What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Sharethrough (Equativ)

Visibility35

Vibe96

Businesses/Advertising Technology/Sharethrough (Equativ)

AI Visibility & Sentiment

Sharethrough (Equativ)

Sharethrough is a leading programmatic advertising exchange that focuses on creating human-centric ad experiences across the independent web. Following its merger with Equativ, the company provides a unified technology platform that helps advertisers increase engagement while enabling publishers to monetize content sustainably.

Active Monitoring

sharethrough.com

Advertising Technology

AI Visibility Score

35/100

Low

Sentiment Score

96/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Sharethrough (Equativ) today.

Sharethrough (Equativ) has successfully cemented its position as a top-tier authority in sustainable advertising, frequently commanding the #1 spot in Claude and Gemini for green ad tech solutions. While brand recognition remains high in dedicated searches, the company is significantly under-indexed in broader programmatic exchange queries, allowing competitors like Magnite and Scope3 to capture mindshare in critical high-intent infrastructure discussions.

Value Proposition

Sharethrough differentiates itself through research-backed ad enhancements that combat banner blindness and a market-leading commitment to sustainable, carbon-neutral advertising technology.

Overview

Mission

On a mission to help the independent web grow and thrive by building a sustainable advertising ecosystem for journalists, content creators, and app developers.

Products & Services

Sharethrough Exchange (STX)GreenPMP™ & GreenPMP+™CTV Ad Enhancements SuiteMaestro by EquativSharethrough for Publishers (SFP)

Current State

Visibility Landscape

A high-level view of how Sharethrough (Equativ) performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	29	41	43	33
Core Topics Product/service category queries	34	66	51	46
Growth Areas Adjacent, aspirational & visionary	21	0	35	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

Magnite

64 mentions

OpenX

64 mentions

Scope3

61 mentions

PubMatic

59 mentions

Index Exchange

46 mentions

Good-Loop

39 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Sharethrough (Equativ)'s AI visibility.

Key Findings

Strength

Dominance in the 'Sustainability-Focused CMO' persona segment, particularly within green ad tech solution queries.

Strength

Consistently high performance on Claude, where the brand maintains an average position of 4.4 and strong sentiment.

Strength

Clear, authoritative brand identity, evidenced by perfect #1 rankings in direct 'vibe check' queries across all AI platforms.

Recommended Actions

Develop and syndicate specialized SEO content targeting 'programmatic exchanges for high-attention' and 'CTV ad campaign' keywords.

The data shows high-intent searches in these categories are currently captured by competitors; increasing content density will directly improve the brand's visibility in core product categories.

Expand the brand's 'sustainable ad tech' messaging to include its core competencies in programmatic exchanges.

The brand is already winning the sustainability narrative; cross-pollinating this with its core programmatic capabilities will differentiate it from general-purpose competitors like Magnite.

Launch an AI-focused thought leadership series specifically for the 'Strategic Media Buyer' persona.

Currently, Sharethrough ranks outside the top 5 for this persona; tailored, technical content will help align the brand's value proposition with the needs of tactical media buyers.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Programmatic Advertising & Exchange Selection(3 queries)

“what are the best programmatic exchanges for high-attention and premium inventory”

3/4 platforms mentioned

Core

ChatGPT

1.The Trade Desk

2.Google DV360

3.Magnite

4.FreeWheel

5.Equativ

+6 more

Claude

1.Google AdX

2.Google Ad Manager

3.DV360

4.DoubleClick Ad Exchange

5.The Trade Desk

+14 more

Gemini

1.Teads

2.Sharethrough

3.Adelaide

4.Yieldmo

5.GumGum

+8 more

AI Overviews

1.Google Ad Exchange (AdX)

2.Google Ad Manager

3.Magnite

4.Rubicon Project

5.Telaria

14.Sharethrough

+16 more

“top supply-side platforms for managing CTV ad campaigns”

0/4 platforms mentioned

Core

ChatGPT

1.Magnite

2.FreeWheel

3.Google Ad Manager

4.Roku

5.Amazon Publisher Services

+5 more

Claude

1.Magnite

2.OpenX

3.Microsoft Monetize SSP

4.Xandr

5.Google Ad Exchange

+11 more

Gemini

1.Magnite

2.Magnite Streaming

3.Rubicon Project

4.Telaria

5.SpotX

+15 more

AI Overviews

1.Hulu

2.Disney+

3.Roku

4.Magnite

5.Rubicon Project

+13 more

“what tools can help me improve ad performance and combat banner blindness”

0/3 platforms mentioned

Core

ChatGPT

1.Madgicx

2.Celtra

3.Zuuvi

4.Innervate

5.Displayce

+16 more

Claude

1.Koro

2.Amazon Ads Image Generator

3.Bannerflow

4.Google Display & Video 360 (DV360)

5.Taboola

+13 more

Gemini

1.EyeQuant

2.Feng GUI

3.Hotjar

4.Taboola

5.Outbrain

+11 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Trade Desk 2026 Growth Play Capturing Premium Internet Ctv 2601

ainvest.com

Web1 ref

Trade Desk Ctv Platform Targets Premium Streaming Ad Budgets 2603

ainvest.com

Web1 ref

Top Programmatic Platforms

improvado.io

Web1 ref

Programmatic Advertising Trends

scaleo.io

Web1 ref

Best Ad Exchanges

target-video.com

Web1 ref

Fubo Launches Programmatic Pause Ads On Ctv A First

tvtechnology.com

Web1 ref

Roku Now Incorporated Into Freewheels Streaming Hub

tvtechnology.com

Web1 ref

Equativ

en.wikipedia.org

Wiki1 ref

Xandr

en.wikipedia.org

Wiki1 ref

Programmatic Ad Networks

digitaladvertisinghub.com

Web1 ref

DSP Best Practices Presentation.Pdf

placeexchange.com

Web1 ref

Programmatic Tv Ad Spend

adwave.com

Web1 ref

Comscore 2026 State Of Programmatic Report

comscore.com

Web1 ref

1f8u5du

reddit.com

Forum1 ref

Top 14 Programmatic Advertising Platforms for 2025 (With Use Cases)

inbeat.co

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Sharethrough (Equativ).

Magnite64 mentions

OpenX64 mentions

Scope361 mentions

PubMatic59 mentions

Sharethrough (Equativ)52 mentions

Index Exchange46 mentions

Good-Loop39 mentions

Google Ad Manager37 mentions

The Trade Desk36 mentions

Xandr27 mentions

DoubleVerify27 mentions

Brand Identity

Brand Voice & Style

How AI perceives Sharethrough (Equativ)'s communication style and personality

Sharethrough communicates with a sophisticated, research-driven, and forward-thinking voice. It positions itself as an industry pioneer that bridges the gap between complex programmatic technology and human-centric ad experiences. The tone is authoritative yet collaborative, emphasizing sustainability, transparency, and measurable performance, making it a trusted partner for global brands and publishers alike.

Core Tone Traits

Research-Backed & Analytical

Relies heavily on data, consumer behavior studies, and performance metrics to validate claims.

Pioneering & Visionary

Focuses on the future of advertising, specifically sustainability and ethical, high-attention ad tech.

Collaborative & Approachable

Uses language that emphasizes partnership, listening to client needs, and building a better ecosystem together.

Professional & Trustworthy

Maintains a high standard of corporate communication, reflecting its status as a leading global ad platform.

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 13, 2026.