What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Zeplin

Visibility65

Vibe99

Businesses/Software/Zeplin

AI Visibility & Sentiment

Zeplin

Zeplin is a design delivery platform that bridges the gap between designers and developers by providing clear, structured design specifications. It helps teams organize, document, and hand off designs from tools like Figma with clarity and confidence.

Active Monitoring

zeplin.io

Software Startups

AI Visibility Score

65/100

Good

Sentiment Score

99/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Zeplin today.

Zeplin dominates the Enterprise Design Ops strategist persona with a commanding 82% mention rate, yet it is critically invisible in the high-stakes conversation around design system documentation and management. While the brand maintains a definitive presence in design-to-development handoff queries on Gemini and Claude, it is currently ceding the 'tech stack optimization' narrative to competitors like Figma and Storybook.

Value Proposition

While design tools are made for designing, Zeplin is purpose-built for clear, structured delivery—giving developers the clarity, structure, and confidence they need to implement designs accurately

Overview

Mission

Design delivery is a phase of its own and deserves its own space—outside the canvas

Products & Services

Design handoff and delivery platformDesign documentation toolsDesign system managementVersion control for designsDeveloper-ready design specs

Current State

Visibility Landscape

A high-level view of how Zeplin performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	78	52	71	67
Core Topics Product/service category queries	0	0	35	0
Growth Areas Adjacent, aspirational & visionary	0	50	59	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

Figma

53 mentions

Storybook

41 mentions

Zeroheight

24 mentions

Slack

20 mentions

Jira

18 mentions

Avocode

18 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Zeplin's AI visibility.

Key Findings

Strength

Exceptional visibility and rank (#1 to #3) on Gemini and Claude for specific design-to-development handoff efficiency queries.

Strength

High authority among Enterprise Design Ops Strategists, achieving an 82% mention rate with positive sentiment.

Strength

Strong brand recognition in 'vibe check' queries, securing the #1 position across all tested AI platforms.

Recommended Actions

Develop and index high-authority content specifically targeting 'design system documentation for developers' to fill the current visibility void.

Zeplin was entirely unmentioned in these queries, allowing Figma and Storybook to control the narrative for design system management.

Optimize technical documentation to improve average position and sentiment on ChatGPT.

With a 75% mention rate but mixed sentiment and a low 7.3 average position, ChatGPT represents a significant volume of users receiving a sub-optimal brand impression.

Create 'Product Tech Stack' integration guides that highlight Zeplin's role alongside Jira and Slack.

Current AI results for 'product team tech stack' do not include Zeplin, despite its core role in the development workflow.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Design To Development Handoff Efficiency(3 queries)

“how to make design handoff smoother for engineers so they stop asking for hex codes and margins”

4/4 platforms mentioned

Core

ChatGPT

1.Figma

2.Figma Tokens

3.Sketch

4.Zeplin

5.Storybook

+18 more

Claude

1.Figma

2.Storybook

3.Zeplin

4.Tokens Studio for Figma

5.Tailwind

+2 more

Gemini

1.Figma

2.Zeplin

3.Sketch

4.Adobe XD

5.Avocode

+3 more

AI Overviews

1.Bit.dev

2.Figma

3.Specs

4.Redlines

5.Zeplin

+2 more

“tips for handing off figma files to developers without them getting lost in the canvas”

2/4 platforms mentioned

Core

The Handoff-Focused Lead Developer · Senior Front-End Engineer

ChatGPT

1.Figma

2.Storybook

3.Style Dictionary

4.GitHub Action

5.Zeroheight

6.Zeplin

+3 more

Claude

1.Figma

2.Figma Dev Mode

3.Tailwind

4.Git

5.Tokens Studio for Figma

+6 more

Gemini

1.Figma

2.Notion

3.Zeplin

4.Avocode

5.Storybook

AI Overviews

1.Figma

2.Jira

3.Dev Mode

“best way to give devs CSS and assets from a design file automatically”

2/4 platforms mentioned

Core

The Handoff-Focused Lead Developer · Senior Front-End Engineer

ChatGPT

1.Figma

2.Style Dictionary

3.Tailwind

4.Storybook

5.Git

8.Zeplin

+9 more

Claude

1.Figma

2.Figma to Code

3.Builder.io

4.Visual Copilot

5.React

+11 more

Gemini

1.Storybook

2.Figma

3.Anima

4.Locofy.ai

5.TeleportHQ

+8 more

AI Overviews

1.Figma Dev Mode

2.Adobe XD

3.Sketch

4.Zeplin

5.Avocode

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

5 Things Designers Need to Know for a Smooth Handoff - Figma

figma.com

Web1 ref

Top 10 Design Handoff Tools for Designers and Developers

uxplanet.org

Web1 ref

Engineering handoffs: tips from Oscar designers

oscardesign.team

Web1 ref

Optimizing Design/Development Handoff: Lessons from My Journey

waisumchoy.medium.com

Blog1 ref

The 5 Best Design Handoff Tools - SitePoint

sitepoint.com

Web1 ref

The perfect handoff, according to an ex-developer

uxdesign.cc

Web1 ref

5 Ways to Improve Design Collaboration and Handoff

telerik.com

Web1 ref

How do you ensure your design handoff doesn't get lost in the ...

reddit.com

Forum1 ref

How to Lead a Successful Design Handoff - Tandem

madeintandem.com

Web1 ref

17 Designer Developer Collaboration and Handoff Tools For 2021

blog.bitsrc.io

Web1 ref

Design To Engineering Handoff - Design Systems For Figma

designsystemsforfigma.com

Web1 ref

thebcms.com

Web1 ref

35 front-end tools developers use in 2026 - BCMS

thebcms.com

Web1 ref

Top 12 Developer Tools you SHOULD be using in 2026

medium.com

Blog1 ref

Frontend Development Trends 2026: Top Trends, Tools ...

syncfusion.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Zeplin.

Figma53 mentions

Storybook41 mentions

Zeplin33 mentions

Zeroheight24 mentions

Slack20 mentions

Jira18 mentions

Avocode18 mentions

Chromatic18 mentions

Style Dictionary17 mentions

React16 mentions

GitHub16 mentions

Brand Identity

Brand Voice & Style

How AI perceives Zeplin's communication style and personality

Zeplin communicates with a clear, empathetic voice that deeply understands the frustrations of both designers and developers. The brand is confident and direct about the problems it solves, using relatable language that resonates with technical teams. There's a human touch evident in their CEO letter approach, balancing professionalism with approachability. They avoid jargon while speaking authentically to their audience's pain points.

Core Tone Traits

Empathetic & Understanding

Deeply relates to the frustrations developers face with unclear design handoffs

Clear & Direct

Communicates value propositions without unnecessary complexity or buzzwords

Confident & Purposeful

Boldly states that design tools aren't built for delivery—and that's why Zeplin exists

Human & Approachable

Uses personal touches like CEO letters and real testimonials to build trust

Backing

Investors

Floodgate

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.