What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Scratchpad

Visibility48

Vibe100

Businesses/Software/Scratchpad

AI Visibility & Sentiment

Scratchpad

Scratchpad is an AI-powered workspace built for sales teams that integrates with Salesforce to remove administrative work, automate CRM updates, and help sellers focus on revenue-generating activities. The platform combines modern UI, AI agents, call recording, and deal intelligence to improve sales execution and data quality.

Active Monitoring

scratchpad.com

Software Startups

AI Visibility Score

48/100

Moderate

Sentiment Score

100/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Scratchpad today.

Scratchpad has successfully converted Google Gemini into a dominant brand advocate, achieving a near-ubiquitous 92% visibility rate across core Salesforce hygiene and productivity queries. While the brand effectively captures the 'Efficiency-Obsessed Account Executive' persona, it faces a strategic ceiling in high-value 'Deal Intelligence' conversations where competitors like Gong and Clari currently own the narrative.

Value Proposition

Remove admin work from sellers by using AI to automatically update Salesforce from customer interactions, enabling sales teams to spend more time selling and less time on data entry while maintaining accurate CRM data

Overview

Mission

To unlock the highest levels of performance for sales teams

Products & Services

AI-powered Salesforce workspace with sheets and notesCall recorder and notetaker with AI transcriptionAI field updates that automatically populate CRM from calls and emailsDeal and Account AI agents for insights and coachingHygiene monitoring for CRM data quality and process adherence

Current State

Visibility Landscape

A high-level view of how Scratchpad performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	51	0	89	35
Core Topics Product/service category queries	42	54	76	18
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Salesforce

46 mentions

Gong

40 mentions

Slack

31 mentions

Zapier

21 mentions

Outreach

16 mentions

Dooly

16 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Scratchpad's AI visibility.

Key Findings

Strength

Exceptional 92% mention rate on Gemini, frequently securing the #2 or #3 position for CRM data entry and automation queries.

Strength

High resonance with the 'Efficiency-Obsessed Account Executive' persona (75% visibility), indicating the brand is successfully indexed as the premier seller-centric workspace.

Strength

Perfect brand-specific visibility across all tested LLMs, ensuring that direct queries about the company yield accurate and top-ranked results.

Recommended Actions

Execute an AI-specific SEO sprint targeting seller productivity and CRM automation keywords to improve AI Overview positioning.

The current position of 9.5 in AI Overviews is a significant liability; moving into the top tier is essential for visibility within Google's native AI search experience.

Expand content pillars to include 'AI-Driven Deal Insights' and 'RevOps Intelligence' to compete in the high-intent deal coaching space.

Scratchpad is currently indexed as a productivity tool but missed in 'intelligence' queries, a gap that competitors like Gong are successfully exploiting.

Audit and reformat technical blogs and case studies to be more 'Claude-friendly' using structured data and clear, authoritative headers.

A 25% mention rate on Claude represents a massive missed opportunity among technical and strategic buyer personas who favor Anthropic's model.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Salesforce Data Hygiene And Automation(2 queries)

“how to get my sales team to actually update salesforce fields after meetings”

1/4 platforms mentioned

Adjacent

ChatGPT

1.Salesforce

2.Salesforce Mobile App

3.Lightning

4.Einstein Activity Capture

5.Gong

+15 more

Claude

1.Salesforce

2.Gong

3.Chorus

4.Hubspot

5.Slack

+5 more

Gemini

1.Salesforce

2.Scratchpad

3.Dooly

4.Salesforce Anywhere

5.Quip

+12 more

AI Overviews

1.Salesforce

2.AskElephant

3.Agentforce

4.Zoom

5.Teams

+6 more

“best tools for automating crm data entry so my reps don't have to do it manually”

2/4 platforms mentioned

Core

The Strategic Revenue Operations Director · Director of Revenue Operations

ChatGPT

1.Salesforce

2.Dooly

3.Scratchpad

4.Gong

5.Chorus

+25 more

Claude

1.Salesforce

2.Gong

3.Clari

4.Dooly

5.Zapier

+3 more

Gemini

1.Salesforce

2.Scratchpad

3.People.ai

4.Rattle

5.ZoomInfo

+11 more

AI Overviews

1.AskElephant

2.Salesforce

3.HubSpot

4.Avoma

5.Sybill

+14 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

5 Best Sales Productivity Tools in 2026 - Salesforce

salesforce.com

Web1 ref

The Easiest Way to Get Notes Into Salesforce - Scratchpad

scratchpad.com

Web1 ref

Vinton for Sales Cloud. AI notetaker turning conversations to ...

appexchange.salesforce.com

Web1 ref

Automate notes in Salesforce - Grain

support.grain.com

Web1 ref

9 Best AI Note Takers for Sales Calls 2026 - MaxIQ

getmaxiq.com

Web1 ref

Sales reps hate updating the CRM. But the life of their ... - LinkedIn

linkedin.com

Social1 ref

A side-by-side comparison of 22 AI notetakers for sales - Arrows

arrows.to

Web1 ref

Which AI Notetakers Integrate Best with Salesforce?

vinton.ai

Web1 ref

Guidelines for Working with Notes - Salesforce Help

help.salesforce.com

Web1 ref

The Top 10 Best Salesforce Integrations for Sales Reps in 2025

alongspace.com

Web1 ref

Vinton for Sales

vinton.ai

Web1 ref

The Top 15 Salesforce Tools for Sales Professionals in 2025

cirrusinsight.com

Web1 ref

Pro Tip: Boost Note-Taking with Enhanced Notes in Lightning ...

admin.salesforce.com

Web1 ref

Salesforce AI Voice Notes: Call Logging & Auto Task Creation ...

youtube.com

Video1 ref

How to (Finally) Get Sales Reps to Update Salesforce - Rattle

gorattle.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Scratchpad.

Salesforce46 mentions

Gong40 mentions

Slack31 mentions

Scratchpad23 mentions

Zapier21 mentions

Outreach16 mentions

Dooly16 mentions

Clari15 mentions

Chorus13 mentions

Salesloft12 mentions

Troops11 mentions

Brand Identity

Brand Voice & Style

How AI perceives Scratchpad's communication style and personality

Scratchpad communicates with a confident, results-oriented tone that speaks directly to the pain points of sales professionals. The voice is professional yet accessible, using clear and direct language that resonates with busy sellers and RevOps leaders. They emphasize tangible outcomes like time saved and deals won, backing claims with specific metrics and customer testimonials. The brand avoids jargon while maintaining credibility, striking a balance between being helpful and authoritative without being pushy or overly technical.

Core Tone Traits

Results-Driven & Practical

Focuses on concrete outcomes like hours saved, deals won, and data quality improvements with specific metrics

Direct & Clear

Uses straightforward language that busy sales professionals appreciate, avoiding unnecessary complexity

Empathetic to Seller Pain

Demonstrates deep understanding of the frustrations sellers face with CRM admin work and process overhead

Confident & Credible

Backs claims with customer testimonials, G2 reviews, and specific use cases from recognizable companies

Backing

Investors

Craft Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.

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Frequently asked questions

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AI Visibility Score

Scratchpad has an AI visibility score of 47/100, rated as moderate. This score reflects how often and how prominently Scratchpad appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Exceptional 92% mention rate on Gemini, frequently securing the #2 or #3 position for CRM data entry and automation queries.
High resonance with the 'Efficiency-Obsessed Account Executive' persona (75% visibility), indicating the brand is successfully indexed as the premier seller-centric workspace.
Perfect brand-specific visibility across all tested LLMs, ensuring that direct queries about the company yield accurate and top-ranked results.

Visibility Gaps

Critical underperformance in AI Overviews with an average position of 9.5, placing the brand at the bottom of search-integrated AI summaries.
Significant visibility gap on Claude (25% mention rate), suggesting that Scratchpad's technical documentation or deep-form content is not being prioritized by Anthropic's model.
Weak positioning in 'Deal Intelligence and AI Coaching' categories, where the brand is often excluded in favor of Gong, Chorus, and Clari.

Competitors in AI Recommendations

Salesforce: 46 mentions
Gong: 40 mentions
Slack: 31 mentions
Zapier: 21 mentions
Outreach: 16 mentions
Dooly: 16 mentions
Clari: 15 mentions
Chorus: 13 mentions
Salesloft: 12 mentions
Troops: 11 mentions
Einstein Activity Capture: 10 mentions
Otter.ai: 10 mentions
Workato: 10 mentions
Zoom: 10 mentions
Rattle: 10 mentions

Categories: Software

Tags: Startups