how Sharethrough performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	22	41	39	29
Core Topics Product/service category queries	18	41	26	15
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Magnite

62 mentions

Scope3

51 mentions

TripleLift

49 mentions

PubMatic

46 mentions

Index Exchange

43 mentions

OpenX

33 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Sharethrough's AI visibility.

Key Findings

Strength

Unmatched dominance in sustainability queries, frequently capturing the #1 position on Claude and Gemini for 'green PMPs' and 'carbon footprint reduction'.

Strength

High resonance with the Data-Driven Programmatic Trader persona, achieving a 67% mention rate.

Strength

Exceptional performance in Publisher Yield Optimization queries, with #1 rankings across ChatGPT and Claude for ad placement enhancement tools.

Recommended Actions

Execute a technical content strategy specifically targeting AI Overviews for 'Attention' and 'CTV' keywords.

A 17% mention rate in AI Overviews is a significant vulnerability; capturing the #1 spot here for 'live sports CTV' would displace competitors and drive high-intent traffic.

Deploy specialized landing pages and structured data that link 'Green PMPs' directly to 'Yield Optimization'.

The data shows Sharethrough wins on both topics separately, but linking them will solidify the brand as a performance-first sustainability partner in LLM training sets.

Increase share-of-voice in 'AdTech Partner Trust' queries by securing mentions in broader programmatic category reviews.

Competitors like Magnite have nearly double the mentions in trust-based queries; Sharethrough needs to move beyond its 'niche' status into the 'premium leader' tier.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Sustainable Media Buying And Green Advertising(3 queries)

“how do i build a carbon-neutral digital marketing strategy, what partners or platforms should i use?”

2/4 platforms mentioned

Adjacent

ChatGPT

1.Watershed

2.Plan A

3.Persefoni

4.Scope3

5.Cedara

+24 more

Claude

1.Website Carbon Calculator

2.Ecograder

3.Scope3

4.Cedara

5.GreenGeeks

13.Sharethrough

+17 more

Gemini

1.Wholegrain Digital

2.Scope3

3.Good-Loop

4.GreenGeeks

5.Kinsta

9.Sharethrough

+9 more

AI Overviews

1.Campfire Consulting

2.GreenGeeks

3.Kualo

4.DreamHost

5.EcoSend

+10 more

“make me a list of ad tech platforms that offer green PMPs or sustainable inventory options.”

4/4 platforms mentioned

Core

The Sustainability-Focused Media Director · Media Director

ChatGPT

1.PubMatic

2.Scope3

3.Magnite

4.Magnite Access

5.SpringServe

9.Equativ

+16 more

Claude

1.Sharethrough

2.Scope3

3.Green Media Product (GMP)

4.Pubmatic

5.OpenWrap

+14 more

Gemini

1.Scope3

2.Impact+

3.Green Media Products

4.OpenX

5.Green Path

+11 more

AI Overviews

1.Sharethrough

2.GreenPMPs™

3.Scope3

4.Equativ

5.GreenPMPs™

+16 more

“how can i reduce the carbon footprint of my programmatic ad spend without losing performance?”

3/4 platforms mentioned

Core

The Data-Driven Programmatic Trader · Senior Programmatic Trader

ChatGPT

1.Scope3

2.Cedara

3.AdGreen

4.Sharethrough

5.GreenPMP

+7 more

Claude

1.The Trade Desk

2.Sharethrough

3.TripleLift

4.Good-Loop

5.Scope3

+5 more

Gemini

1.The Trade Desk

2.RED

3.DV360

4.Jounce Media

5.Scope3

8.Sharethrough

+6 more

AI Overviews

1.illumin

2.Digilant

3.ConnectAd

4.Campfire Consulting

5.Centre for Social Innovation

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Website Carbon Calculator

websitecarbon.com

Web1 ref

AdGreen

adgreen.tv

Web1 ref

In today’s digital ecosystem, carbon neutral campaigns ... - Zigpoll

zigpoll.com

Web1 ref

8 Tools To Help You Run A Sustainable Online Business

theecocollab.com.au

Web1 ref

In today’s digital ecosystem, carbon neutral campaigns ... - Zigpoll

zigpoll.com

Web1 ref

The world's first carbon-neutral marketing automation platform

dotdigital.com

Web1 ref

The Rise of Green Media: How Brands Can Embrace Sustainable ...

campfire.consulting

Web1 ref

The 7 Best Carbon-Neutral Website Hosting Platforms

leafscore.com

Web1 ref

Looking at the Carbon Footprint of Digital Marketing Tactics

lob.com

Web1 ref

6 Best Green Web Hosting Services – Most Reliable in 2026

websiteplanet.com

Web1 ref

Sustainable Advertising Strategies That Drive Real Results

slate.com

Web1 ref

Comparing Green Hosting Providers: Sustainable Web ...

bioscore.com

Web1 ref

Corp ESG Initiatives | The top 6 Sustainability Marketing Agencies

echo-factory.com

Web1 ref

5 Digital Sustainability Strategies to Reduce Environmental ...

salesforce.com

Web1 ref

Green Web Hosting Companies - Top, Eco-Friendly Website Hosts

goodtechguide.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Sharethrough.

Magnite62 mentions

Sharethrough59 mentions

Scope351 mentions

TripleLift49 mentions

PubMatic46 mentions

Index Exchange43 mentions

OpenX33 mentions

The Trade Desk29 mentions

Innovid27 mentions

Outbrain25 mentions

Nativo23 mentions

Brand Identity

Brand Voice & Style

How AI perceives Sharethrough's communication style and personality

Sharethrough communicates with a confident, data-driven voice that balances technical expertise with accessibility. Their tone is professional yet forward-thinking, frequently citing research statistics and performance metrics to support claims. They position themselves as industry pioneers, particularly in sustainability, while maintaining an approachable demeanor through testimonials and clear explanations of complex ad tech concepts.

Core Tone Traits

Data-Driven & Research-Backed

Consistently supports claims with specific statistics and research findings

Industry Pioneer

Positions as a leader and innovator, especially in sustainability and ad enhancements

Professional yet Accessible

Explains complex ad tech concepts in clear, understandable terms

Results-Oriented

Focuses on measurable outcomes like attention, brand lift, and conversions

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 23, 2026.

Explore Advertising Technology

Sharethrough (Equativ)

36/100

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Frequently asked questions

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AI Visibility Score

Sharethrough has an AI visibility score of 43/100, rated as moderate. This score reflects how often and how prominently Sharethrough appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Unmatched dominance in sustainability queries, frequently capturing the #1 position on Claude and Gemini for 'green PMPs' and 'carbon footprint reduction'.
High resonance with the Data-Driven Programmatic Trader persona, achieving a 67% mention rate.
Exceptional performance in Publisher Yield Optimization queries, with #1 rankings across ChatGPT and Claude for ad placement enhancement tools.

Visibility Gaps

Critically low visibility in Google AI Overviews (17%), missing key opportunities to influence early-stage research in a search-centric environment.
Inconsistent performance in CTV strategy queries, frequently appearing low in results or missing entirely compared to Innovid and Magnite.
Mixed sentiment on Gemini and Claude suggests that while the brand is mentioned, its full value proposition is not consistently communicated.

Competitors in AI Recommendations

Magnite: 62 mentions
Scope3: 51 mentions
TripleLift: 49 mentions
PubMatic: 46 mentions
Index Exchange: 43 mentions
OpenX: 33 mentions
The Trade Desk: 29 mentions
Innovid: 27 mentions
Outbrain: 25 mentions
Nativo: 23 mentions
Good-Loop: 21 mentions
Taboola: 21 mentions
FreeWheel: 19 mentions
Teads: 18 mentions
DoubleVerify: 18 mentions

Categories: Advertising Technology