What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Purchaser

Visibility0

Vibe86

Businesses/Enterprise Software/Purchaser

AI Visibility & Sentiment

Purchaser

Purchaser is an AI-powered procurement platform that eliminates RFQ bottlenecks for manufacturing and industrial teams. The platform automates supplier communication, quote comparison, and bid evaluation, enabling procurement teams to work faster and more efficiently without relying on scattered spreadsheets and email threads.

Active Monitoring

purchaser.ai

Enterprise Software Startups

AI Visibility Score

0/100

Invisible

Sentiment Score

86/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Purchaser today.

Purchaser is currently a 'shadow brand' in the AI landscape, possessing strong foundational recognition during direct brand inquiries but failing to appear in 100% of category-level conversations on ChatGPT, Claude, and Gemini. While the brand maintains a strategic foothold in Google AI Overviews for high-intent queries like quote comparison and RFQ workflows, it is being systematically excluded from the conversational discovery phase where competitors like Coupa and SourceDay dominate.

Value Proposition

End RFQ bottlenecks and build faster by automating supplier communication, instant quote comparison, and providing real-time visibility across teams—achieving 80% time savings on sourcing and 5-15% savings on purchasing

Overview

Mission

We're building workflow automations for busy purchasing teams to eliminate grunt work and repetitive tasks with software that feels magical

Products & Services

RFQ Tool for automated supplier communicationBid & Proposal Evaluation platformSupplier Management systemVendor Discovery with 150k+ industrial suppliersAI-powered quote comparison and harmonization

Current State

Visibility Landscape

A high-level view of how Purchaser performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	0	0	0	0
Core Topics Product/service category queries	0	0	0	46
Growth Areas Adjacent, aspirational & visionary	0	0	0	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

Coupa

30 mentions

SAP Ariba

22 mentions

Jaggaer

18 mentions

SourceDay

16 mentions

Xometry

15 mentions

Excel

13 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Purchaser's AI visibility.

Key Findings

Strength

Strong performance in Google AI Overviews with an average position of 2.3 when mentioned, specifically for quote comparison and RFQ workflow queries.

Strength

Perfect 100% visibility on 'brand vibe check' queries across Claude and Gemini, indicating the AI models have the brand in their training data but aren't yet associating it with broader industry solutions.

Strength

Resonance with high-level personas, specifically Global Procurement Directors and Operations Managers, where the brand achieves its only non-brand mentions.

Recommended Actions

Optimize technical documentation and case studies for LLM retrieval-augmented generation (RAG) focusing on 'RFQ automation'.

The brand is known but not cited; providing structured data and clear solution-to-problem mapping will help ChatGPT and Claude move Purchaser from the 'training data' to the 'active recommendation' set.

Launch a targeted content campaign aimed at the 'Machine Shop Owner' persona focusing on 'stopping manual RFQ tracking'.

This persona currently has 0% visibility for Purchaser, yet represents the highest volume of practical automation queries.

Develop a competitive 'Purchaser vs. Excel for Procurement' digital asset.

Excel is currently a top 5 competitor in the AI results; positioning Purchaser as the specific upgrade path is the fastest way to steal position 3.1 averages from manual processes.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Streamlining RFQ Workflows(3 queries)

“how can i automate my rfq process so i don't have to keep track of 50 email threads”

0/4 platforms mentioned

Adjacent

ChatGPT

1.SAP Ariba

2.Coupa

3.Ivalua

4.Jaggaer

5.GEP SMART

+29 more

Claude

1.Jaggr

2.Coupa

3.Ariba

4.SAP

5.Tradshift

+8 more

Gemini

1.Fairmarkit

2.Archlet

3.ProcurePort

4.DeltaBid

5.Airtable

+12 more

AI Overviews

1.Fohlio

2.PandaDoc

3.SiftHub

4.Slack

5.Google Drive

+9 more

“help me build a better workflow for sending rfqs to machine shops”

0/4 platforms mentioned

Adjacent

The Efficiency-Driven Machine Shop Owner · Owner/Operator

ChatGPT

1.Microsoft Forms

2.Excel Online

3.Power Automate

4.SourceDay

5.Precoro

+9 more

Claude

1.Outlook

2.Excel

3.Word

4.Faire

5.Blokable

+3 more

Gemini

1.Outlook

2.Excel

3.Paperless Parts

4.ProShop ERP

5.SourceDay

+1 more

AI Overviews

1.Criterion Precision Machining

2.Mectalent

3.Sievo

4.Paperless Parts

5.DigiFabster

+5 more

“what tools exist for automated supplier communication in manufacturing”

0/4 platforms mentioned

Core

The Efficiency-Driven Machine Shop Owner · Owner/Operator

ChatGPT

1.Microsoft Power Automate

2.Outlook

3.Excel

4.Microsoft Forms

5.Office 365

+23 more

Claude

1.SirionLabs

2.Jaggr

3.Coupa

4.Tradogram

5.Outlook

+1 more

Gemini

1.Outlook

2.Excel

3.SourceDay

4.Paperless Parts

5.ProShop ERP

+2 more

AI Overviews

1.Microsoft Dynamics 365 Supplier Communications Agent

2.Turian (Uify)

3.Medius Supplier Conversations

4.Leverage AI

5.Kodiak Hub

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

RFQ Automation: Win More Deals in Less Time - Iris AI

heyiris.ai

Web1 ref

What is RFQ automation? - Arphie - AI

arphie.ai

Web1 ref

5 Best RFP Automation Platforms for Small Businesses - Iris AI

heyiris.ai

Web1 ref

5 Ways to Eliminate Time-Wasting Procurement Emails - Fohlio

fohlio.com

Web1 ref

4 Best RFQ Tools & Software for 2026: Features, Pricing & More

autorfp.ai

Web1 ref

30 Best RFP Tools for 2026 | AI-Powered Comparison

deeprfp.com

Web1 ref

Is there any way to stop digging through emails and ... - Reddit

reddit.com

Forum1 ref

Automate the RFQ Process

youtube.com

Video1 ref

Automate Quote Generation from RFQ Emails | Cognida.ai

youtube.com

Video1 ref

The 7 best RFP software for small businesses in 2026 - SiftHub

sifthub.io

Web1 ref

2026 Rankings: The 7 Best AI Tools for RFP Responses | Loopio

loopio.com

Web1 ref

soluparts.com

Web1 ref

How do I compare quotes from different suppliers? | Trustbridge

trustbridge.pro

Web1 ref

I received quotations, how do I compare them? - Soluparts

soluparts.com

Web1 ref

How Do You Compare Quotes from Different Suppliers? - Dewin

dewintech.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Purchaser.

Coupa30 mentions

SAP Ariba22 mentions

Jaggaer18 mentions

SourceDay16 mentions

Xometry15 mentions

Excel13 mentions

Procurify12 mentions

SAP12 mentions

Ivalua11 mentions

Zapier11 mentions

Purchaser3 mentions

Brand Identity

Brand Voice & Style

How AI perceives Purchaser's communication style and personality

Purchaser communicates with confident clarity, speaking directly to the pain points of busy procurement professionals without corporate jargon. The tone is empathetic and solution-oriented, acknowledging the chaos of scattered spreadsheets and email threads while positioning the platform as a calm, capable partner. The voice balances technical credibility with approachable language, using concrete metrics and real-world scenarios to demonstrate value. There's an underlying sense of pragmatism—they understand manufacturing workflows and speak the language of buyers, not just software vendors.

Core Tone Traits

Clear & Direct

Communicates complex procurement concepts in straightforward language without unnecessary jargon

Empathetic Problem-Solver

Acknowledges pain points like 'Excel Hell' and email chaos before presenting solutions

Confidently Pragmatic

Uses concrete metrics (5x, 80%, 5-15%) and real scenarios to build credibility

Trustworthy & Transparent

Proactively addresses privacy concerns and positions as a reliable partner

Backing

Investors

Homebrew

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 2, 2026.

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Frequently asked questions

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AI Visibility Score

Purchaser has an AI visibility score of 27/100, rated as low. This score reflects how often and how prominently Purchaser appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Strong performance in Google AI Overviews with an average position of 2.3 when mentioned, specifically for quote comparison and RFQ workflow queries.
Perfect 100% visibility on 'brand vibe check' queries across Claude and Gemini, indicating the AI models have the brand in their training data but aren't yet associating it with broader industry solutions.
Resonance with high-level personas, specifically Global Procurement Directors and Operations Managers, where the brand achieves its only non-brand mentions.

Visibility Gaps

Total invisibility across the conversational AI ecosystem (ChatGPT, Claude, Gemini) for all non-branded industrial procurement and automation queries.
Complete failure to capture the 'Efficiency-Driven Machine Shop Owner' persona, a critical segment currently being ceded to competitors and manual processes.
Significant loss of share-of-voice to 'Excel' as a tool of choice, which currently outranks Purchaser in both frequency and positioning for procurement workflows.

Competitors in AI Recommendations

Coupa: 30 mentions
SAP Ariba: 22 mentions
Jaggaer: 18 mentions
SourceDay: 16 mentions
Xometry: 15 mentions
Excel: 13 mentions
Procurify: 12 mentions
SAP: 12 mentions
Ivalua: 11 mentions
Zapier: 11 mentions
NetSuite: 11 mentions
Jaggr: 11 mentions
Thomasnet: 11 mentions
Precoro: 10 mentions
Airtable: 10 mentions

Categories: Enterprise Software

Tags: Startups